GDPR and Privacy Compliance in Salesforce Marketing Cloud

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Baneen Qazi

46:18

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01. Course Overview

01. Course Overview.mp4

01:02

02. Understanding Privacy Regulations

02. Understanding GDPR.mp4

04:18

03. Understanding CAN SPAM.mp4

02:15

03. Managing Consent in Salesforce Marketing Cloud

04. How Consent Is Stored.mp4

04:43

05. Configuring Send Classifications.mp4

03:29

06. Subscription Management in Email Studio.mp4

06:17

07. Subscription Management in Mobile Studio.mp4

03:18

04. Limiting Data Retention in Salesforce Marketing Cloud

08. How Data Is Retained.mp4

01:01

09. Configuring Data Retention Policies.mp4

01:35

05. Preparing for Contact Restriction and Deletion

10. Why Delete Contacts.mp4

03:10

11. Identify Which Contacts to Delete.mp4

04:33

12. Configure Deletion and Suppression Settings.mp4

01:44

06. Deleting and Restricting Contacts from Marketing Cloud

13. Delete Contacts Using Contact Builder.mp4

02:15

14. Delete Contacts Using the REST API.mp4

02:22

15. Retrieve the Status of a Contact Delete Request.mp4

01:06

16. Restrict Contacts Using the REST API.mp4

01:38

17. Best Practices for Contact Deletion.mp4

01:32

Description

Managing your contacts effectively has grown in importance with the GDPR setting a new standard for data protection. This course will teach you how to manage consent, limit data retention and honor delete requests in Marketing Cloud.

What You'll Learn?

The EU General Data Protection Regulation (GDPR) went into effect in 2018, and is the toughest privacy and security law in the world. The GDPR gives individuals the right to request deletion of their personal data - also known as the ‘right to be forgotten.’

The GDPR has set a new standard for data privacy and is often used as a guideline, even for organizations operating outside of the EU.

In this course, GDPR and Privacy Compliance with Salesforce Marketing Cloud, you’ll learn how to implement best practices for managing customer data. First, you’ll explore the laws and regulations that govern the use of data in Salesforce Marketing Cloud. Next, you’ll discover how to manage consent and limit data retention through the use of send classifications, unsubscribe functionality and data retention policies. Finally, you’ll learn how to restrict and delete contacts from Salesforce Marketing Cloud. When you’re finished with this course, you’ll have the skills and knowledge needed to manage contacts in Marketing Cloud for compliance with the strictest data privacy regulations.

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Salesforce Development

GDPR

Cloud Computing

Salesforce

Baneen Qazi

Instructor's Courses

A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddling her cat, playing the taiko drums and is learning to figure skate!

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.