101 UX Principles: Actionable Solutions for Product Design Success, 2nd Edition

"This updated version of 101 UX Principles is a delight. Thoroughly revised, this edition includes great points from the earlier edition, offers some updated examples, and provides new examples of solid UX principles. Theory goes into practice with examples that we can all relate to. The author says this book is a shortcut to success for less experienced designers and a challenge to accepted thinking for seasoned UX professionals. It is that, yes, and it is so much more. It's an educational and fun provocation to look at the world of UX differently solidly from the user's point of view."

Elizabeth Churchill, Director of User Experience, Google

"They say UX is liquid you cant pin it down. Well, they havent read this book. In a series of short, direct lessons, this book lays out the fundamental principles of good user experience design. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices. This is a phenomenal reference guide as you set out on your UX journey or even if youve been on it for many years."

Jeff Gothelf, Author of Lean UX

"As with previous publications, Will has turned out nothing short of a definitive best practice guide to the things that matter most in modern usability. The content it espouses is empowering, instructive without being patronising, efficient, and above all, user-friendly. Anyone with an interest in what UX actually is would be well-served reading this book, as would seasoned professionals looking for helpful ways to embed their practice throughout all aspects of modern products and organisations."

Steffan Aquarone, Digital Transformation Trainer and Consultant

"A fantastic reference to underpin and reinforce your UX core. This book is a treasure trove of salient points to help you create the best experiences and improve usability."

Kwen Wan, Design and Research Lead, M&S International

"This book is a great reminder of fundamental UX/UI principles that can often be overlooked when designing interfaces. The breakdown by topics (UX field, Typography, Controls, Content, etc.) makes it convenient to use it as a reference book, summarizing key learning points at the end of each principle. I recommend it to anyone looking to learn the basics and also for more experienced designers - the authors candid opinions will force you to revisit some of your established assumptions!"

Anne Marie-Leger, Staff Product Designer, Shopify

"An excellent guide to key UX principles, packed with key discussion points for designers and design teams. Lots of fantastic, practical examples to learn from a brilliant and experienced designer."

Rachel Elliott-Potter, Product Design Lead at Aiimi

"The book is a modern and pragmatic source of UX knowledge. An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!"

Trent Blakely, Sr. Product Manager, Equinix

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.