Google Analytics 4 (GA4) Essential Training
Focused View
Corey Koberg
1:56:00
402 View
01 - Understanding your digital customers with Google Analytics.mp4
01:05
02 - Why are there two version of this course.mp4
01:07
03 - Digital analytics and key concepts.mp4
07:12
01 - What's new in GA4.mp4
02:33
02 - What features are missing from GA4.mp4
03:09
03 - Which version should you choose.mp4
01:58
01 - Setting up a Google Analytics account.mp4
03:43
02 - Installing GA4 manually.mp4
03:29
03 - Using Google Tag Manager (GTM).mp4
03:22
04 - Install GA4 with Universal Analytics via connected accounts.mp4
04:00
- New folder
01 - Accessing Google's demo data.mp4
02:30
02 - How Google Analytics is structured.mp4
03:34
03 - Campaign tracking.mp4
04:14
01 - Home screen and UI navigation.mp4
05:01
02 - Realtime.mp4
02:51
01 - Segmentation via comparisons.mp4
03:59
02 - Filters and secondary dimensions.mp4
04:12
03 - Audiences.mp4
05:41
01 - Analyzing how to get customers.mp4
05:11
02 - Engagement reports Overview, pages, and screens.mp4
04:30
03 - Engagement reports Events.mp4
02:36
04 - Analyzing how to convert customers.mp4
03:06
05 - Analyzing how to keep customers.mp4
03:17
01 - Demographics and interests reports.mp4
04:29
02 - Technology, devices, and platforms.mp4
03:50
01 - All roads lead here Analysis Hub.mp4
05:02
02 - Pathing analysis.mp4
05:05
03 - Funnel visualization analysis.mp4
05:46
01 - Enhanced measurement.mp4
01:48
02 - Setting up goals.mp4
03:40
03 - Managing user accounts.mp4
02:43
01 - Next steps.mp4
01:17
Description
Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.
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Corey Koberg
Instructor's CoursesCorey Koberg is a Founder and co-CEO of Cardinal Path, a data and analytics consultancy and part of the Dentsu Aegis Network. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 32
- duration 1:56:00
- Release Date 2023/01/09
