Google Ads Course for Beginners : A Step By Step Guide

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Bharat Go Digital Academy,Bharat Manghnani

2:22:34

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1. Introduction to Google Ads

1.1 What is Google Ads.pdf

1. What is Google Ads.mp4

00:58

2.1 Importance of Google Ads.pdf

2. Importance of Google Ads for Online Advertising.mp4

04:42

2. Setting up a Google Ads Account

1. Creating Your Account.mp4

03:06

2. Navigating the Google Ads Dashboard.mp4

03:22

3. Basics of Pay-per-Click (PPC) Advertising

1.1 What is PPC.pdf

1. What is PPC.mp4

03:11

2. What is Ad Rank .mp4

03:53

3. What is Quality Score.mp4

04:09

4. Understanding How Bidding Works in Google Ads.mp4

03:44

4. Keyword Research & Selection

1. Tools to do Keyword Research Google Keyword Planner.mp4

11:42

2. Try to Understand Intent Behind Searchers Query.mp4

03:37

5. Creating Your First Google Search Ad Campaign

1. Creating the First Campaign.mp4

07:38

2. Understanding Broad Match Keyword Type.mp4

04:24

3. Understanding Phrase Match Keyword Type.mp4

04:15

4. Understanding Exact Match Keyword Type.mp4

04:25

5. Understanding Negative Keywords.mp4

02:20

6. Finalising the Keywords.mp4

07:45

7. Display Paths, Headlines & Descriptions & Publishing the First Campaign.mp4

07:17

8. Best Practices for Writing Effective Ads Headings & Descriptions.html

9. Sitelink Ad Extension.mp4

02:28

10. Callout Ad Extension.mp4

01:21

11. Understanding & Adding the Ad Extensions.html

12. Call Ad Extension.mp4

01:20

13. Promotions Ad Extension.mp4

01:48

14. Price Ad Extension.mp4

01:31

15. Structured Snippet Ad Extension.mp4

00:51

16. Lead Form Ad Extension.mp4

03:42

17. App Install Ad Extension.mp4

00:43

18. Publishing Your First Campaign.mp4

01:04

19. Disabling the Auto Extentions.mp4

02:37

20. Using Negative Keywords.mp4

01:43

21. Confused Which Ad Extension to Use .html

6. Running Display Ads

1. Creating the First Display Ads.mp4

03:41

2. Audience Segments.mp4

05:28

3. Demographics.mp4

01:42

4. Keyword Type.mp4

00:47

5. Topics Type.mp4

02:05

6. Placements Type.mp4

03:32

7. Crafting the Ad Copy, Choosing the Creatives & Publishing Your Display Campaign.mp4

10:06

7. Creating Youtube Ads

1. Why We Need to Run Ads on our Videos on Youtube .html

2. Lets Run Our First Youtube Ad.mp4

08:49

8. Creating App Install Campaign

1. Why We Need to Run App Install Ads .html

2. Lets Create Our First App Install Ad.mp4

06:48

9. Common Mistakes & How to Avoid Them

1. Mistakes to Avoid While Running Google Ads.html

10. Career Opportunities

1. Career paths with Google Ads expertise.html

Description

Building Effective Campaigns with No Prior Experience. Launch, Learn, and Lead in the Digital Space.

What You'll Learn?

Grasp the fundamental principles of google ads & how search ads work.
Understand how Google Ads fits within the broader digital marketing ecosystem.
Learn about various Google Ads campaign types like Search, Display, Shopping, Video, and App campaigns.
Know when and how to use each campaign type effectively.
Master the art of keyword research using tools like the Keyword Planner.
Understand keyword match types and their significance in targeting.
Learn to write compelling ad copies that resonate with the target audience.
Understand the role and application of ad extensions to enhance visibility and clicks.
Dive deep into audience segmentation and learn to target users based on demographics, interests, behaviors, and more.
Understand the power of remarketing and how to set up remarketing lists.
Understand how budget allocation works in Google Ads.
Explore various bidding strategies and know how to select the best one based on campaign objectives.
Recognize the importance of a relevant and user-friendly landing page for better ad performance.
Learn about Quality Score, its components, and strategies to optimize google ads
Master the art of A/B testing and iterative optimization for continuous improvement.
Delve into more complex tools and features like Dynamic Search Ads, Ad Scheduling, and Location Targeting.
Identify frequent pitfalls and challenges in Google Ads and learn strategies to avoid them.
Explore career opportunities and trajectories for professionals proficient in Google Ads.

Who is this for?

Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.

Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.

Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.

Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.

Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.

Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.

Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.

E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.

Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.

Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.

Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.

What You Need to Know?

A stable internet connection to access course materials, watch tutorials and practice on the Google Ads platform.

proactive attitude towards learning and the curiosity to experiment and apply concepts will greatly benefit students.

For those who wish to run real ad campaigns as part of their learning process, having a budget set aside for this purpose would be beneficial. However, this is optional, and mock campaigns can be used for practice without incurring any costs.

A gmail account which can be created for free.

More details

Description
In today's digital-first world, leveraging the power of online advertising is no longer a luxury but a necessity. Whether you're a budding entrepreneur, a small business owner, a digital marketing newbie, or just someone looking to diversify their skills, understanding Google Ads is your ticket to reaching a vast audience with precision and creativity.

Google Ads Course for Beginners 2023 : A Step By Step Guide is a meticulously designed course for those who are starting from scratch. It aims to transform absolute beginners into confident advertisers, capable of creating resonant and high-performing ad campaigns.

Course Highlights:

Grasp the Basics: Delve into the world of online advertising and understand the pivotal role of Google Ads within the broader digital marketing panorama.
Diverse Campaign Types: Learn the nuances of various Google Ads campaign types, be it Search, Display, Shopping, Video, or App campaigns, and ascertain which one aligns best with your goals.
Keyword Crafting: Navigate the realm of keyword research and strategy, utilizing tools like the Keyword Planner, and master the art of targeting using keyword match types.
Ad Creation and Optimization: Uncover the secrets behind crafting compelling ad copies and utilize ad extensions to enhance visibility and engagement.
Strategic Targeting: Dive into audience segmentation, learn the intricacies of remarketing, and reach potential customers based on their behaviors, interests, and more.
Budgeting and Bidding Mastery: Allocate your budget effectively and explore various bidding strategies to maximize ROI.
Understanding Insights: Interpret campaign performance with Google Ads analytics, set up A/B testing, and iteratively optimize for continuous improvement.
Hands-on Application: Engage in practical exercises, real-world scenarios, and receive feedback to fine-tune and refine your campaign strategies.

By the end of this course, not only will you be well-versed with the theoretical aspects of Google Ads, but you'll also have practical, hands-on experience, giving you the confidence to manage and optimize your own campaigns or offer your expertise to others.

Whether you aim to boost your business, kickstart a career in digital marketing, or simply satiate your curiosity about online advertising, this course is your comprehensive guide. Embark on this enlightening journey and unlock the true potential of Google Ads.

Who this course is for:
Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.
Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.
Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.
Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.
Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.
Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.
Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.
E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.
Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.
Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.
Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.

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Bharat Go Digital Academy

Instructor's Courses

BGD Academy is an online platform created by Bharat Manghnani, CEO & Founder of Bharat Go Digital, a premium Digital Marketing Agency Based in Bangalore. He has been working in the Digital Space since 2011 and has helped various clients scale up their business from Digital Marketing. He expertises in SEO, Paid Ads, Bringing Sales on E-commerce Stores & Running Hashtag Campaigns to drive more Sales & Interactions for the Businesses. 30-Days Guarantee! We want you to love every course you take from us. If it's not right, you have 30 days to return it.

Bharat Manghnani

Instructor's Courses

I have been into Digital Marketing since 2011. The journey began with managing Facebook pages & groups and today we are managing clients all across the globe & educating learners who want to learn Digital Marketing. I am also associated with top universities in India where I train digital marketing students. Here at Udemy, I will be sharing all my knowledge and experience which I have gathered in the field of Digital Marketing since 2011. From knowing what is Digital Marketing to understanding how to make a full fledge career around it, everything will be covered in the courses.

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