Emerging Economies: Anthropology and Strategy

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Lyle Brice Prim

1:08:30

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1 - Introduction

1 - Introduction.mp4

01:31

2 - Part One Introduction to Emerging Markets and the Importance of Anthropology

2 - Entering-Emerging-Economies-Part-One.pdf

2 - Part One Lecture One.mp4

15:49

3 - Case Study One The Plug and Use Fuse Plug

3 - Case Study.mp4

11:53

4 - Part Three

4 - Entering-Emerging-Economies-Part-Three.pdf

4 - Part Three Introduction to Anthropology.mp4

16:34

5 - Case Study Two

5 - McDonalds Case Study.mp4

08:54

6 - Part Five Final Remarks

6 - Entering-Emerging-Economies-Part-Five.pdf

6 - Final Remarks and Discussion.mp4

13:49

Description

Understanding the importance of culture and identity when developing a strategy in an emerging economy

What You'll Learn?

What are emerging economies and why are they important.
Why are more businesses moving to emerging economies and why they succeed or fail.
How and why culture plays a significant role in emerging economies.
Why and how to utilise culture to develop a product or business
The importance of traditional norms and the value they add in place and time
Adaptability and what it means in emerging economies

Who is this for?

Business students and consultants

Strategists and consultants

Entrepreneurs and business owners

Product developers

Product designers

Service professionals

Operations and strategy personnel

What You Need to Know?

No requirements. Just be open minded.

More details

Description
Emerging economies have become one of the most important areas for businesses and manufacturers over the last decade. This trend has occurred due to an increase in the production of goods and services that cater towards emerging economies and the rise of these countries and regions. However, while emerging economies continue to dominate the market, very few businesses and entrepreneurs know how to navigate the environment and understand what customers require and what it takes to be successful. This course explores these factors by including culture and traditional norms to provide a greater understanding of the challenges faced by businesses and entrepreneurs and how to over come these challenges in emerging economies.

The first part of the series introduces your to emerging economies and their importance and accompanies the lecture with a case study illustrating the possible failures that can occur. The second part of the series discusses anthropology and culture and how they aid product development and the improvement of goods and services. This section is accompanied by a case study to illustrate how a multinational become a successful business in numerous emerging economies over the last 3 decades.

These topics are later concluded, emphasising the important points and facts that you need to remember when establishing a business or product in an emerging economy.
Who this course is for:
Business students and consultants
Strategists and consultants
Entrepreneurs and business owners
Product developers
Product designers
Service professionals
Operations and strategy personnel

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Over the last 15 years my education has focused specifically on the development of strategies in both private and public sectors. My most recent education includes an MBA specialising in Innovation and Entrepreneurship and a Master of Science in the field of Development (Urban) Planning from the University of Cape Town and University of the Witwatersrand and respectively. This educational history includes everything from Infrastructure, gender mainstreaming, transport, housing, economic development and digital development and the potential impact it has on regional development. In many ways my education has broadened my view of social structures and the relationship between business, governments, and citizens, expanding my knowledge of the numerous possibilities and opportunities for infrastructure development. These opportunities relate to climate resilience and development, public transport, housing, cities innovation management and economic growth.More importantly, my education has provided me with a keen understanding on the different economies around the world and the way in which they develop their infrastructure and systems to reach their development goals. These goals include the use of sustainable energy, entrepreneurship, public transport development, housing and climate resilience tools and techniques to combat climate change.This allows me to provide comprehensive courses that assist you not only in your job but in your personal life when making decisions.

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