ColorWise: A Data Storyteller's Guide to the Intentional Use of Color

Author

Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicatorscoloris the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics.

Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding.

You\'ll explore:

The role that color theory plays in data visualization and storytelling
Various color techniques you can use to improve data visualizations
How colors affect your audience\'s understanding of data visualizations
How to use color intentionally to help guide your audience
Tips for using colors that people with color vision deficiency can interpret
How to apply the book\'s guidelines for use in your own projects

Download pdf

ISBN-10

1492097845

ISBN-13

978-1492097846

Publisher

OReilly Media

Price

File Type

PDF

Page No.

165

Kate Strachnyi

Kate Strachnyi is the Founder of DATAcated, providing brand amplification for companies focused on a ...

Review

"Everyday, in businesses all around the world, I see the unintentional mis-use of color, leading to poorer insights from data. The correct use of color can really propel data storytelling and dashboard design to new heights. Kate Strachnyi has done an amazing job pulling together everything you will ever need to know about the use of color for effective data visualisation."
- Bernard Marr, bestselling author of Data Strategy

"Color is one of the most important tools in your visual storytelling toolbox. Kate explores all the essential aspects of color and provides a comprehensive guide for how aspiring and experienced data storytellers can use it more effectively."
- Brent Dykes, Author, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals, Chief Data Storyteller, AnalyticsHero, LLC

"Color is one of those things we often take for granted, especially when it comes to data. Colorwise opened my mind to the ways color can be used to greatly improve the storytelling impact of data visualizations."
- Joe Reis, Author of Fundamentals of Data Engineering, data engineer, recovering data scientist

"This book is a fun deep-dive into color theory and how the use of color can bring your data visualization to a whole new level. I love all the included graphics and examples included in this book; it makes the learning fun and easy. I'd recommend this book to ANY data professional focusing on conveying convincing stories through data visualization. If you want your visualizations to really "pop" and stand out to your audience, the use of color (and this book), are for you."
- Avery Smith, Founder of Data Career Jumpstart

"Kate is an expert at shining a light on Data Storytelling. She is able to both paint a vivid vision and bring light to shady details. Color is a powerful tool in Data Storytelling. But only you use it wisely. This book will teach you how!"
- Gilbert Eijkelenboom, Founder of MindSpeaking, Author of People Skills for Analytical Thinkers

From the Author

I absolutely loved working on this book. I can report back that it was a rollercoaster ride from the beginning to the end; full of ups, downs, and adventures. I'm extremely passionate about teaching others visual best practices for data storytelling and visualizaiton. ColorWise will help with this mission by demonstrating the steps required to intentionally use color to tell your data story.

ColorWise: A Data Storyteller's Guide to the Intentional Use of Color

Data Visualization

Storytelling

Color Theory

Kate Strachnyi

OReilly Media

Kate Strachnyi

Publishers opinion

Publishers opinion

Review

From the Author

About the Author

Similar Books

Other Authors' Books

Other Publishing Books

User Reviews

Rating