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Entrepreneurship Fundamentals refer to the core principles, skills and knowledge that are required for starting and managing a successful business venture. These include: 1. Ideation: Generating business ideas and identifying opportunities in the market. 2. Market Research: Understanding the target market, competitors and customer needs. 3. Business Planning: Creating a roadmap for the business, including financial projections and a marketing plan. 4. Networking: Building relationships with potential customers, partners, and investors. 5. Financing: Securing funds and managing cash flow to sustain the business. 6. Sales & Marketing: Developing a marketing strategy and executing effective sales tactics. 7. Leadership: Building and leading a team, and fostering a positive company culture. 8. Adaptability: Being flexible and willing to pivot the business strategy when necessary. 9. Resilience: Overcoming challenges and maintaining motivation through difficult times.