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Drive Innovation & Change with a Business Use Case

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LIFTu | liftu.org,Paul Bernstein

1:02:45

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  • 1 - What is Value Orchestration.mp4
    03:38
  • 2 - First lets get on the same page.mp4
    00:45
  • 3 - Who is your customer.mp4
    03:12
  • 4 - What is Customer Success.mp4
    02:33
  • 5 - Value Orchestration.mp4
    02:25
  • 6 - Social Organic Adoption.mp4
    01:27
  • 7 - What is a BUC.mp4
    01:11
  • 8 - The Business Use Case Plan aka the Customer Success Plan.mp4
    04:34
  • 9 - BAR Recap.mp4
    03:06
  • 10 - Who uses BARs and BUCs.mp4
    03:23
  • 11 - The Value of the BAR.mp4
    01:29
  • 12 - Create the Plan.mp4
    01:07
  • 13 - 5.2-BUC-Course-BAR-Exercise.pdf
  • 13 - Define the Business Outcome.mp4
    03:13
  • 14 - 5.3-BUC-Course-SMART-Exercise.pdf
  • 14 - Measure Twice Cut Once.mp4
    03:20
  • 15 - 5.4-BUC-Template-Exercise.pdf
  • 15 - Whats in it for them.mp4
    03:49
  • 16 - Bringing it all together.mp4
    03:00
  • 17 - Backstage Frontstage.mp4
    01:18
  • 18 - Planning the Show.mp4
    05:34
  • 19 - Rehearsals.mp4
    00:49
  • 20 - The curtain rises.mp4
    02:23
  • 21 - The reviews.mp4
    01:38
  • 22 - Do not despise small beginnings.mp4
    01:12
  • 23 - Make it bigger.mp4
    02:00
  • 24 - Help it grow.mp4
    03:24
  • 25 - Taking Action.mp4
    02:15
  • Description


    Driving change in organizations through Value Orchestration, Business Adoption Roadmaps and Business Use Cases

    What You'll Learn?


    • Understand the basic components of Value Orchestration within your organization
    • Learn the steps to create and implement a Business Use Case plan
    • How to integrate a Business Use Case into a Business Adoption Roadmap
    • Collaborate with decision makers in your organization to execute BUCs

    Who is this for?


  • Employees who are looking to implement change in their organization through careful planning and strategic execution.
  • Strategic leaders who want to drive change by the value your organization is trying to provide
  • More details


    Description

    LIFT has been orchestrating value for hundreds of organizations over the past several years.  During that time we’ve learned that the most important element in realizing business value is connecting the dots between the planning of business outcomes and the people, processes and tools needed to get there. 

    A Value Orchestrator can be found in many different roles in an organization. They may be a Customer Success or Sales professional working for a software company, whose job it is to get their customers to buy and use more of their software.  They may be a Change Management consultant looking to help a client with business transformation.  They may be a University Department Head looking to adopt a new way of teaching or learning.  They may be in a centralized department of an organization that uses many tools to drive change for several other employees and departments.

    The common thread here is that the Value Orchestrator brings people together, bridging silos, and driving an intentional EXPERIENCE that is designed to motivate people to achieve the identified measurable outcomes.  We call this motion Social Organic Adoption.

    If you think you might be at the center of an environment where this may be needed.... if you want to LEAD the change that is driven by the VALUE that your organization is seeking to provide, rather than just being a part of it, then this course is designed for you.

    In this course, you’ll learn about Value Orchestration, its components, how it is measured and who should be executing it.  We’ll dive deep into the core component of Value Orchestration, the Business Use Case, which we also call a BUC, for short!  A BUC™ is not just an acronym for Business Use Case, but it is also a reference to the financial impact of the VALUE that the right use cases can have on your organization.  This is a reminder for why you’re doing this in the first place.  When you successfully design and implement a BUC, you can MAKE a BUC for your organization!

    Business Use Cases and Value Orchestration are among the primary building blocks of LIFT’s Social Organic Adoption™ Program, and one of the key components in any Customer Success process.  This course closely complements our other courses on Social Organic Adoption, and references other concepts you may learn from them.  We strongly recommend taking the “Business Adoption Roadmap” course, either before or after you take this course, as these processes reference each other and work hand in hand.  We also recommend you check out our courses in LIFT’s “Customer Success Foundations” series, to get a deeper dive on the tools introduced here.

    Value Orchestration, like all of our tools, are repeatable, predictable and scalable, and designed to drive real results in your organization.


    Who this course is for:

    • Employees who are looking to implement change in their organization through careful planning and strategic execution.
    • Strategic leaders who want to drive change by the value your organization is trying to provide

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    LIFTu | liftu.org
    LIFTu | liftu.org
    Instructor's Courses
    LIFTu is a collective of experts dedicated to helping businesses earn customers for life. Our instructors have extensive experience in customer success and are passionate about helping companies grow and thrive. With a focus on research in action, social organic adoption, and teaching customer success, our instructors are equipped to provide valuable insights and practical strategies for building long-lasting customer relationships.Our instructors deeply understand the latest trends and best practices in customer success, and they use this knowledge to develop engaging and informative courses. Each instructor is a thought leader in their field, and they bring a wealth of real-world experience to the classroom. Whether you are a small business owner, a marketer, or a customer success manager, our instructors will provide the tools and strategies you need to drive growth and build loyal customers.At LIFTu, the key to customer success is understanding your customer's needs and delivering value at every stage of the customer journey. Our instructors are experts in this approach and will teach you how to implement effective customer success strategies in your business. From understanding customer behavior and creating targeted marketing campaigns to building and maintaining long-lasting customer relationships, our instructors will guide you through every step.Whether you are just starting out or looking to take your customer success efforts to the next level, LIFTu is the perfect place to learn from the best. Our instructors are dedicated to helping you succeed, and they will provide you with the knowledge, skills, and support you need to build a thriving business. With LIFTu, you will be well on your way to earning customers for life.
    Paul Bernstein
    Paul Bernstein
    Instructor's Courses
    Paul Bernstein is CEO and co-founder of LIFTinnovate, and is responsible for LIFT’s revenue growth strategy, customer relationships and brand representation.  Paul has over three decades of leadership, sales, customer success, and consulting experience in large corporations.  Paul holds a Bachelor’s Degree in Communications from the University of New York-Buffalo, and industry relevant certifications including Healthcare Informatics from Vanderbilt University, Customer Success Management from Cisco and Gainsight, and many more.  He helped LIFT climb to the top 15% of the Inc 5000 list of fastest growing companies two years in a row.When he’s not creating value for customers, Paul loves wine tasting, spending time with his family, attending concerts, and hiking. Originally from New York, Paul now lives with his family in Southern California…where it’s always sunny.
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 25
    • duration 1:02:45
    • Release Date 2023/06/08