Digital Marketing Foundation | CDMP Pathway Essentials

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OMG - Mastermind,Kareem Mostafa

1:36:00

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1. The Digital Marketing Framework

1. Introduction.mp4

02:53

2. The Building Blocks for Digital Marketing.mp4

02:00

3. Marketing Funnels.mp4

03:51

4. Buyers Journey.mp4

02:35

5. Creating a buyer journey map.mp4

03:56

2. The Basics of Digital Marketing

1. Develop a Marketing Strategy.mp4

02:28

2. Defining Your Value Proposition.mp4

02:39

3. Identifying Your Target Market.mp4

02:49

4. Creating Customer Persona.mp4

02:21

5. Establishing Digital Marketing Goals.mp4

02:17

6. Developing Digital Marketing KPIs.mp4

02:40

7. Drafting a One Page Marketing Plan.mp4

02:37

3. Digital Marketing Key Concepts

1. Persuading with data.mp4

02:40

2. How Analytics Work.mp4

03:33

3. Capturing key insights.mp4

02:35

4. Hub and Spokes of Digital Marketing

1. Outlining Your Online Marketing.mp4

02:34

2. Decide on a Marketing Channel.mp4

01:46

3. Prioritizing in Marketing.mp4

02:19

4. Creating Powerful Marketing Messaging.mp4

02:48

5. Creating Lean Messaging in Marketing Copy.mp4

02:05

5. Digital Marketing with Your Website

1. Optimize your Website.mp4

03:12

2. Using Copywriting in your Marketing.mp4

03:10

3. Building Landing Pages that Convert.mp4

02:08

6. Digital Marketing with Paid Channels

1. Introduction to Paid Advertising.mp4

03:33

2. Identify the Value of a Customer.mp4

03:18

3. Budget for Paid Marketing.mp4

02:39

4. Create your First Paid Campaign.mp4

02:26

7. Digital Marketing with Social Media

1. Social Media Marketing First Steps.mp4

02:05

2. Deciding on a Social Media Platform.mp4

01:55

3. How to build and leverage followers.mp4

02:47

8. Digital Marketing & Email

1. The power of email marketing.mp4

02:56

2. Develop an email Marketing Plan.mp4

03:02

3. How to Measure the Success of email.mp4

02:28

4. How to Launch Successful Campaigns email Tools.mp4

01:25

9. Marketing Analytics Skills

1. Deciding What to Track in Marketing Analytics.mp4

03:08

2. Generating Reports for Marketing Analytics.mp4

02:22

3. Bonus Lecture.html

Description

Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!

What You'll Learn?

Learn how to promote your brand or business online effectively
Develop a targeted marketing strategy that engages potential customers across the digital landscape.
Critical digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital m
How to build a successful online marketing campaign across channels: Search, social media, email, and display.
Build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful.
We'll equip you with the essential skills and strategies to navigate today's digital landscape.

Who is this for?

Anyone interested in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.

More details

Description
This course covers the fundamentals, including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
CDMAÂ |Â Upon successful completion, you will become a Certified Digital Marketing Associate!

Discover how to effectively promote a brand or a business online and create a targeted marketing strategy that engages potential clients across the digital landscape. In the Digital Marketing Foundation | CDMP Pathway Essentials course, we articulate today's digital marketing methodsâ€”including how to build a successful digital marketing campaign across multiple channels: Search, social media, email, and display.

Understand how to build and connect with communities on social networks, the best techniques for paid media, and learn what makes a successful email marketing campaign. This course also covers critical digital marketing skills, like content marketing, marketing analytics, and customer engagement, and recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, We'll equip you with the essential skills and strategies to navigate today's digital landscape.

We hope you enjoy taking this course just as much as we enjoyed sharing it with you. We encourage you to continue exploring the digital marketing landscape.

Your next stop might be our Certified Digital Marketing Professional. You might also enjoy keeping up with the latest in marketing, and for that, we'd suggest watching Digital Marketing Trends so you can learn the newest tools and techniques marketers use to reach their customers.

We covered much material in this course, so feel free to revisit it from time to time and brush up on your skills as you explore the digital marketing world. Have fun and good luck.
Who this course is for:
Anyone interested in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.

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Kareem Mostafa

Instructor's Courses

"Meet Kareem, a seasoned Project Management Engineering consultant with over 20 years of experience in the field. Kareem holds a Bachelor's Degree in Engineering, as well as several certificates in Project Management, Business, Digital Marketing, Entrepreneurship, and Social Media. As the founder of OMG - Mastermind, Kareem has been recognized as one of the most popular home business instructors. Kareem's diverse background includes work on several startups and experience as a Digital Marketing Specialist at the Founder Institute Adelaide.Kareem has been sharing his knowledge and passion through online courses since 2015, and their courses have been featured on Udemy, Entrepreneur Magazine, AppSumo, Reed Learning, ZilLearn, and One Education. Kareem brings a wealth of expertise to the table, teaching subjects such as Project Management, Leadership, Sales, Marketing, Entrepreneurship, Technology, and Startups.In addition to Kareem's professional accomplishments, he has a personal interest in helping people achieve their goals by teaching them the skills they need to succeed in business and life, which sets him apart in the field of Digital Marketing, Entrepreneurship, Project Management, Leadership, and Sales. Kareem's passion for teaching and expertise has led to several bestselling courses on Udemy. Get ready to be inspired and empowered to reach your full potential under Kareem's guidance."

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