Fast Track to MVP: Lean Strategies for Product Innovation

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Antony Michail, PhD

6:06:57

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1 - Introduction

1 - Course Overview Introduction.mp4

07:46

1 - Part-1-1.Course-Overview.pdf

2 - Part-1-2.Why-Startups-Fail.pdf

2 - Why Do Startups Fail.mp4

10:15

3 - Part-1-3.Why-New-Products-Launched-Fail.pdf

3 - Why Do New Products Fail.mp4

04:07

4 - 10 Reasons of Why New Products Fail.mp4

20:29

4 - Part-1-3.1-10-REASONS-new-product-fail.pdf

2 - Part 2 Fundamental Concepts in Lean Product Process Produce Development

5 - Introduction to Product Market Fit PMF.mp4

04:04

5 - Part-2-1.Product-Market-Fit.pdf

6 - Part-2-1.1-The-Market.pdf

6 - Understanding the MARKET aspect of Product Market Fit PMF.mp4

05:18

7 - Part-2-1.2-The-Product.pdf

7 - Understanding the PRODUCT aspect of Product Market Fit PMF.mp4

02:52

8 - Part-2-1.3-The-Fit.pdf

8 - Understanding the FIT aspect of Product Market Fit PMF.mp4

01:57

9 - Case Studies of a Good Product Market Fit PMF.mp4

05:19

9 - Part-2-1.4-Good-Examples.pdf

10 - Case Study of a Bad Product Market Fit PMF.mp4

01:39

10 - Part-2-1.5-Bad-Examples.pdf

11 - Fundamentals of the Lean Product Process.mp4

05:16

11 - Part-2-2.Lean-Product-Process.pdf

12 - Part-2-3.Problem-vs-Solution.pdf

12 - Understanding the role of Product Space vs Solution Space in the MVP Process.mp4

08:08

3 - Who is your Ideal Target Customer Phase 1 of the Lean Product Process

13 - 3.1-Introduction-to-Target-the-Right-Customer.pdf

13 - Introduction to Targeting the Right Customers for your MVP.mp4

04:24

14 - 3.2-How-to-Segment-your-Target-Market.pdf

14 - Defining Markets and Segments.mp4

07:49

15 - 3.2-How-to-Segment-your-Target-Market.pdf

15 - How to Segment a Target Audience.txt

15 - Learn How to Segment your Target Market for your MVP.mp4

07:31

15 - Market Segmentation Definition Example Types Benefits.txt

15 - Market segmentation Definition types benefits best practices.txt

15 - Target market segmentation how to use it to your advantage.txt

16 - 3.4-Technology-Adoption-Lifecycle.pdf

16 - Learn How to Implement the Technology Adoption Lifecycle.mp4

05:03

16 - Minimum Viable Productsuccess depends on technology maturity.txt

16 - Technology-Life-Cycle-Template.pptx

16 - When MVPs arent the most valuable how to approach markets with few early adopters.txt

17 - 3.5-Personas.pdf

17 - About MVPs and their link with personas.txt

17 - How product managers should define customer personas.txt

17 - HubSpot-Buyer-Persona-Templates.pptx

17 - Ranger Determining the initial feature set using personas task analysis and process flows.txt

17 - Use Personas as a Tool to Know your Customers Better.mp4

15:43

17 - What are the best ways to use customer personas for MVP validation.txt

4 - Discovering and Addressing Unmet Customer Needs Phase 2 Lean Product Process

0 - 4.5-Prioritizing-customer-needs-and-product-features.pdf

0 - How I Use The Importance and Satisfaction Framework On Google Sheets Like A Product Manager.txt

0 - How To Prioritise Customer Problems Opportunities Like A Product Manager.txt

0 - Opportunity scoring importance vs satisfaction.txt

0 - Product Features How to Create Features For Customer Needs With Examples.txt

0 - Understanding the Importance and Satisfaction Framework.txt

18 - 4.0-Intro-identify-CN.pdf

18 - HOW TO IDENTIFY AN UNDERSERVED NEED IN THE MARKET.txt

18 - Important But Underserved Customer Needs How to Identify.txt

18 - Introduction to Identifying Underserved Customer Needs.mp4

06:07

18 - Making Your Products Accessible to Underserved Markets.txt

19 - 4.1-Case-Study.pdf

19 - Case Study.mp4

05:40

20 - 4.2-Customer-Discovery-Interviews.pdf

20 - 13 Customer Discovery Questions to Ask for Valuable Insights.txt

20 - Customer Interviews How to Recruit What to Ask and How to Synthesize What You Learn.txt

20 - How to Do Customer Discovery Interviews and Questions to Ask.txt

20 - The Comprehensive Guide to Customer Discovery Interviews.txt

20 - Tool Customer Discovery Interviews.mp4

07:33

21 - 4.3-Customer-Benefit-Ladder.pdf

21 - Consumer Benefits Ladder A Useful Method to Build a Brand.txt

21 - Tool Customer Benefits Ladder.mp4

11:33

21 - Understanding the consumer benefit ladder.txt

21 - What Is a Value Ladder Ultimate StepByStep Guide.txt

22 - 4.4-Maslows-Hierarchy-of-Needs.pdf

22 - Maslows Hierarchy Of Needs.txt

22 - Maslows Hierarchy of Needs A framework for human motivation.txt

22 - Maslows hierarchy of needs Uses and criticisms.txt

22 - Maslow Pyramid Excel Spreadsheet Template.txt

22 - Tool Maslows Hierarchy of Needs.mp4

07:21

5 - Developing your Products Value Proposition Phase 3 Lean Product Process

23 - 5.1-Introduction.pdf

23 - Introduction to Building your Products Value Proposition.mp4

02:34

24 - 5.2-Building-your-product-value-proposition.pdf

24 - HOW TO CREATE AN EFFECTIVE VALUE PROPOSITION.txt

24 - How Product Managers Can Write More Compelling Value Propositions.txt

24 - How to Build your Products Value Proposition.mp4

03:55

24 - How to create a value proposition.txt

24 - Template-product-value-proposition.xlsx

25 - 5.3-Predicting-product-value-proposition.pdf

25 - Learn How to Predict your Products Future Value Proposition.mp4

03:01

25 - Template-prediciting-the-future-value-proposition.xlsx

6 - Set the Features Required for your MVP Phase 4 of the Lean Product Process

26 - 6.1-Introduction.pdf

26 - Introduction to Developing the PreMVP Required Features.mp4

03:05

27 - 6.2-User-Stories.pdf

27 - Agile User Story Example and Templates.txt

27 - Develop User Stories to Demonstrate Features and Benefits of your preMVP.mp4

05:07

27 - Effective User Stories 3Cs and INVEST Guide.txt

27 - Mastering User Stories Techniques Templates and the 3Cs for Agile Development.txt

27 - User Story Templates Examples To Perfect Your Process.txt

27 - User Story Template How to write it with examples.txt

27 - Using the INVEST method to write Agile user stories.txt

27 - Writing meaningful user stories with the INVEST principle.txt

28 - 6.3-Breaking-Features-Down.pdf

28 - Learn How to Break Down MVP Features Identify its Most Valuable Pieces.mp4

12:05

29 - 6.4-Methods-to-prioritize-features.pdf

29 - FEATURE-PRIORITIZATION-template.pptx

29 - Methods to Prioritize preMVP product features.mp4

07:57

30 - 6.5-Deciding-on-your-MVP-Candidate.pdf

30 - Deciding which Features to Include in your preMVP.mp4

04:45

7 - Master the Prototyping Tools to Efficiently Develop Test your MVP Concepts

31 - 7.1-Introduction.pdf

31 - 7.2-Marketing-Prototype-Testing-Tools.pdf

31 - 7.3-Product-Prototype-Testing-Tools.pdf

31 - An Introduction to the Available Tools for developing your MVP Concept.mp4

04:38

32 - Marketing Materials as a Tool to Develop and Test your MVP Concept.mp4

02:16

33 - How You Can Use a Landing Page to Validate Your MVP.txt

33 - How to Validate Your Startup Idea with a Landing Page.txt

33 - How to successfully validate your idea with a Landing Page MVP.txt

33 - Landing Pages as a Tool to Develop and Test your MVP Concept.mp4

03:14

33 - Landing Page MVP How to Get Insightful User Feedback on the Product You Havent Built Yet.txt

34 - Creating an Explainer Video MVP A StepbyStep Guide.txt

34 - Explainer Video as a Tool to Develop and Test your MVP Concept.mp4

02:08

34 - Video as MVP.txt

35 - Adverting Campaigns as a Tool to Develop and Test your MVP Concept.mp4

03:41

36 - How to quickly and efficiently conduct an AB testing.txt

36 - Marketing AB Tests as a Tool to Develop and Test your MVP Concept.mp4

05:21

36 - What Is AB Testing and How Can It Help Your Business.txt

37 - Crowdfunding Fundraise for product development or production.txt

37 - Crowdfunding as a Tool to Develop and Test your MVP Concept.mp4

03:45

37 - Crowdfunding to test the Minimum Viable Product MVP.txt

37 - How can you use crowdfunding to test your MVP.txt

37 - The Benefits of Crowdfunding Testing.txt

38 - Introduction to Product Prototyping Tools to Develop and Test your MVP Concept.mp4

05:55

39 - Sketches Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

01:42

40 - Wireframes Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

04:12

41 - Mockups Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

02:42

41 - The Power of Mockups and MVPs in Startup Validation.txt

42 - Interactive Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

02:24

43 - Concierge Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

02:10

43 - Concierge Testing A Powerful PrePilot for Your Business Model.txt

43 - What is concierge MVP When is it the right approach.txt

44 - Live Product Product Prototyping Tool to Develop and Test your MVP Concept.mp4

01:46

45 - Fake Doors Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

03:06

45 - Fake Door Testing The Benefits the Risks and How to Build Functional Tests.txt

45 - Fake Door Testing The Complete Guide.txt

45 - How to improve your product using the Fake Door method.txt

45 - The Benefits of Fake Door Testing.txt

46 - Product AB Product Prototyping as a Tool to Develop and Test your MVP Concept.mp4

03:47

8 - User Experience UX Principles

47 - 8.1-Introduction.pdf

47 - UX Principles Introduction.mp4

01:33

48 - 8.2-What-is-a-Great-UX-Design-Introduction.pdf

48 - What is a Great UX Design.mp4

02:54

49 - 8.2.1-What-is-a-Great-UX-Design-USABILITY.pdf

49 - What is a Great UX Design Focus on USABILITY Principles.mp4

06:08

50 - 8.2.2-What-is-a-Great-UX-Design-DELIGHT.pdf

50 - What is a Great UX Design Focus on DELIGHT Principles.mp4

04:14

51 - 8.3-UX-Design-Process-Introduction.pdf

51 - UX Design Process Introduction.mp4

01:41

52 - 8.3.1-UX-Design-Process-Conceptual.pdf

52 - UX Design Process Conceptual Design Principles.mp4

05:46

53 - 8.3.2-UX-Design-Process-Information-Architecture.pdf

53 - UX Design Process Information Architecture Principles.mp4

03:46

54 - 8.3.3-UX-Design-Process-Interaction-Interface.pdf

54 - UX Design Process User Interaction Interface Design Principles.mp4

13:56

55 - 8.3.4-UX-Design-Process-Visual-Design.pdf

55 - UX Design Process Visual Design Principles.mp4

14:09

9 - Introduction to UX Design Laws Principles and Methodologies

56 - 8.4-UX-Design-Principles-Methodologies.pdf

56 - Introduction to UX Design Laws Principles and Methodologies.mp4

04:02

57 - A Neuropsychological Theory of Positive Affect and Its Influence on Cognition.txt

57 - Heuristic Aesthetic Usability Effect.mp4

02:05

57 - The AestheticUsability Effect.txt

57 - The AestheticUsability Effect Why beautifullooking products are preferred over usablebutnotbeautiful ones.txt

57 - The Aesthetic Usability Effect and Prioritizing Appearance vs Functionality.txt

58 - Fittss Law The Importance of Size and Distance in UI Design.txt

58 - Fittss Law and Its Applications in UX.txt

58 - Fitts Law In The Touch Era.txt

58 - Heuristic Fitts Law.mp4

02:29

59 - Designing for motivation with the goalgradient effect.txt

59 - Goal-Gradient-Illusionary-Goal-Progress.pdf

59 - Heuristic Goal Gradient Effect.mp4

02:30

59 - How Uber uses psychology to perfect their customer experience.txt

59 - Moving the Finish Line The Goal Gradient Hypothesis.txt

59 - The importance of percentdone progress indicators for computerhuman interfaces.txt

60 - Design principle Hicks Law quick decision making.txt

60 - Heuristic Hicks Law.mp4

02:40

60 - Hicks Law Making the choice easier for users.txt

60 - The Choice Overload Effect Why simplicity is the key to perfecting your experience.txt

60 - The Psychology Principles Every UIUX Designer Needs to Know.txt

61 - Heuristic Jakobs Law.mp4

02:10

61 - Jakobs Law of Internet User Experience.txt

61 - The Power Law of Learning Consistency vs Innovation in User Interfaces.txt

62 - Design Principles for Reducing Cognitive Load.txt

62 - Heuristic Millers Law.mp4

02:31

62 - The Magical Mystery Four How is Working Memory Capacity Limited and Why.txt

63 - Heuristic Parkinsons Law.mp4

02:50

63 - Parkinsons Law Why Constraints Are The Best Thing You Can Work With.txt

63 - Parkinsons law Calculate the Time Consume of User.txt

63 - This is why you cant finish early.txt

64 - Principle Doherty Threshold.mp4

03:07

64 - The Economic Value of Rapid Response Time.txt

64 - This 70s UX gem still applies today.txt

65 - Complexity Bias Why We Prefer Complicated to Simple.txt

65 - Designing with Occams Razor.txt

65 - How to Use Occams Razor Without Getting Cut.txt

65 - Occams Razor The simplest solution is always the best.txt

65 - Principle Occams Razor.mp4

02:35

66 - Principle Pareto Principle.mp4

02:41

66 - Prioritize Quantitative Data with the Pareto Principle.txt

66 - The 8020 Rule in User Experience.txt

66 - The Pareto Principle and Your User Experience Work.txt

67 - Nobody Wants To Use Your Product.txt

67 - Principle Teslers Law.mp4

03:16

67 - Teslers Law Designing for inevitable complexity.txt

67 - Teslers Law This is why you cannot make UX any simpler.txt

67 - Why Life Cant Be Simpler.txt

68 - Design with Difficult Data.txt

68 - Postels Law Designing for Robustness.txt

68 - Postels Law in UX Design.txt

68 - Principle Postels Law.mp4

03:12

68 - Robustness and least power.txt

69 - Design Principles Visual Perception And The Principles Of Gestalt.txt

69 - Gestalt Law of Common Region.mp4

03:03

69 - Gestalt principles.txt

69 - The Principle of Common Region Containers Create Groupings.txt

70 - Design Principles Visual Perception And The Principles Of Gestalt.txt

70 - Gestalt Law of Proximity.mp4

02:33

70 - Gestalt Principles of DesignProximity.txt

70 - Laws of Proximity Uniform Connectedness and Continuation Gestalt Principles Part 2.txt

70 - Proximity Principle in Visual Design.txt

70 - The Psychology Principles Every UIUX Designer Needs to Know.txt

71 - Gestalt Law of Pragnanz.mp4

02:48

71 - The Laws of FigureGround Pragnanz Closure and Common Fate Gestalt Principles Part 3.txt

71 - The Law of Pragnanz Designing for Simplicity.txt

71 - The Law of Pragnanz in Gestalt Psychology and UX Design.txt

72 - Gestalt Law of Uniform Connectedness.mp4

02:35

72 - Laws of Proximity Uniform Connectedness and Continuation Gestalt Principles Part 2.txt

72 - The Importance of Uniform Connectedness in UX Design.txt

72 - The Power of Uniform Connectedness in Product Design.txt

72 - What Is the Law of Uniform Connectedness.txt

73 - Gestalt Law of Similarity.mp4

02:30

73 - Gestalt Principles of DesignSimilarity.txt

73 - Similarity Principle in Visual Design.txt

73 - The Law of Similarity Gestalt Principles Part 1.txt

74 - Cognitive Bias Peak End Rule.mp4

02:57

74 - How do our memories differ from our experiences The peakend rule explained.txt

74 - The PeakEnd Rule How Impressions Become Memories.txt

74 - What Is the PeakEnd Rule How to Use It Smartly.txt

75 - Cognitive Bias Serial Position Effect.mp4

03:14

75 - Serial Position Effect How to Create Better User Interfaces.txt

75 - The Serial Position Effect Why ABC and XYZ stand out the most among all the alphabets.txt

76 - Cognitive Bias Von Restorff Effect.mp4

02:44

76 - Superior pattern processing is the essence of the evolved human brain.txt

76 - The Von Restorff Effect Your Secret Weapon for Unmissable Design.txt

76 - The Von Restorff Effect in UX design.txt

76 - Working Memory and Attention A Conceptual Analysis and Review.txt

77 - Cognitive Bias Zeigarnik Effect.mp4

03:08

77 - Endowed progress effect Give your users a head start.txt

77 - The Zeigarnik Effect Why it is so hard to leave things incomplete.txt

77 - Zeigarnik Effect Uncompleted tasks stick in your mind more than completed ones.txt

Description

Accelerate Your Path to Market with Proven Lean Methodologies for your MVP (Minimum Viable Product)

What You'll Learn?

Learn the steps to a Lean Product Process
Understand and Determine the Product - Market Fit
Determine Your Target Market and Customers
Identify Underserved Customer Needs
Learn how to develop real value propositions
Techniques to specify your MVP
How to create your MVP Prototype
Learn how to Apply the Principles of Great UX Design
Techniques to Test your MVP with your customers
Ways to Iterate and Pivot to Improve Product-Market Fit
Techniques to Build Your Product Using Agile Development
Learn how to Measure your Key Metrics
Learn how to Use Analytics to Optimize Your Product and Business

Who is this for?

Anyone trying to build a new product or service

Anyone trying to improve their existing product or service

Entrepreneurs

Product managers, designers, and developers

Marketers, analysts, and program managers

CEOs and other executives

Inventors

Anyone who is passionate about building great products

What You Need to Know?

Basic business and technology understanding

Keen interest and a desire to understand the process of creating exceptional products

More details

Description
Embark on a transformative journey to master the art of developing Minimum Viable Products (MVPs) with our comprehensive Udemy course, "Developing Successful Minimum Viable Products: The Lean Product Process". This course is meticulously crafted for entrepreneurs, product managers, developers, and anyone eager to learn the lean product development process. With a focus on practical skills and real-world applications, this course is your pathway to turning innovative ideas into successful products.
What You'll Achieve:
Â· Grasp Lean Startup Methodologies: Dive deep into lean principles to understand how they streamline the product development process, reducing waste and focusing on what truly matters to customers.
Â· Validate Your Ideas Early: Learn to validate your product ideas through effective market research and customer feedback, ensuring you invest time and resources into viable concepts.
Â· Prioritize with Precision: Master the art of feature prioritization to focus your efforts on developing functionalities that offer the most value to your end-users.
Â· Prototype Efficiently: Acquire skills in rapid prototyping to quickly bring your ideas to life, enabling iterative testing and refinement without significant investment.
Â· Incorporate User Feedback: Become adept at gathering and integrating user feedback into your development process, ensuring your MVP evolves in direct response to user needs and preferences.
Â· Scale Your Product Successfully: Understand the critical steps for scaling your product post-MVP phase, preparing for broader market adoption while maintaining lean principles.
Who Should Enroll?
This course is ideal for aspiring entrepreneurs, product managers, developers, and anyone interested in mastering the process of creating lean, impactful products. Whether you're looking to launch your startup or innovate within your organization, this course will equip you with the knowledge and skills needed to succeed.
Enroll Now:
Transform your product ideas into reality with "Developing Successful Minimum Viable Products: The Lean Product Process". Join us on Udemy today and take the first step towards becoming a lean product development expert. Your journey to product success starts here!
Who this course is for:
Anyone trying to build a new product or service
Anyone trying to improve their existing product or service
Entrepreneurs
Product managers, designers, and developers
Marketers, analysts, and program managers
CEOs and other executives
Inventors
Anyone who is passionate about building great products

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Hello, I'm Dr. Antony Michail, the COO and co-founder of easyStudies, a platform co-founded by Sir Stelios Haji-Ioannou, the founder of easyJet. With over 20 years of experience, I also currently serve as the Managing Director and Senior Trainer at Think Growth Consulting. Throughout my career, I've been dedicated to consulting and advising businesses of all sizes on their business and marketing strategies, implementation, and overall company growth.I've navigated companies through various stages, from startup and survival to turnaround and growth. My expertise spans diverse industries, including education, food and beverage, fashion, IT, heating, consumer durables, building products and construction, and environmental services across the UK, South Africa, and Greece.As a consultant and senior marketing director, I've accumulated over 10.000 hours of lecturing and tutoring experience at institutions like StudySmart, University of Central Lancashire (UK), EEDE (Hellenic Management Association), and Anacalypsis Strategy & Marketing Consultants (South Africa). My focus has been on auditing marketing functions, developing and executing both online and offline marketing strategies, providing direction for future growth, new product development, brand storytelling, CRM strategy, media relations, effective budgeting, forecasting, and measurement.My expertise extends to integrated marketing communications, encompassing both offline and online strategies, and designing growth strategies across all business functions. I've authored articles on Marketing Audit and Strategy, recommended study resources for CIM students, and two books on GDPR and Digital Marketing Strategies for the Hotel industry.My academic journey includes a Bachelor of Science (BSc) degree in Economics from the National & Kapodistrian University of Athens, a Master of Arts (MA) degree in International Business from the University of Central Lancashire, a Postgraduate Diploma in Strategic Marketing from the Chartered Institute of Marketing (CIM), and a Doctor of Philosophy (PhD) in Business Competitive Strategies from the University of Central Lancashire. I'm excited to share my knowledge and experience with you on this learning platform.

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