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Functional Aesthetics for Data Visualization

Functional Aesthetics for Data Visualization

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Functional Aesthetics for Data Visualization

Functional Aesthetics for Data Visualization

Category

Data Visualization

Data Mining

Author

Bridget Cogley

Vidya Setlur

Publication

Wiley

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What happens when a researcher and a practitioner spend hours crammed in a Fiat discussing data visualization? Beyond creating beautiful charts, they found greater richness in the craft as an integrated whole.

Drawing from their unconventional backgrounds, these two women take readers through a journey around perception, semantics, and intent as the triad that influences visualization. This visually engaging book blends ideas from theory, academia, and practice to craft beautiful, yet meaningful visualizations and dashboards.

How do you take your visualization skills to the next level? The book is perfect for analysts, research and data scientists, journalists, and business professionals. Functional Aesthetics for Data Visualization is also an indispensable resource for just about anyone curious about seeing and understanding data. Think of it as a coffee book for the data geek in you.

https://www.functionalaestheticsbook.com

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ISBN-10

1119810086

ISBN-13

978-1119810087

Publisher

Wiley

Price

37

File Type

PDF

Page No.

336

Bridget Cogley

Interpreter turned analyst, Bridget Cogley brings an interdisciplinary approach to data analytics. A ...

Vidya Setlur

Vidya is the director of Tableau Research. She leads an interdisciplinary team of research scientist ...

Review

"Straight away, you can tell this is a labour of love the enthusiasm and validity with which the authors describe elements from the three elements of theory, academia and practice really shine through. With backgrounds covering all three of these areas, it makes for a complete publication, full of examples not just from practical situations as a practitioner, but from theory focusing in particular on theory of presentation, psychology, conversation and cognition. All things which influence creation of functional and aesthetic dashboards, most of which, like me, you probably hadn't considered in requisite depth until now..."
Neil Richards, four time Tableau Visionary and Director of Editorial for Viz For Social Good

From the Back Cover

This is not another book about charts

What happens when a researcher and a practitioner spend hours crammed in a Fiat discussing data visualization? Beyond creating beautiful charts, they found greater richness in the craft as an integrated whole.

Drawing from their unconventional backgrounds, these two women take readers through a journey around perception, semantics, and intent as the triad that influences visualization. This visually engaging book blends ideas from theory, academia, and practice to craft beautiful, yet meaningful visualizations and dashboards.

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