Ecommerce Fundamentals

Focused View

Patrick Rauland

1:47:42

150 View

01 - Introduction

01 - Start your online store.mp4

00:40

02 - 1. Choose a Business Model

01 - How to choose an ecommerce model.mp4

02:22

02 - Dropshipping.mp4

05:24

03 - Reselling.mp4

05:36

04 - White labeling and private labeling.mp4

03:09

05 - Manufacturing.mp4

04:13

06 - Digital.mp4

03:47

07 - Handcraft products.mp4

03:46

08 - Business model examples.mp4

04:58

09 - Vertical.mp4

02:50

03 - 2. Industry and Persona Research

01 - Choose an industry.mp4

02:47

02 - Create a persona.mp4

03:31

03 - Uncover pain points.mp4

02:37

04 - 3. Product Selection

01 - Come up with a lot of ideas.mp4

02:58

02 - When you should protect your ideas.mp4

04:31

03 - Product development is critical.mp4

03:49

04 - Validate your product idea.mp4

02:41

05 - Calculate product profitability.mp4

05:05

06 - Expand and retire product lines.mp4

02:00

05 - 4. Establish Your Business

01 - Register your business.mp4

01:58

02 - Register for permits and sales tax.mp4

02:48

03 - Create your brand.mp4

02:58

06 - 5. Sell Your Product

01 - Create your own store.mp4

02:45

02 - Sell on marketplaces.mp4

03:27

07 - 6. Attract Customers

01 - Create and optimize content.mp4

03:02

02 - Social, display, and shop ads.mp4

04:04

03 - Collect and promote social proof.mp4

02:29

04 - Participate in industry events.mp4

03:10

05 - Competitive research.mp4

02:41

08 - 7. Post Sale

01 - Understand fulfillment.mp4

03:16

02 - Manage cashflow.mp4

03:01

03 - Small consistent steps.mp4

01:46

04 - Prevent counterfeit products.mp4

02:54

09 - Conclusion

01 - Next steps.mp4

00:39

Description

Got an idea for a product that you'd like to sell online? In this course, instructor Patrick Rauland dives into transforming your idea into a full-fledged online store. Patrick details several ecommerce business models and how to choose the business model that's right for you. He explains how to select a target industry or niche for your business, define the type of customer you're targeting, and select and validate your product idea. Next, Patrick delves into the practicalities of getting your product on the market. He shares how to expand and retire product lines, register for permits, develop your brand, and sell your product in your own online store or in marketplaces. Patrick gives you tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in. He finishes up with useful advice on prioritizing tasks and taking small and consistent steps forward.

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E-Commerce

Patrick Rauland

Instructor's Courses

I've built a lot of things and only some of them had actual customers. I now focus on building things that people will buy. I do everything I can to achieve product market fit. That means talking to users, analyzing data, and then using that data to create the ideal product with a matching marketing message.

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