Diversity and Inclusion in Marketing: Inclusive Language for Marketers

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Andrew McCaskill

29:06

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01 - Introduction

01 - Moving your brand forward with inclusive marketing language.mp4

01:05

02 - Build a Shared Mindset

01 - Making a business case for inclusive brands.mp4

03:13

02 - Defining inclusive language.mp4

02:07

03 - Navigating visible and invisible forms of inclusive language.mp4

04:41

04 - Assessing where you are in the journey.mp4

02:44

03 - Assess the Idea

01 - Know your audience and embrace differences.mp4

02:50

02 - Embracing the diversity within diversity.mp4

02:14

04 - Evaluate the Words

01 - Recognize and avoid stereotypes in your language.mp4

02:05

02 - Use person-first and gender-neutral language.mp4

02:45

03 - Evaluate the impact of inclusive language on stakeholders.mp4

02:33

05 - Learn from the Work

01 - Learn from and fix mistakes in marketing.mp4

02:49

Exercise Files

Ex Files Diversity Inclusion Marketing Inclusive Language.zip

Description

Words matter. For as much as words can make a positive impact with an audience, they can also divide and alienate us. Now more than ever, it’s critical for marketers to intentionally use inclusive language. In this course, Andrew McCaskill, Senior Director of Global Communications at LinkedIn, shares practical guidance on this critical topic. Andrew outlines the basics of inclusive language, and he provides a framework to evaluate your marketing assets, such as checking for stereotypes and gender-inclusive language. If you’re looking for a guide to help you navigate the critical aspects of diversity and inclusion, join Andrew in this course.

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Social Media Marketing

Internet Marketing

Andrew McCaskill

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.