Fashion Marketing and Branding

The Boston Globe refers to Jay Calderin as “a budding designer's best friend.” He is the author of The Fashion Design Reference & Specification Book (formerly Form, Fit, Fashion), which the LA Times called, "a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets." It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.  Calderin founded and has served as the Executive Director of Boston Fashion Week since 1995. In 2012 he was appointed Creative Director of the first Chengdu Fashion Week in China. His work as a fashion designer has graced the pages of Vogue and Elle magazines. He held the office of Regional Director of the Fashion Group International of Boston from 2009­2010, and has continued to serve on its board of directors.  Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design, Boston. In addition to artist demonstrations and teaching studio art classes at the Museum of Fine Arts, Boston he also facilitates a program called Fashion Tales at several branches of the Boston Public Library. Jay was honored by Youth Design as Mentor of the Year 2014.  His pursuits as a professional coach and motivational speaker have afforded him opportunities to share and explore his ideas about the fashion industry at the Museum of Fine Arts, Boston, Peabody Essex Museum, Isabella Stewart Gardner Museum, and leading educational institutions that include Harvard University, Massachusetts Institute of Technology, Wellesley College, Tufts University, Lesley University, and Babson College.