Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

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Anson Alexander

1:38:12

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01-Introduction

01-Key tools to create a digital marketing campaign.mp4

01:02

02-What you should know before watching this course.mp4

01:04

02-How to Develop a Digital Marketing Campaign Strategy

01-Set marketing campaign SMART goals with Airtable.mp4

08:07

02-Determine campaign target market with Google Analytics.mp4

04:06

03-Specify a budget for your digital marketing campaign.mp4

05:34

04-Determine channels and messaging.mp4

08:25

03-How to Create and Prepare Content for Your Campaign

01-Develop a content plan in Airtable.mp4

04:58

02-Create marketing campaign content with Canva.mp4

07:41

03-Perform keyword research with Ubersuggest.mp4

08:10

04-Prepare website landing pages with WordPress.mp4

07:12

04-How to Execute Your Digital Marketing Campaign

01-Run pay-per-click PPC advertising with Google Ads.mp4

09:41

02-Post to Instagram Twitter and Facebook with Hootsuite.mp4

05:46

03-Perform email marketing with HubSpot.mp4

07:52

04-Find affiliates and influencers for your campaign.mp4

05:03

05-How to Analyze Your Campaign Performance

01-Add goal tracking to Google Analytics.mp4

04:12

02-Review campaign performance with Google Analytics.mp4

05:58

03-Reevaluate your campaign goals.mp4

02:13

06-Conclusion

01-Continue to refine your marketing techniques.mp4

01:08

Description

The sheer number of tools available to marketing teams today can feel a little overwhelming at times. Which tools should you use, when and how should you use them, and what can you do to get the most out of your campaign? In this step-by-step, beginner-friendly course, digital marketing expert and instructor Anson Alexander shows you how to create a digital marketing campaign from start to finish, with a practical overview of the most important tools to get up to speed.

Explore the nuances of building a successful campaign from the ground up, from forming your strategy to content creation and preparation before the launch, all the way through campaign execution to performance analysis and postlaunch review. Join Anson as your expert guide, even if you don’t have any marketing experience. By the end of this course, you'll be ready to create a leading digital campaign using Airtable, Google Analytics, Hootsuite, Canva, HubSpot, WordPress, and more.

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Digital Marketing

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.