Global Strategy

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Anil Gupta and Haiyan Wang

1:09:57

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01 - Introduction

01 - Design your companys global strategy.mp4

01:25

02 - 1. The Context for Globalization

01 - What is a global company.mp4

04:37

02 - Why go global.mp4

04:46

03 - Industry economics matter.mp4

04:57

03 - 2. Globalizing Market Presence

01 - Prioritizing across markets.mp4

04:44

02 - Prioritizing across country markets.mp4

04:39

03 - Entering a new market safely.mp4

04:22

04 - Joint venture success strategies.mp4

04:23

05 - Local adaptation versus global consistency.mp4

04:35

06 - Emerging markets and frugal innovation.mp4

04:55

04 - 3. Leveraging Global Resources

01 - Optimizing value chain architecture.mp4

04:53

02 - Optimizing location choice.mp4

04:26

03 - Ensuring global coordination.mp4

04:59

05 - 4. Consider Your Global Journey

01 - Globalizing the young venture.mp4

05:03

02 - Cultivating a global mindset.mp4

04:59

03 - Resources.mp4

02:14

Description

Globalization is a double-edged sword. Global firms benefit from a larger market, scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes firms to numerous challenges resulting from a dramatic increase in diversity, complexity, and uncertainty. This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and a leading expert on global strategy, outlines the logic of global strategy and the questions you must address in order to globalize your company's market presence and leverage global resources.

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Business Strategy

Marketing Strategy

Strategic Planning

Anil Gupta and Haiyan Wang

Instructor's Courses

- Michael D. Dingman Chair in Strategy, Globalization & Entrepreneurship at the Smith School of Business, The University of Maryland at College Park. - Widely regarded as one of the world’s leading experts on strategy, globalization and entrepreneurship. - Ranked by Thinkers50 as “one of the world’s most influential management thinkers.” - Named by The Economist as one of the world’s “superstars” for research on emerging economies. - Inducted into the Academy of Management Journals’ “Hall of Fame.” - Author of several best-selling books including The Quest for Global Dominance, Getting China and India Right, and The Silk Road Rediscovered. - Member, World Economic Forum's Global Agenda Council on Emerging Multinationals. - One of only three professors, out of over 25000 worldwide, to have been elected a Lifetime Fellow of the three most prestigious academic bodies in his field – Academy of Management, Strategic Management Society, and Academy of International Business.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.