Graphic Design Foundations: Typography

Focused View

Ina Saltz

3:10:57

57 View

01 - Introduction

01 - Welcome to the wonderful world of type.mp4

00:43

02 - Why good typography matters.mp4

02:31

03 - The power of type Print-based and screen-based.mp4

03:43

04 - The theory of typographic relativity.mp4

01:56

05 - Becoming a good type detective.mp4

04:49

06 - Getting the most out of this course.mp4

02:16

02 - 1. Typographic Differentiation

01 - Serif vs. sans serif.mp4

03:32

02 - Display type vs. text type.mp4

03:18

03 - Display type and branding.mp4

02:55

04 - Type history.mp4

02:45

05 - Type classification.mp4

04:48

06 - Other type categories.mp4

03:59

07 - Guidelines for choosing and combining typefaces.mp4

04:23

08 - Using cases.mp4

02:30

03 - 2. The Language of Type

01 - Anatomy Parts and shapes of type.mp4

04:48

02 - Size and measurements of type.mp4

02:36

03 - Type families Widths, weights, and slopes.mp4

04:15

04 - Terminology of type based on function.mp4

05:53

05 - Color and tonal weight Exercises.mp4

05:39

04 - 3. Spacing and Alignment

01 - Kerning and kerning pairs.mp4

04:00

02 - Tracking and leading.mp4

04:57

03 - Variations on alignment.mp4

04:30

04 - Hyphenation and justification.mp4

03:11

05 - Indents, outdents, and hanging punctuation.mp4

03:00

06 - Other good typographic practices.mp4

04:15

07 - Special considerations Screen-based type.mp4

03:31

05 - 4. Touching on Type Design

01 - Where type begins The mark of the hand.mp4

02:44

02 - Related parts and shapes Family resemblances.mp4

05:12

03 - Designing a typeface.mp4

03:09

06 - 5. Legibility and Readability

01 - Legibility and readability Differences.mp4

04:07

02 - More legibility tips.mp4

04:37

03 - Discover how hierarchy works.mp4

04:40

04 - Systematized hierarchy Branding.mp4

05:10

05 - Opening paragraphs and drop caps.mp4

04:00

06 - Typographic abominations.mp4

04:10

07 - 6. Typographic Composition

01 - Opposing forces of typography.mp4

03:24

02 - The grid A structure for containing type.mp4

03:34

03 - Contrast and scale.mp4

05:45

08 - 7. Thinking with Type

01 - Expressive typography.mp4

04:05

02 - The emotional impact of type.mp4

03:12

03 - Three-dimensional type.mp4

03:59

09 - 8. Specialized Uses

01 - Environmental typography.mp4

03:27

02 - Branding using typography.mp4

04:38

03 - Typography in motion.mp4

03:59

04 - Working with numbers.mp4

03:15

05 - Expert characters and analphabetic symbols.mp4

02:38

06 - Using typography to navigate content.mp4

02:27

10 - Final Thoughts

01 - Managing your fonts.mp4

02:08

02 - Building your type library.mp4

03:05

03 - Developing your typographic eye.mp4

03:50

04 - Breaking the rules.mp4

02:14

05 - Whats next.mp4

02:45

Description

Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Instructor Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.

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Focused display

Graphic Design

Typography

Ina Saltz

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.