Google Shopping Ads Digital Marketing Course

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Kamran Khan

58:32

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1 - Google Shopping Ads Overview

1 - Shopping Ads Overview.mp4

06:21

2 - Merchant Center Account

2 - Merchant Center Account Setup.mp4

22:59

3 - Google Shopping Campaigns

3 - Standard Shopping Campaign.mp4

06:44

4 - Performance Max Campaign.mp4

16:04

5 - Google Shopping Video Campaign.mp4

06:24

Description

Google Ads Shopping Ads Course

What You'll Learn?

E-commerce Marketing via Google Ads
Google Shopping Campaign
Google Merchant Center Account Setup
Google Performance Max Campaign

Who is this for?

Digital Marketers

PPC Ads Executive

Google Ad Experts

What You Need to Know?

A Basic understanding of Digital Marketing

More details

Description
The Google Ads Shopping Ads Course provides comprehensive training on setting up, managing, and optimizing Shopping campaigns in Google Ads. Designed for e-commerce businesses and marketers:

Learners will gain insights into bidding strategies, targeting options, and best practices for maximizing return on ad spend (ROAS). Through step-by-step guidance and practical examples, the course equips users with the skills needed to enhance product visibility and boost sales through Google Shopping Ads. It is perfect for beginners and professionals who want to become a PPC Executive in the realm of Digital Marketing.

Introduction to Google Shopping Ads: Overview of Shopping campaigns and their benefits for e-commerce.
Setting Up Merchant Center: Creating and configuring a Google Merchant Center account.
Product Feed Optimization: Techniques for creating and uploading optimized product feeds.
Campaign Creation: Step-by-step guide to setting up Shopping campaigns in Google Ads.
Bidding Strategies: Exploring smart bidding and manual bidding techniques for Shopping ads.
Targeting and Segmentation: How to refine audience targeting to maximize campaign effectiveness.
Performance Analysis: Using reports and data insights to improve campaign performance.
Best Practices: Proven strategies for optimizing ad spend and increasing sales.
Advanced Features: Learning about Shopping ads extensions and dynamic remarketing.
Performance Max Campaign
Video Shopping Campaign
Who this course is for:
Digital Marketers
PPC Ads Executive
Google Ad Experts

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Digital Marketing

Kamran Khan

Instructor's Courses

A Digital marketer, trainer & consultant with 3 years of Google Projects Experience & 5 Years of Agency Experience based in Delhi.Managed all online marketing campaigns with the goal of creating product awareness, site engagement, and achieving business goals.Implemented and directed PPC and search engine marketing (SEM) programs, including analysis of campaign reports.Managed campaigns on various platforms like Google Adwords, Bing Ads, Facebook Ads, and Email Marketing Campaigns.Experienced with tools like Keyword Planner, Google Analytics, Display Planner, Facebook Business Manager, Adverts, and page promotion.

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