Elevate Your Adobe Analytics Skills for Better Decision-Making
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Eric Matisoff
2:34:04
83 View
01 - Advancing your analyses in Adobe Analytics.mp4
00:41
02 - What you should already know about Adobe Analytics.mp4
01:08
03 - Accessing your Adobe Analytics demo data.mp4
02:09
01 - Exploring core traffic metrics.mp4
04:02
02 - Defining Occurrences and Instances.mp4
05:14
03 - Bounces, single-page visits, and single access.mp4
07:44
04 - Navigating the standard commerce metrics.mp4
06:08
05 - Finding and understanding the time spent metrics.mp4
03:55
06 - Considering the value of time spent and their formats.mp4
03:55
07 - Identifying custom metrics that are unique to your company.mp4
02:48
01 - Utilizing core traffic dimensions.mp4
04:53
02 - Applying marketing channel dimensions.mp4
04:15
03 - Assessing how marketing channel data is captured.mp4
03:35
04 - Focusing on visitor retention.mp4
06:00
05 - Assess visitors better based on geography and technology.mp4
04:38
06 - Using the automatically captured activity map data.mp4
05:30
07 - Using custom dimensions at your company.mp4
07:12
08 - Grasping None and Unspecified and using it to your advantage.mp4
04:00
01 - Building quick segments.mp4
04:42
02 - Building segments from scratch.mp4
06:17
03 - Adding additional containers to a segment.mp4
05:09
04 - Applying segment container options.mp4
02:48
05 - Excluding and sequencing segment containers.mp4
06:35
01 - Building calculated metrics from scratch.mp4
05:01
02 - Adding segments and containers to a calculated metric.mp4
04:57
03 - Advancing your calculated metrics with key functions.mp4
12:36
01 - Using the table builder for faster, more complex tables.mp4
05:58
02 - Distributing your data with histograms.mp4
07:47
03 - Summarizing with combos and key metric summaries charts.mp4
07:47
04 - Overlapping segments in a Venn diagram.mp4
03:34
01 - Further hone your skills with Adobe Analytics.mp4
03:06
Description
In this course, Adobe evangelist Eric Matisoff delivers a detailed dive into more advanced skills in leveraging the Adobe Analytics platform. See how to best use key tools and features, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Learn about the metrics that matter, how to find and apply dimensions, build segments, create complex calculated metrics, and improve your visualization skills. Join Eric to see how Adobe Analytics provides so much more value than just the basics, and grow your Adobe Analytics skills.
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Eric Matisoff
Instructor's CoursesAs the Evangelist for Data Science and Analytics at Adobe, Eric works with the best analytics products in the world and the best Adobe Analytics customers as well. My role at Adobe as an evangelist is to work with the analytics enthusiast. I’m here to help you better understand Adobe’s vision when it comes to data and analytics, to clear up any confusion that you may have about the Adobe Marketing Cloud, and finally, to help spark and lead conversation about where our awesome industry is heading.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 31
- duration 2:34:04
- English subtitles has
- Release Date 2023/10/02
