Design Management: Create, Develop, and Lead Effective Design Teams

In Design Management - How to Create, Develop, and Lead Effective Design Teams, Andrea leads us through a comprehensive and detailed range of the issues encountered by any design leader, coupling those challenges with proven strategies and best practices for tackling them. Taken together, hes given us a set of frameworks, teachings, and ideas that are a valuable and welcome resource for any creative leader working to build a more thoughtfully designed world. (Bob Baxley, Senior Vice President of Design, Thoughtspot, Former Head of Design at Pinterest and Director of Design at Apple and Yahoo) 

In times of rapidly changing realities, complexities increase, and design managers will be critical to the success of their design teams, who are expected to drive value and progress. Design Management: How to Create, Develop, and Lead Effective Design Teams, will share insights and frameworks to shape the appropriate capabilities, behavior, and mindset to blend design management and leadership into a symbiotic role that is both inspirational while delivering design excellence. A must-read for designers with an ambition to advance their careers. (Eric Quint, Author of Design Leadership Ignited, Former Chief Brand and Design Officer at 3M) 

Design Management - How to Create, Develop, and Lead Effective Design Teams is full of tangible and actionable advice for design leaders wanting to steer their teams toward success. Andreas thinking will be shaping design teams for years to come. (Grace Francis, Global Chief Creative and Design Officer, WONGDOODY, Former Chief Experience Officer at Karmarama and Droga5) 

Design Management: How to Create, Develop, and Lead Effective Design Teams provides academic theories and practical recommendations for design leaders, and the readers can get both the Why and the How. It can benefit both people whod like to get into design management and mature design managers with excellent guidance to establish and elevate their leadership in the real world. (Joann Wu, Head of Design, Uber, Former Head of Design at LinkedIn) 

Whether you are any kind of design practitioner or are currently at any stage of design career development, Design Management: How to Create, Develop, and Lead Effective Design Teams covers in detail how to develop the psychological qualities and practical experience of being a good design manager. It is an indispensable guidebook for future design leaders who are willing to forge strong leadership. (Shane Lee, General Manager, Design Innovation Center of TCL Technology Group, Former Head of Design at Samsung and Design Director at Google and Motorola) 

In todays working environment, managing like a leader by combining managerial and leadership abilities is essential to unlocking high levels of team performance. Design Management: How to Create, Develop, and Lead Effective Design Teams accurately discusses the neuroscientific, psychological, and social aspects of those two disciplines within a creative environment and offers tools, frameworks, and practical examples to develop these competencies following a systematic program. I wish I had it the moment I started developing my career into a managerial role; its an essential read for design leaders at any level. (Silke Bochat, Head of Design, Colgate, Former Head of Design at PepsiCo) 

A must-read for the aspiring or existing manager. Andreas book, Design Management - How to Create, Develop, and Lead Effective Design Teams, breaks down foundational concepts and skills necessary to manage like a leader, and provides helpful tips and tactics for transitioning to and performing effectively in a design management role. (Willy Lai, Chief Design Officer, Haggleland, Former VP of Design at Macys and Director of UX at Apple and Samsung)

Designers are more in-demand than ever, and companies worldwide are creating new leadership roles to manage them. With only a few select institutions teaching effective design management practices, self-taught designers are on the rise, and resources are needed to guide them. Design Management is here to hone your capacity to manage like a leader and magnify your teams potential, demonstrating how to combine managerial and leadership competencies leveraging neuroscience, psychology, and sociology notions.

This book will help eager designers learn the behavioral abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature is insufficient, predominately informative, not based on research, and not actionable. Design Management fills that gap by illuminating the skills you need to lead your team to success.

Come away from Design Management with confidence about how to manage like a leader leveraging different leadership mindsets to nurture creative collaboration and optimize the design operations. Whether you are a designer preparing for the first leadership role or an already established design manager intentioned to expand attitudinal and behavioral competencies, this book belongs on your shelf. Design Management is here to assist you in the long haul.