Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

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VendLab Ecommerce School

3:37:28

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1. Introduction to Google Ads

1.1 Vendlab eCommerce Consulting.html

1. Welcome to the course!.mp4

03:22

2.1 Why Paid Search.pdf

2. Why Google Ads.mp4

03:55

3.1 SEO vs Paid Search.pdf

3. Search Engine Marketing Search Engine Optimisation and Paid Search.mp4

05:28

4.1 Google Ads Guide.html

4.2 Introduction to Google Ads.pdf

4. Introduction to Google Ads.mp4

04:03

2. Google Ads Basics

1.1 Account access levels.html

1.2 Google Account Level Settings.pdf

1.3 Google Ads Basics.html

1.4 Set billing perferences.html

1. Google Ads Account Settings.mp4

02:08

2.1 Ad Auction.html

2.2 Ad Auction and Quality Score.pdf

2.3 Ad Rank.html

2.4 Quality Score.html

2. Ad Auction and Ranking.mp4

04:13

3.1 Bidding Strategies - Overview.html

3.2 Bidding Strategies for Shopping.html

3.3 Bidding Strategies.pdf

3.4 Manual Bidding.html

3.5 Maximise conversion value.html

3.6 Maximise conversions.html

3.7 Smart Bidding.html

3.8 Target CPA bidding.html

3.9 Target ROAS.html

3. Bidding strategies.mp4

06:28

3. Creating Google Ads campaigns

1.1 Campaign Budgets.pdf

1.2 Choosing Campaign Budget.html

1. Budgets.mp4

02:01

2.1 Campaign types.pdf

2.2 Choosing goals for your campaigns.html

2.3 Choosing the right campaign type.html

2. Google Ads Campaign types.mp4

09:37

3.1 Choosing Campaign Objectives.pdf

3.2 Google campaign objectives.html

3. Choosing campaign objectives.mp4

03:12

4.1 Ad Account Structure.pdf

4.2 Adgroups.html

4.3 Ads, extensions and landing pages.html

4.4 Google Account structure.html

4.5 Organising your account with adgroups.html

4. Ad account structure.mp4

04:25

5.1 Campaign settings.html

5.2 Campaign settings.pdf

5. Campaigns settings.mp4

08:25

6.1 Ad scheduling.html

6.2 Audience Targeting.html

6.3 Device Targeting.html

6.4 Location Targeting.html

6.5 Targeting.html

6.6 Targeting options.pdf

6. Google Ads Targeting.mp4

06:23

4. Search Ads

1.1 Create Successful Search Campaigns.html

1.2 Creating Search Ads.pdf

1.3 Creating Search campaigns.html

1. Creating Search Ads.mp4

09:54

2.1 Anatomy of a text ad.html

2.2 Writing successful text ads.html

2.3 Writing successful text ads.pdf

2. Writing successful text ads.mp4

06:16

3.1 Choosing effective keywords.html

3.2 Keyword Research.pdf

3.3 Keywords.html

3. Keywords research.mp4

04:40

4.1 Keyword Planner.html

4.2 Using keyword planner.html

4. Google Keyword planner.mp4

05:26

5.1 Broad, Phrase and Exact Match Types.html

5.2 Keyword Match Types.pdf

5.3 Negative Match.html

5. Match types - Broad, Phrase, Exact & Negative.mp4

05:39

6.1 About Dynamic Search ads.html

6.2 Dynamic Search Ads.pdf

6.3 Optimising Dynamic Search Ads.html

6.4 Targets for dynamic search ads.html

6. Dynamic Search ads.mp4

10:22

7.1 Create effective search ads.html

7.2 Optimising ads for mobile.html

7. Optimising search ads.mp4

04:15

5. Display Ads

1.1 About Display campaigns.html

1.2 Display Ads.pdf

1.3 Display campaigns and the Google Display network.html

1. Display ads - Intro.mp4

05:28

2.1 About Display Campaigns.html

2.2 Creating Display campaigns.html

2.3 Planning display campaigns.html

2. Creating a Display Campaign.mp4

03:59

3.1 Creating high quality display ads.html

3.2 Optimising Google Display Campaigns.html

3. Optimising Display Campaigns.mp4

04:27

6. Google Shopping Ads

1.1 Google Shopping - Intro.pdf

1.2 Google Shopping - Quick Start.html

1.3 Google Standard and Smart Shopping Campaigns.html

1. Google Shopping Ads Intro.mp4

04:13

2.1 Google free product listings.html

2.2 Google Merchant Centre.html

2.3 Google Merchant Centre - Intro.pdf

2.4 Google Merchant Centre Onboarding Guide.html

2. Google Merchant Centre Introduction.mp4

01:49

3.1 Creating and Optimising Product Feeds.pdf

3.2 Google product data best practices.html

3.3 Optimising your product feed.html

3.4 Product data specification.html

3. Creating and Optimising product feeds.mp4

07:42

4.1 Customer reviews.html

4.2 GMC Shipping.html

4.3 Google Merchant Centre Settings.pdf

4.4 Returns.html

4. Google Merchant Centre settings.mp4

05:11

5.1 Creating Shopping campaigns with Shopify.html

5.2 Creating Successful Shopping campaigns.html

5.3 Free listing on Google Shopping.html

5.4 Google Shopping Ads - Basics.html

5.5 Google Standard Shopping.pdf

5.6 Performance Max Shopping Ads.pdf

5. Creating Shopping Campaigns.mp4

12:38

6.1 Ads groups in shopping campaigns.html

6.2 Catch all campaigns.html

6.3 Optimising Google Shopping Campaigns.pdf

6. Optimising Google Shopping Campaigns.mp4

12:48

7. Reporting and Analytics

1.1 Measure Google Ads Performance.pdf

1.2 Measure you Google Ads Performance.html

1. Important Metrics.mp4

03:45

2.1 Google Ads Reports.pdf

2.2 Google Insights.html

2. Insights.mp4

06:49

3.1 Google Ads reports.html

3. Reports.mp4

04:19

4.1 Creating dashboards.html

4. Dashboards.mp4

05:29

5.1 Conversion tracking.pdf

5.2 Google Ads Conversions.html

5. Tracking conversions.mp4

11:05

8. Tools

1.1 Ad preview tool.pdf

1.2 Bulk editing.html

1.3 Google Ads editor.html

1. Google Ads Editor.mp4

02:38

2.1 Audience manager.html

2.2 Negative keyword lists.html

2.3 Shared budgets.html

2. Shared Library.mp4

05:33

3.1 Ad preview tool.pdf

3.2 Ads preview and diagnosis tool.html

3. Ad Preview Tool.mp4

01:52

9. Performance Max Campaigns Google Ads Quick Start!

1.1 Creating performance max campaigns.html

1.2 Introduction to Performance Max.html

1.3 Performance Max.pdf

1. Performance Max.mp4

07:31

Description

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced

What You'll Learn?

How to use the Google Ads to drive traffic and sales for your business
Understand the main campaign types
Track your performance and understand key metrics
Launch successful Google Ads campaigns
Create your first Google Ads campaign
Optimise you campaigns for best performance

Who is this for?

This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.

This course includes downloadable guides which are a great reference for sellers of all abilities.

What You Need to Know?

No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.

A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

More details

Description
Learn how to promote your business using Google Ads â€“ the world's leading online advertising platform and a great opportunity for entrepreneurs.
Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Account setup
Setting goals and objectives
Search Campaigns
Display Campaigns
Shopping Campaigns
Google Merchant centre
Reporting and Metrics
Targeting
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:

Select the right campaign type for your objectives
Create successful Google Ads campaigns
Target your ads effectively
Create compelling Ads
Understand key metrics and generate product reports
Optimise your ads for better performance
This course distils the instructor's enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Who this course is for:
This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

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Google Ads

VendLab Ecommerce School

Instructor's Courses

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.

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