Elevate Your Business Branding with Generative AI

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Dustin York and Madecraft

39:40

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01 - Introduction

01 - Elevate your brand with generative AI.mp4

01:57

02 - 1. Generative AI and Business Branding Fundamentals

01 - How AI benefits business.mp4

03:35

02 - Building an effective brand.mp4

03:24

03 - 2. AI Strategies to Boost Your Brand

01 - Create compelling content.mp4

03:23

02 - Tell your story with imagery.mp4

03:23

03 - Streamline your written communication.mp4

04:12

04 - Personalize your customer service.mp4

03:20

05 - Optimize your knowledge management.mp4

03:27

06 - Tailor AI prompts to your brand.mp4

04:11

04 - 3. Set AI Boundaries for Your Brand

01 - Evaluate ethical concerns.mp4

03:30

02 - Maintain perspective.mp4

03:20

05 - Conclusion

01 - Now, lets take action.mp4

01:58

Description

Generative AI can help you create a unique and impactful brand identity through personalized customer service, seamless content development strategies, optimized knowledge management systems, and more. In this course, associate professor of communication, trainer, and speaker Dustin York guides you through effective ways to leverage generative AI in building your brand. After reviewing some fundamentals on generative AI and business branding, dive into AI strategies that can boost your brand, such as creating compelling content, telling your story with imaging, and streamlining your written communication. Learn how to personalize your customer service, optimize your knowledge management, and tailor AI prompts to your brand. Plus, find out how to set AI boundaries for your brand.

This course was created by Madecraft. We are pleased to host this training in our library.

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Artificial Intelligence

Dustin York and Madecraft

Instructor's Courses

I absolutely crave innovation. What grinds my gears is hearing "Well, this is how we've always done it." Simply meeting the status quo is boring. I am a strategic branding ninja in the Integrated Marketing and Communication realm with the agency, corporate, and political experience. With an unquenchable enthusiasm for life and teaching - curiosity and experience are what keeps me charged and successful. My specific fields of interest include corporate and personal branding, nonverbal communication, social media/digital marketing, professional development, and innovation. Beyond my primary passion in teaching in the undergraduate and graduate programs, I am a subject matter expert for CNN, Forbes, Entrepreneur, and a contributor for Harvard Business Review. I consult for businesses and organizations when available. I've earned the 2016 St. Louis Business Journal’s 30 Under 30 Award, Maryville University’s 2016 President’s Award for Innovation, 2017 Anna Moudy Excellence in Teaching Award, 2017 Apple Distinguished Education, and 2022 American Marketing Association 4 Under 40 Award. Google Scholar: https://scholar.google.com/citations?hl=en&user=X9l8Xh0AAAAJ

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.