Digital Marketing Fundamentals: Social Media Strategy
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Timothy Meixner,Johannes Ruof
2:14:42
173 View
1 - Intro and welcome to the course.mp4
00:35
2 - Social Media vs Traditional Media.mp4
05:21
3 - Social Media Landscape Overview.mp4
10:52
4 - Social Media from a Users point of view.mp4
05:10
5 - Social Listening understanding our target audience.mp4
06:19
6 - Finding your Competition and learn from their mistakes.mp4
04:44
7 - Creating Personas to help you with content creation.mp4
09:00
8 - Common goals for Social Media Marketing.mp4
07:56
9 - SMART Goals in Social Media Marketing.mp4
05:34
10 - Identifying the right Numbers and Metrics to track.mp4
08:31
11 - Understanding the different types of media Owned Earned and Paid.mp4
05:18
12 - Social Proof creating credibility.mp4
11:01
13 - Social Proof how to get more authentic reviews and people to vouch for us.mp4
07:31
14 - How to build a community.mp4
05:44
15 - What should you post on Facebook and Instagram.mp4
05:59
16 - What should you post on Twitter and LinkedIn.mp4
04:10
17 - What should you post on YouTube and TikTok.mp4
05:57
18 - Creating a long term strategy.mp4
06:50
19 - Why Branding is essential on Social Media.mp4
06:54
20 - How to become a Brand.mp4
06:49
21 - Finding the right tone of voice.mp4
04:27
Description
Learn the basics of a successful Social Media Marketing Strategy
What You'll Learn?
- Learn about Social Proof and how to build a community on Social Networkds
- Understand the fundamentals of Social Media Marketing
- The difference between Earned, Owned and Paid Media
- How to create Personas
- Branding Fundamentals
- SMART Goalsetting on Social Media
Who is this for?
What You Need to Know?
More details
DescriptionThis crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.
After learning the fundamentals, we'll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we'll look at how you can create more of it for your company or yourself.
This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.
You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.
Finally, we'll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.
This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.
Who this course is for:
- This course is aimed at marketing beginners who want to learn more about Social Media Marketing
This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.
After learning the fundamentals, we'll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we'll look at how you can create more of it for your company or yourself.
This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.
You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.
Finally, we'll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.
This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.
Who this course is for:
- This course is aimed at marketing beginners who want to learn more about Social Media Marketing
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Timothy Meixner
Instructor's CoursesEnglish version belowHi, mein Name ist Timothy.Zusammen mit Johannes Ruof bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform. Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.Unter anderem:Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen SEO Kurs aller ZeitenDen erfolgreichsten deutschsprachigen iOS Development Kurs aller ZeitenZusammen mit Johannes den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen. Hi, I'm Timothy.Together with Johannes Ruof, I have been an instructor on Udemy since 2015 and I'm one of the most successful German instructors on the platform.As an official instructor partner of Udemy, we have had some successes during this time.Among others:The most successful German-language Digital Marketing course of all time.The most successful German-language iOS Development course of all timeThe most successful German-language Social Media Marketing course of all timeThe most successful German-language Instagram Marketing course of all time.The most successful German-language SEO course of all time.Together with Johannes, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.We have already helped more than 78,000 people achieve their goals and I would be very happy to welcome you to one of our courses.
Johannes Ruof
Instructor's CoursesEnglish Version belowHi, ich bin Johannes.Zusammen mit Timothy Meixner bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.Unter anderem:Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen SEO Kurs aller ZeitenDen erfolgreichsten deutschsprachigen iOS Development Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller ZeitenZusammen mit Timothy habe ich außerdem den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.---------------------------------------------------------------------------------Hi, I'm Johannes.Together with Timothy Meixner, I have been an instructor on Udemy since 2015 and am one of the most successful German instructors on the platform.As an official instructor partner of Udemy, we have had some successes during this time.Among others:The most successful German-language Digital Marketing course of all time.The most successful German-language Social Media Marketing course of all timeThe most successful German-language SEO course of all timeThe most successful German-language iOS development course of all timeThe most successful German-language Instagram Marketing course of all time.Together with Timothy, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.We have already helped more than 78,000 people achieve their goals and I would be happy to welcome you to one of our courses.
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- language english
- Training sessions 21
- duration 2:14:42
- Release Date 2022/11/26
