Email Marketing Foundations

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Megan Adams

1:06:08

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01 - Introduction

01 - Why every business needs an email marketing strategy.mp4

00:47

02 - What to know before getting started.mp4

03:57

02 - 1. Foundations of Email Marketing

01 - Anatomy of a successful email.mp4

09:14

02 - How to craft winning email campaigns.mp4

06:57

03 - Building and growing an email list.mp4

08:10

03 - 2. Strategies for Effective Email Campaigns

01 - Planning and scheduling email campaigns.mp4

07:11

02 - Must use marketing automations.mp4

06:53

03 - Best tools for email marketing, including AI.mp4

04:58

04 - 3. Measuring Email Marketing Success

01 - Key metrics for long-term success.mp4

08:49

02 - Developing a long-term email marketing strategy.mp4

06:59

05 - Conclusion

01 - Leveraging the best resources for email marketing.mp4

02:13

Description

Email marketing campaigns are vital for modern digital strategies. But to get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email initiatives.

Learn strategic list-building to curate high-value segments aligned with your goals. Design on-brand templates and themes reflecting your style. Craft compelling content and customize calls-to-action tailored to different audiences. Understand key metrics so you can continually optimize relevancy and lifetime engagement. Megan also includes detailed information and sample prompts for leveraging AI to generate email marketing ideas. Supercharge engagement today!

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Email Marketing

Megan Adams

Instructor's Courses

Megan Adams is a highly sought after digital marketing consultant with over 15-years experience working with Fortune 500's, tech start-ups, entrepreneurs, and small business owners. She is an instructor on LinkedIn Learning and has instructed over 500k course learners. __________ Say Hi on Social: Facebook Group: https://www.facebook.com/groups/megsmarketingcollective Instagram: https://www.instagram.com/socialmegadams Website: https://www.meganadamsconsulting.com & https://adamsdigital.podia.com __________ Stay Connected: Sign-up for my newsletter: https://bit.ly/social4everyonenewsletter Watch my LinkedIn Learning courses: https://www.linkedin.com/learning/instructors/megan-adams?u=2125562 ** When connecting on LinkedIn, please include a brief message to introduce yourself.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.