Google Ads Essential Training

Focused View

Brad Batesole

2:48:39

138 View

01 - Introduction

01 - The power of Google Ads.mp4

01:20

02 - 1. Pay-per-Click Advertising

01 - An overview of Google Ads.mp4

01:52

02 - Understand consumer intent in Google Ads.mp4

02:17

03 - Where Google Ads appear.mp4

01:51

04 - How Google Ads appear.mp4

01:52

05 - Benefits of using Google Ads.mp4

02:36

06 - The structure of Google Ads.mp4

03:28

07 - How the Google Ads auction works.mp4

03:55

03 - 2. Before Getting Started

01 - Define your goals.mp4

02:27

02 - Define your customers.mp4

02:16

03 - Set realistic expectations.mp4

03:11

04 - 3. Getting Started with Ads

01 - Sign up for Google Ads.mp4

01:55

02 - Google Ads dashboard.mp4

05:43

03 - Google Ads campaigns.mp4

06:30

04 - Ad groups in Google Ads.mp4

01:08

05 - Ads, keywords, and insights in Google Ads.mp4

04:23

05 - 4. Researching Your Keywords

01 - How keywords work.mp4

02:56

02 - Brainstorm keyword ideas.mp4

02:24

03 - Tools to help with keyword ideas.mp4

05:07

04 - Use Google Keyword Planner for ideas.mp4

04:04

05 - Evaluate keyword search volume.mp4

04:27

06 - 5. Targeting with Keywords

01 - Options for targeting with keywords.mp4

01:08

02 - Broad match targeting.mp4

01:08

03 - Phrase match targeting.mp4

01:44

04 - Exact match targeting.mp4

01:56

05 - Negative match targeting.mp4

01:16

07 - 6. Creating Your First Google Ads Campaign

01 - Choose a campaign goal in Google Ads.mp4

03:24

02 - Calculate customer lifetime value.mp4

02:22

03 - Decide on your budget in Google Ads.mp4

02:46

04 - Set your bids in Google Ads.mp4

02:28

05 - Set locations and audiences in Google Ads.mp4

08:06

08 - 7. Creating Your First Advertisement

01 - Write a great ad for Google Ads.mp4

04:03

02 - Create an ad group and ad keywords.mp4

04:49

03 - Create responsive search ads.mp4

06:25

04 - Add ad extensions in Google Ads.mp4

04:01

05 - Set your budget in a Google Ads campaign.mp4

02:11

06 - Review and adjust campaigns in Google Ads.mp4

02:32

09 - 8. Advanced Advertising Tracking

01 - Connect Google Analytics to Google Ads.mp4

03:38

02 - What is conversion tracking.mp4

02:21

03 - Set up conversion tracking.mp4

10:53

04 - Review conversion data in Google Ads.mp4

02:44

10 - 9. Monitoring Your Advertisements

01 - Reports available in Google Ads.mp4

05:09

02 - Campaign reports in Google Ads.mp4

05:42

03 - Search term reports in Google Ads.mp4

02:41

11 - 10. Key Optimization Strategies

01 - Key optimization tips.mp4

04:36

02 - Set up Google Ads campaign experiments.mp4

07:35

03 - Review bid adjustments in Google Ads.mp4

06:22

12 - Conclusion

01 - Continue working with Google Ads.mp4

00:57

Description

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

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Google Ads

Brad Batesole

Instructor's Courses

Marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. Covering every angle, from marketing strategy and user experience to social media, paid media, and SEO. A visionary, who has brought bold upstarts like Warby Parker, BioLite, and RentTrack to the big leagues. An excellent communicator, storyteller, and writer who developed the top performing online marketing courses for Lynda.com and LinkedIn Learning, collecting over 20 Million views. An internationally recognized speaker with leadership agility and strong executive presence. A dedicated professional seasoned in helping everything from small shops and start-ups to big businesses looking to rejuvenate their brands. A visionary who excels in ideation with over 12 years of experience working at the crossroads of user experience, marketing, and the web.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.