Digital Marketing Foundations

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Brad Batesole

1:35:50

201 View

01 - Introduction

01 - Connecting with customers online.mp4

01:04

02 - What is digital marketing.mp4

01:48

02 - 1. The Digital Marketing Framework

01 - The building blocks of digital marketing.mp4

01:58

02 - The marketing funnel.mp4

03:48

03 - The buyer journey.mp4

02:34

04 - Create a buyer journey map.mp4

03:55

03 - 2. Digital Marketing Basics

01 - How to develop a marketing strategy.mp4

02:27

02 - How to define your value proposition.mp4

02:37

03 - How to identify your target market.mp4

02:47

04 - How to create your customer persona.mp4

02:20

05 - How to establish goals for digital marketing.mp4

02:16

06 - How to develop your digital marketing KPIs.mp4

02:38

07 - How to draft a one page marketing plan.mp4

02:36

04 - 3. Digital Marketing Key Concepts

01 - Digital marketing Persuading with data.mp4

02:37

02 - How analytics work in digital marketing.mp4

03:36

03 - How to capture key insights in your digital marketing.mp4

02:33

05 - 4. Digital Marketing Hub and Spokes

01 - How to outline your online marketing presence.mp4

02:29

02 - How to decide on a marketing channel.mp4

01:41

03 - How to prioritize in marketing.mp4

02:17

04 - How to create powerful marketing messaging.mp4

02:51

05 - How to create lean messaging in marketing copy.mp4

02:04

06 - 5. Digital Marketing with Your Website

01 - How to optimize your website.mp4

03:10

02 - How to use copywriting in your marketing.mp4

03:09

03 - How to build landing pages that convert.mp4

02:07

07 - 6. Digital Marketing with Paid Channels

01 - Introduction to paid advertising.mp4

03:31

02 - How to identify the value of a customer.mp4

03:17

03 - How to budget for paid marketing.mp4

02:37

04 - How to create your first paid campaign.mp4

02:30

08 - 7. Digital Marketing with Social Media

01 - Social media marketing First steps.mp4

02:12

02 - How to decide on a social media platform.mp4

01:52

03 - How to build and leverage followers.mp4

02:49

09 - 8. Digital Marketing with Email

01 - The power of email marketing.mp4

02:55

02 - How to develop an email marketing plan.mp4

03:00

03 - How to measure the success of email.mp4

02:27

04 - How to launch successful campaigns Email tools.mp4

01:36

10 - 9. Marketing Analytics Skills

01 - How to decide what to track in marketing analytics.mp4

03:06

02 - How to generate reports for marketing analytics.mp4

01:37

11 - Conclusion

01 - How to continually build digital marketing skills.mp4

00:59

Description

Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today's digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.

Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape.

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Digital Marketing

Brad Batesole

Instructor's Courses

Marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. Covering every angle, from marketing strategy and user experience to social media, paid media, and SEO. A visionary, who has brought bold upstarts like Warby Parker, BioLite, and RentTrack to the big leagues. An excellent communicator, storyteller, and writer who developed the top performing online marketing courses for Lynda.com and LinkedIn Learning, collecting over 20 Million views. An internationally recognized speaker with leadership agility and strong executive presence. A dedicated professional seasoned in helping everything from small shops and start-ups to big businesses looking to rejuvenate their brands. A visionary who excels in ideation with over 12 years of experience working at the crossroads of user experience, marketing, and the web.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.