Google Universal Analytics Essential Training (2020)
Focused View
Corey Koberg
2:39:28
109 View
01 - Understanding your digital customers with Google Analytics.mp4
01:05
02 - Digital analytics and key concepts.mp4
05:28
03 - Which version of Google Analytics should you use.mp4
02:19
01 - How does Google Analytics work.mp4
03:40
02 - Set up a Google Analytics account.mp4
03:46
03 - Install the Google Analytics tracking tag.mp4
03:27
01 - Properties and views.mp4
04:39
02 - Accessing Google demo data.mp4
01:52
01 - Navigation basics View, search, side panel, reports, and admin.mp4
04:39
02 - Introduction to reports.mp4
02:37
03 - Metrics and dimensions The importance of scope.mp4
04:00
04 - Graph data over time in reports.mp4
04:44
05 - Using annotations in analytics reports.mp4
03:26
06 - Different ways to view data.mp4
05:41
01 - Basic inline filters.mp4
03:12
02 - Advanced inline filters.mp4
03:07
03 - Introduction to segmentation in Google Analytics.mp4
03:46
04 - Create and apply persistent segments in reports.mp4
04:57
01 - Who are your users.mp4
05:04
02 - Audience overview.mp4
02:07
03 - Demographics and interests.mp4
04:38
04 - Geographic location.mp4
03:58
05 - Technology.mp4
03:17
06 - Mobile.mp4
02:47
01 - Where are your users coming from.mp4
04:00
02 - Channels.mp4
04:39
03 - Source and medium.mp4
04:29
04 - Referrals.mp4
04:04
05 - Campaign tracking.mp4
04:14
01 - How are your users engaging.mp4
04:10
02 - Site content.mp4
04:58
03 - Site speed.mp4
04:21
04 - Introduction to events.mp4
02:50
05 - Event reports.mp4
03:35
01 - How are users converting.mp4
05:03
02 - Understanding funnel visualization.mp4
02:43
03 - Visualizing funnels with Goal Flow.mp4
04:19
04 - Real-time data report.mp4
04:58
01 - Configure your GA account.mp4
03:17
02 - Manage user accounts.mp4
03:47
03 - Set up goals.mp4
04:48
01 - Next steps.mp4
00:57
Description
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
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Corey Koberg
Instructor's CoursesCorey Koberg is a Founder and co-CEO of Cardinal Path, a data and analytics consultancy and part of the Dentsu Aegis Network. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 42
- duration 2:39:28
- Release Date 2023/01/04
