Google Analytics 4 (GA4): Become a Web Analytics Specialist!

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Anton Voroniuk,Anton Voroniuk Support,Hanna Ivanova

6:25:43

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01 - Introduction

001 Introduction to Web Analytics Unleashing the Power of Data.mp4

03:50

002 Mastering Web Analytics Unlocking Career Opportunities.mp4

03:30

003 Web Analytics Mastery From Basics to Advanced Techniques.mp4

03:05

004 How to study on Udemy effectively.mp4

03:32

005 How to use the Miro Board Checklists.mp4

03:08

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02 - New! Importance of web analytics

001 Web Analytics What Is It and Why Do We Need It.mp4

05:13

002 Types of web analytics.mp4

02:51

003 4 main steps in the web analytics process.mp4

03:38

004 Basic and Additional Web Analytics Tools.mp4

05:50

004 Web-Analytics-Tools.pdf

005 Content and social media analysis tools.mp4

03:45

006 Highly specialized tools, and tools for analyzing the traffic of competitor site.mp4

04:13

007 Web Analyst Profession.mp4

04:05

008 Professional skills and web analytics tools.mp4

04:33

009 Levels of professional competence.mp4

05:01

03 - New! Goals and Key Performance Indicators

001 Business goals according to the Smart methodology.mp4

03:40

002 Website conversions.mp4

03:52

003 Key Performance Indicators (KPI). Attraction.mp4

03:27

004 Performance indicators and interactivity.mp4

06:55

005 Cutting-edge-digital-marketing-Chapter-04-Web-analytics.pdf

005 Key Performance Indicators (KPI). Conversion metrics.mp4

05:18

005 Performance-indicators.pdf

006 A Road Map for Creating SMART Goals.mp4

07:30

006 Web-Analytics-Check-List.xlsx

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04 - New! Getting Started with Google Analytics 4

001 Google Analytics 4 vs. Universal Analytics.mp4

07:46

002 Google Analytics 4 account registration.mp4

12:44

003 Installing the Google Analytics 4 code on the web-site manually.mp4

03:42

004 Connecting Google Analytics 4 Property to Universal Analytics.mp4

03:05

005 Installing Google Analytics 4 code using Google Tag Manager.mp4

07:16

006 Installing Google Tag Assistant.mp4

04:34

007 Three important initial settings of Google Analytics 4.mp4

04:17

008 How to remove your internal IP data from Google Analytics 4 reports.mp4

01:26

009 An Overview of Google Analytics 4.mp4

03:07

010 About Google Tag Manager.mp4

03:01

011 How does Google Tag Manager work.mp4

04:31

012 Summary of the Chapter.mp4

03:14

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05 - New! Track Events with Google Analytics 4

001 Google Analytics 4 Event Tracking.mp4

05:28

002 Automatically Collected Events.mp4

03:39

003 Enhanced Event Measurement.mp4

10:11

004 Recommended Events.mp4

03:07

005 Custom Events.mp4

02:39

006 Set up Google Analytics 4 events with Tag Manager. Part 1.mp4

07:55

007 Set up Google Analytics 4 events with Tag Manager. Part 2.mp4

04:21

008 Registration of Custom Dimensions and Metrics in Google Analytics 4.mp4

08:00

009 DebugView in Google Analytics 4.mp4

10:36

010 Monitoring Events in DebugView.mp4

08:04

011 Creating or Modifying Events in Google Analytics 4.mp4

05:17

012 Conversion Tracking in Google Analytics 4.mp4

02:27

013 Limits with Google Analytics 4 Events.mp4

01:51

014 Event Naming Considerations for Google Analytics 4.mp4

04:28

015 Summary of the Chapter.mp4

02:57

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06 - Google Analytics 4 Setup

001 How to set up simple events in Google Analytics 4 using GTM.mp4

02:18

002 Advanced Analysis with Google Analytics 4 Exploration.mp4

01:54

003 How to Analyze your Target Audience in Google Analytics 4.mp4

01:45

004 Default Events and Conversions in Google Analytics 4.mp4

01:04

005 Comparisons or How to Set up Customer Segments in Google Analytics 4.mp4

01:21

006 How to link Google Ads and Google Analytics 4 accounts.mp4

01:30

007 How to Create Tag Links.mp4

11:36

07 - How to set up analytics for E-Commerce. Metrics

001 eCommerce module.mp4

04:18

002 Call tracking.mp4

05:13

003 How to optimize conversions with OptiMonk.mp4

06:01

004 Setting up analytics.mp4

04:01

005 Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website.mp4

03:31

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08 - How to set up automatic custom reports and notifications

001 How to set up automatic custom reports.mp4

03:14

002 CRM system and transactional analytics.mp4

04:40

003 Final checklist for analytics setup.mp4

01:31

09 - Alternative and Advanced Tools

001 API Connectors Process Your Data without Borders.mp4

14:56

002 Web Analytics Tools. Why Keep Your Options Open.mp4

09:35

003 Practical Analytics With Piwik PRO.mp4

08:50

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10 - CRO tools

001 The most effective CRO tools.mp4

11:27

002 Increasing conversions with better CRO funnel.mp4

14:32

003 The elements of the CRO process.mp4

07:03

004 A-B-testing.pdf

004 Essential parts of CRO.mp4

06:02

005 Best CRO strategies.mp4

02:50

006 The importance of site usability for conversions.mp4

03:43

007 Metrics to measure CRO.mp4

03:23

008 Ways to measure CRO.mp4

06:06

009 How to calculate CRO.mp4

03:32

010 The biggest CRO mistakes.mp4

07:41

011 Cutting-edge-digital-marketing-Chapter-04.pdf

011 Summary.mp4

00:43

012 How to Get Your Certificate.mp4

03:09

013 How to leave a review for this Course.mp4

01:35

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11 - BONUS

001 Bonus Lecture.html

Description

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

What You'll Learn?

The fundamentals of web analytics, including its principles and objectives
The importance of Key Performance Indicators, and how to track them
Mastery of your website’s Google Analytics 4 setup
Ability to craft an intuitive Google Analytics 4 interface
Setting up Google Tag Manager to track custom events and conversions
Effective data analysis through segmentation and filtering
Navigating standard reports and custom reports in Google Analytics 4
Advanced analysis with GA4 Exploration
Expert setting of the e-commerce block
Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console

Who is this for?

Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.

Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.

Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.

What You Need to Know?

Basic knowledge of digital marketing is desirable, but not required

It is recommended to have a website to execute the steps taught in this course

Completion of all practical tasks increases the effectiveness of the course

More details

Description
In todayâ€™s digital age, the Internetâ€™s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.
Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, donâ€™t hesitate to join us and embark on this transformative learning journey today!

IN OUR COMPLETE WEB ANALYTICS TRAINING, WEâ€™LL BE DIVING DEEP INTO:
What is web analytics and why is it needed?
Aligning business goals according to the Smart-methodology
Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
Mastery of essential skills for becoming a sought-after Web Analytics professional
Analysis of differences between Google Analytics 4 and Universal Analytics
Benefits of using Google Tag Manager
An overview of the main elements of the Google Analytics 4 user interface and the report library
Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
Conversion tracking with Google Analytics 4
Audience targeting with Google Analytics 4
Working with the URL Builder tool
Customizing Standard and Custom reports in the Google Analytics 4
Advanced analysis with Exploration in Google Analytics 4
Installing an e-commerce tracking system
Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)
Analysis of a variety of reports to formulate actionable conclusions
Effective presentation of data

YOUâ€™LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing

OUR SEO TRAINING INCLUDES:
Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate

TOOLS USED IN THE COURSE:
Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools

SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee

Enroll in this Google Analytics 4 course to start analyzing your project today!
Who this course is for:
Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.

User Reviews

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My name is Anton Voroniuk.I'm the co-owner of Webpromo Digital Agency, I'm a digital strategist, and I am also a Google Academy agency trainer. I love digital marketing, and I love to help my students grow their knowledge of digital marketing.I've worked in this field since 2008, and during this time, Webpromo has helped over 1000 small and midsized businesses with digital strategy and online promotion. In addition to our SMB clients, our agency also currently works with several reputable brands and organizations such as Coca-Cola, Johnson & Johnson, BNP Paribas, Bayer, Sanofi, Vodafone, The United Nations, and the OSCE. Webpromo Digital Agency is a Google Premier Partner and a Facebook Marketing Partner.My hobbies include competing in triathlons and collecting digital marketing certifications.Here are some of my credentials:- Google Analytics Individual Qualification- Google Ads Individual Qualification- Bing Ads Accredited Professional- Search Ads360 Certified and othersI hope to see you soon in one of my courses!

Anton Voroniuk Support

Instructor's Courses

I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.

Hanna Ivanova

Instructor's Courses

Anna Ivanova - Senior digital analyst at the Israeli consulting agency DataLemon. I have many years of experience (more than 10 years) in analytics. I worked my way up from a junior analyst to a consulting team leader. Worked with many large Ukrainian and Western companies. I specialize in the services of Google Analytics, GTM, Google LookerStudio, GBQ, Funnel, Amplitude, and more.For the past 8 years, I have been cooperating with schools as a lecturer and author of courses on analytics.

Udemy

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Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.