Digital Marketing Trends
Focused View
Martin Waxman
2:33:25
80 View
01 - Digital marketing creativity in 2021.mp4
03:21
01 - What's new in newsletters.mp4
03:08
01 - Keeping up with digital marketing trends.mp4
01:27
02 - How to get the most from this course.mp4
01:41
01 - The ups and downs of vertical video.mp4
02:23
02 - Marketing in the micro-moment.mp4
02:57
03 - Marketing in the micro-moment, part 2.mp4
02:38
04 - What is 5G and how does it work.mp4
02:07
05 - What's the talk about TikTok.mp4
03:11
06 - Measuring video campaigns.mp4
02:32
07 - Influencer marketing.mp4
03:28
08 - Video meetings Platforms and tips.mp4
03:47
01 - Pinterest The new mall.mp4
02:12
02 - The wow factor Digital marketing creativity.mp4
02:59
03 - CES 2021 Products waiting in the wings.mp4
02:03
04 - Joining the Clubhouse club.mp4
03:04
05 - Social media news and trends, April 2021.mp4
02:09
06 - Clubhouse and brands An evolving story.mp4
02:24
07 - Tech trends and your brand.mp4
03:29
08 - Social media new and trends, June 2021.mp4
02:29
09 - Non-fungible tokens Building digital value.mp4
03:05
10 - Social media news and trends, July 2021.mp4
02:54
11 - Social media news and trends, September 2021.mp4
03:00
12 - Digital marketing creativity in 2021.mp4
03:21
13 - Social media news and trends, October 2021.mp4
02:30
01 - Chatting about chatbots.mp4
03:11
02 - Primer on voice search.mp4
02:38
03 - Commercializing voice search.mp4
03:01
04 - Digital assistants Voice plus video.mp4
02:19
05 - Narrow vs. general artificial intelligence.mp4
02:45
06 - Chatting about conversational search.mp4
03:46
07 - GANs Generative adversarial networks.mp4
02:35
08 - How to combat fake news.mp4
02:35
09 - Comparing augmented, virtual, mixed, and extended reality.mp4
03:30
10 - Chatting about conversational marketing.mp4
03:06
11 - Three SEO concepts marketers need to know.mp4
04:15
12 - Blender vs. Meena Battle of the bots.mp4
03:13
13 - GPT-3 Natural language generation AI.mp4
03:10
14 - Google 2021 AI-powered search, conversations, and shopping.mp4
03:06
15 - The reality of augmented reality.mp4
03:05
01 - What marketers need to know about GDPR.mp4
02:53
02 - Introduction to big data.mp4
03:11
03 - Introduction to quantum computing.mp4
02:16
04 - An introduction to blockchain for marketers.mp4
01:51
05 - What California's privacy legislation means for brands.mp4
02:41
06 - How the Google BERT algorithm is changing search.mp4
02:35
07 - Data science and marketing What you need to know.mp4
02:25
08 - Looking ahead 2021 digital trends.mp4
02:42
09 - Getting ready for the Consumer Privacy Rights Act.mp4
02:41
01 - Understanding the martech landscape.mp4
03:18
02 - Test drive Lumen5 Video creation with AI.mp4
05:39
03 - Test drive Creative AI copywriting with Copysmith.mp4
06:39
Description
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what's new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what's happening in the world of marketing and how you can leverage these trends to help make your business more successful.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
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Martin Waxman
Instructor's CoursesI'm a digital/social media/communications guy with roots in PR and the creative arts. I conduct AI research, lead custom-tailored social media and communications workshops and training for organizations, and teach social media.
I'm a LinkedIn Learning instructor and a social media and digital strategy adjunct prof at McMaster University, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there.
I'm also a co-host of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
And if you want to go back far enough, I'm a published novelist/story writer (The Promised Land, Everything in Winnipeg Begins in a Car); founder of three agencies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 52
- duration 2:33:25
- Release Date 2023/01/18
