Email Marketing: Strategy and Optimization

An accomplished and creative content strategist, Virginia has a proven ability to quickly understand the business message. She has worked for small businesses, startups, and marketing agencies (B2B, B2C, and really people2people). She successfully fosters and nurtures positive relationships and enjoys collaborating with teams or working alone to identify a strategy that delivers results based on the client's goals. Whether it is to develop how-to tutorials, or blog posts, or newsletters to drive brand awareness or execute a lead nurturing campaign, Virginia can handle it from start to finish. * Content and community building - Virginia believes that content and community go hand in hand, and she has built strong social media campaigns from the ground up, managed a growing community, and served as the spokesperson for brands. * Genuine passion for writing - Virginia strives to create content that intrigues, inspires and engages the audience first. She knows how to dive into an industry and learn what works with a particular audience. * Aligning content across the buying path - if you work with Virginia, you know that the content you need will go out on schedule and be right. She keeps the landing pages of your website fresh and updated, publishes the newsletters and blogs on time and keeps up with an integrated strategy to ensure visitors convert to happy customers. Virginia's specialties include writing, blogging, copywriting, editorial calendar development, and marketing outreach through newsletters and press releases. Virginia also understands the power of a well-planned video. Videos come with built-in SEO boosters and work well to get the message across to a mobile and free-roaming consumer market. If a picture is worth a thousand words, a video could be worth millions and cover far greater ground for your brand.