"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability." -- Jakob Nielsen, PhD, Principal, Nielsen Norman Group
"Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. Ill make it easy for you: Read this one. There are less than a dozen books on the Really Great UX Books shelf in my office, and this has been one of them since the first edition came out. Regardless of whether youre a quantitative person or a qualitative person, everyone whos involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this." -- Steve Krug, author of "Dont Make Me Think" and "Rocket Surgery Made Easy"
From the Back Cover
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience, Third Edition provides the quantitative analysis training that students and professionals need. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into two new ones: Eye-Tracking, and Measuring Emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
About the Author
William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies, published by Elsevier/Morgan Kauffman.
Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the companys User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelitys usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.
