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Facebook Ads and Instagram Ads: Create and Scale Successful Campaigns

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Maggie Stara

2:43:32

33 View
  • 493319-01 - Welcome!.mp4
    02:06
  • 493319-02 - Setting Expectations.mp4
    04:35
  • 493319-03 - Set Up Your Foundation.mp4
    04:06
  • 493319-04 - Plan Your Strategy.mp4
    04:31
  • 493319-05 - Connect With Engagement.mp4
    13:32
  • 493319-06 - Connect With Video.mp4
    06:58
  • 493319-07 - Commit.mp4
    14:26
  • 493319-08 - Close.mp4
    19:22
  • 493319-09 - Live Examples.mp4
    05:37
  • 493319-10 - Nail Down Your Audience.mp4
    13:32
  • 493319-11 - Optimise Copy & Creative.mp4
    11:18
  • 493319-12 - Customise Assets by Placement.mp4
    06:04
  • 493319-14 - Analyse and Optimise.mp4
    18:32
  • 493319-15 - Record and Report.mp4
    08:05
  • 493319-16 - Consider Pixel Seasoning.mp4
    07:51
  • 493319-17 - Look Out for Ad Fatigue.mp4
    04:04
  • 493319-18 - When is it Time to Scale.mp4
    05:38
  • 493319-19 - Facebook and Wider Business Goals.mp4
    11:59
  • 493319-20 - Thank You!.mp4
    01:16
  • Description


    The most successful Facebook Ads strategies are often based around just one true measure of success: human connection. And with this in mind, we’ll be looking at how you can use Facebook Ads and Instagram Ads to develop better relationships with your audience, and getting them to engage with your content so that once you ask them to buy from you - they’ll be ready to say “HECK YES!”

    With tips from this class, you will be able to confidently find areas for improvement in your existing marketing strategy. These tips can help you reduce your cost per lead, increase your sales conversion rates, reduce refunds and so much more! 

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    In this class, I have included all of my most valuable tips, tricks and tools in the world of Facebook Ads and by the end you will know how to:

    • Work backwards from your ultimate business and sales goals.
    • Analyse and select your best performing content to use in paid ads to connect with potential target markets.
    • Make adjustments to strategy through split testing - based on analysis of best performing ad creative and copy, different audiences, and placements.
    • Set up custom reporting of the correct key metrics to monitor in order to ensure your campaigns are performing well and when to make adjustments.
    • Understand how and when to scale the success of your ads
    • Integrate your Facebook Ads strategy into wider company marketing efforts with platforms like Google, LinkedIn etc.

    ...and much much more! 

    I’ll be taking you through the whole process step by step so that by the end of the class - you’ll walk away feeling confident and ready to nail it with your next Facebook Ad campaign!

    This class is perfect for you if you have a good basic knowledge of the Facebook Ads Manager. Maybe you’ve run a few campaigns in the past and they haven’t performed as well as you’d hoped. Or maybe you’ve learned the basics but you’re not feeling super confident yet in creating powerful, successful ad sequences yet. Or maybe you’re absolutely killing it with your existing Facebook and Instagram Ads but want to learn a bit more!

    No matter what your situation is - there’s a place for you in this class. 

    And remember that my support is always just one message away...  so feel free to jump on into the ‘Discussions’ tab and ask me anything or just let me know what’s on your mind, and make sure to download your handy Class Guide before you begin.

    Thanks for being here and I can’t wait to see you in class!

    What You'll Learn?


      • Marketing
      • Business
      • Digital Strategy
      • Digital Marketing
      • Online Marketing
      • Social Media Marketing
      • Instagram Marketing

    More details


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    Maggie Stara
    Maggie Stara
    Instructor's Courses
    Hey you, I’m Maggie. I'm a digital marketer and your creative instructor.Back in 2016 I was first introduced to the world of social media marketing. I was SO excited about the possibility of working online and being my own boss but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So after learning the ropes the hard way and becoming a successful freelancer, I set out to help make things easier for creative overachievers like myself.So, I went ahead and created everything with you in mind.My courses are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And my hope is to take away some of the overwhelm for you and make you feel like you're not alone in this.As a location-independent freelancer, I have traveled all over while working from my laptop. My online skills have led to working with an exciting range of talented people, from sole traders to multi-million dollar businesses.And now, my ultimate goal is to continuously keep improving as an instructor, empowering you to be excited about your future in the digital world having learned valuable new skills within this exciting world of online marketing :)I can't wait to see you in my courses, happy learning everyone!
    Skillshare is an online learning community based in the United States for people who want to learn from educational videos. The courses, which are not accredited, are only available through paid subscription.
    • language english
    • Training sessions 19
    • duration 2:43:32
    • English subtitles has
    • Release Date 2024/01/06