Google Ads Training - Beginner

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EDUCBA Bridging the Gap

1:52:33

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1 - Introduction

1 - Intro to Google Ads.mp4

11:27

2 - Getting Started

2 - Practical Part of Creating Google Ads Account.mp4

13:03

3 - Google AdsStrategy.mp4

08:43

3 - Structure and Setting

4 - Structure of Google Ads.mp4

14:19

5 - Campaign Settings.mp4

13:17

4 - Add Group

6 - Add Group Creation Keyword Selection.mp4

12:47

7 - Add Creation.mp4

07:01

8 - Concept of Quality Score.mp4

07:58

9 - Factors Affecting Quality Score.mp4

05:22

5 - Report

10 - Use of Search Term Report.mp4

09:25

11 - Use of ad Action Report.mp4

07:58

6 - Conclusion

12 - Conclusion.mp4

01:13

Description

Learn How To Set Up, Optimize, and Scale Google Ads

What You'll Learn?

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Find Out How To Find Hundreds Of Keywords You Can Target For Your business
Setting Up Your Google Ads Account, How To Create Campaigns, And How To Optimize Them For Ultimate Efficiency
Learn the Basics of Google Search Campaigns

Who is this for?

Beginner Google Ads marketers who are curious about advertising to Google's immense platform of highly-engaged customers

More details

Description
Now known as Google Ads for search, it is an online advertising platform. Here, you can pay Google some amount of money to show your ads on Websites, Google Search Results, YouTube, and inside some apps using keywords. It works on a PPC or Pay Per Click basis; here, you will only pay if a user clicks on your ads. As the name suggests, most ad types on AdWords are textual with a headline and some descriptions with a link to the advertiserâ€™s website.
In a nutshell, it works on a bidding basis. These bids are done on keywords. Meaning, if you want your ad to appear when someone searches for â€œBuy Laptops,â€ you will bid some amount, and it will be compared to other advertisersâ€™ bids. If your bid is the most relevant in the competition, your ad will be shown. When the user clicks on your ad, he will be taken to your website, and you will be charged. Now, just to be clear, when deciding what ad to show to a visitor, Google also looks at ad relevancy, user preferences, location, and some other factors, but typically, Bid Amount is a big factor.
Now that we have discussed how Google AdWords works and its uses, it is necessary to understand that it is not the only Ad Platform available on the internet. Bing Ads, Media dot net, etc., are also ad networks that support advertising.

Who this course is for:
Beginner Google Ads marketers who are curious about advertising to Google's immense platform of highly-engaged customers

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EDUCBA is a leading global provider of skill based education addressing the needs of 1,000,000+ members across 70+ Countries. Our unique step-by-step, online learning model along with amazing 5000+ courses and 500+ Learning Paths prepared by top-notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At EDUCBA, it is a matter of pride for us to make job oriented hands-on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.

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