Google Analytics 4 Fundamentals

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David LaFontaine

1:54:16

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01. Course Overview

01. Course Overview.mp4

01:50

02. Whats New in GA4 and Why

02. Whats New in Google Analytics 4 GA4.mp4

03:05

03. What are Google Analytics Anyway.mp4

02:40

04. What Does Google Collect and How Does That Work.mp4

04:29

05. Why Is This Named Google Analytics 4 aka GA4.mp4

05:44

06. Why Did Google Have to Change a Winning Formula.mp4

02:33

07. What Are the Major Changes in GA4.mp4

05:29

03. Installing and Configuring GA4

08. Setting up GA4 - Dismissing Hysteria.mp4

04:57

09. Choosing the Right Version of Google Analytics.mp4

03:07

10. Signing up for a Google Analytics Account.mp4

06:12

11. Connecting GA4 to Your Existing Google Analytics Account.mp4

04:36

12. Manually Inserting the GA4 Code .mp4

05:54

13. Installing GA4 with Google Tag Manager.mp4

07:05

14. Best Practice Explanation-Why Analytics Needs to Be in the Header.mp4

02:38

15. Installing GA4 by Using a Plug-in.mp4

08:15

04. Learning the New User Interface and Configuring GA4

16. GA4 - Why Is There a New Analytics Interface.mp4

04:33

17. GA4 Basic Vocabulary-Words and Terms to Know.mp4

10:03

22. GA4 - Monetization and User Retention.mp4

02:46

23. GA4 User Reports - Demographics and Tech.mp4

04:46

24. GA4 Explore - Where You Can Build Your Own Reports.mp4

04:51

25. GA4 User Interface - Advertising and Configure.mp4

05:08

26. Basic Configurations When Starting out in GA4.mp4

04:38

27. Configuring Ecommerce Conversion Events and Building a Funnel.mp4

08:57

Description

This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.

What You'll Learn?

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all

new user interface, including which data reports are still there

and which are not. Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app.

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David LaFontaine

Instructor's Courses

David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California. David specializes in content strategy, user interface design (UX & UI), and digital media production. His clients include: The Herman Ostrow School of Dentistry, U.S. State Department, Lynda.com, KelbyOne Media, CreativeLive, Wiley Publishing, B3Communications, AssetShield, and Roundabout Entertainment. His expertise in media and technology have earned him invitations to lecture at universities in the U.S., Latin America, and Europe, including at the Institute for the Digital Future of Journalism at the Mohyla University in Kiev, Ukraine, the Nelson Mandala School of Journalism in Addis Ababa, Ethiopia, and at the University Mayor in Santiago, Chile. In 2012, he traveled to Ethiopia as a Fulbright Specialist to training journalists, NGOs and pro-democracy groups in digital media communication skills. David has written or co-authored five books, including Social Media Design For Dummies, Mobile Web Design For Dummies, and the Poison Pen. He has also produced more than 20 hours of online training videos for KelbyOne. His curiosity and willingness to use himself as a human lab rat help him keep up with technology trends, test the latest digital tools, and produce the Sips from the Firehose blog. He is also a freelance writer whose work includes case studies on newspapers and multimedia for the Newspaper Association of America (NAA.org), the World Association of Newspapers (WAN), Advanced Interactive Media (AIM Group), Innovation International Consulting Group, Unity Journalists of Color, the Online News Association (ONA).

Pluralsight

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Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.