Finding gallery representation for the ambitious artist

I’m an entrepreneur, a mentor and coach, art dealer and passionate art collector. I had a gallery for over ten years located in Basel Switzerland, then New York USA and finally a third space in Venice, Italy. We did regular exhibitions in our gallery spaces and my gallery exhibited on average six international art fairs a year. So I know from personal experience how a gallery thinks, and what they are looking for when scouting for new talent for their program.I never studied art. My background and education is in international business, global marketing and PR. Having worked and owned my own PR communication agency for 20 years, I know how to use Sales and Marketing to bring any product to market – because as an dealer, you also need to think like a business owner. It was very clear to me from the get-go, that without this business skill-set and experience, I would never had have made it in the global art-world as a gallerist.I have established my first business in my early twenties, which I sold when I turned 30 and moved to Switzerland – where I live now. Prior to opening my gallery, I lived in Singapore, Malaysia, and Sydney Australia. I ran my own PR and communication agency and also worked with an international agency. My clients where corporations and personal brands, where I helped them bring their messages online through strategic marketing including education, social media and video marketing.However, Basel is the home of the “ART BASEL” the olympics of the art fairs, where only top galleries are allowed to exhibit. This inspired my early on to be part of that world – and I became an art dealer and established my first gallery space in Basel. That was scary, since I didnt know what art to show, or who my clients where! It was a journey for me to understand that I needed to create a clear gallery-identity. And to use my skills in strategic luxury marketing to “make it” in this industry.