Digital Marketing for Entrepreneurs: Foundation & Strategies

Focused View

Crystal Tummala

3:27:34

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1 - Introduction

1 - Introduction.mp4

00:49

2 - General Housekeeping.mp4

02:03

3 - Understanding Digital Marketing.mp4

04:50

4 - Why Digital Marketing Is Important.mp4

01:58

5 - The Audiences You Can Reach With Digital Marketing.mp4

02:04

6 - Digital Marketing and The Customers Journey.mp4

02:45

2 - The Digital Marketing Shift

7 - Embracing The Digital Marketing Shift.mp4

00:47

8 - The Evolution of Digital Marketing and Its Importance.mp4

02:10

9 - The Internet Boom and ECommerce.mp4

02:27

10 - Digital Marketing From Desktop to Mobile.mp4

02:01

11 - The New Modern Digital Landscape.mp4

02:17

3 - The Significance and Benefits of Digital Marketing

12 - The Undeniable Significance of Digital Marketing.mp4

01:21

13 - The Benefits of Digital Marketing.mp4

01:16

14 - Some Emerging Technologies and Trends.mp4

01:25

15 - The Introduction and Impact of Voice Searching and Smart Assistance.mp4

01:36

16 - Video Dominance and Live Streaming.mp4

03:00

17 - Augmented Reality and Virtual Reality with Digital Marketing.mp4

02:30

4 - Digital Marketing Tactics

18 - Digital Marketing Personalization and Hyper Targeting.mp4

02:08

19 - Data Privacy and Ethical Considerations.mp4

02:18

20 - Key Concepts in Digital Marketing.mp4

02:06

21 - Search Engine Optimization SEO Explained.mp4

02:18

22 - Keywords SERPS and Pay Per Click Marketing Campaigns.mp4

03:04

23 - Content Marketing.mp4

03:42

24 - Email Marketing.mp4

02:41

5 - The Principles of Digital Marketing

25 - Foundational Principles of Digital Marketing.mp4

03:10

26 - ValueCentric Consistency.mp4

01:42

27 - DataDriven and Continuous Learning.mp4

03:38

28 - Customer Acquisition and Retention.mp4

03:52

29 - Strategies for Customer Acquisition.mp4

04:07

30 - The Power of Customer Retention.mp4

04:35

31 - Strategies for Customer Retention.mp4

03:12

32 - Buyer Personas and Segmentation.mp4

02:43

33 - Creating Effective Buyer Personas.mp4

02:56

34 - Segmentation Targeting With Precision.mp4

04:55

35 - Omnichannel Marketing.mp4

04:40

36 - Search Engine Optimization SEO Fundamentals.mp4

03:26

37 - The Technical Side of Search Engine Optimization.mp4

03:34

38 - Strategies to Shine With Search Engine Optimization.mp4

03:24

39 - Advertising Insights.mp4

04:28

40 - Google Ads and Beyond.mp4

03:29

41 - Pay Per Click Tips.mp4

02:44

6 - Taking a Look At Some Successful Digital Marketing Campaigns

42 - Airbnb Case Study.mp4

03:37

43 - Nike Case Study.mp4

03:09

44 - Deconstructing The Tactics Behind Impactful Campaigns.mp4

02:47

45 - Diligently Selecting Your Marketing Channels.mp4

03:53

46 - Call To Actions and Their Significance.mp4

04:09

47 - Some More Digital Marketing Campaigns.mp4

02:58

48 - Some Digital Marketing Strategies.mp4

04:04

49 - Creating Engagement Magic.mp4

02:37

50 - The Success of Strategies In Digital Marketing.mp4

01:59

7 - The Significance of Being Present Everywhere Online

51 - Crafting an Online Presence.mp4

02:00

52 - The Online Presence Sells Your Product and Service.mp4

02:21

53 - An Online Presence Created With SEO and CTAs.mp4

02:26

54 - The Importance of Analytics and Tracking to See What Works.mp4

02:15

55 - Focusing On The Mobile Experience for Customers.mp4

01:59

8 - User Experience Design

56 - User Experience Design and Its Significance.mp4

02:06

57 - User Experience Design and The KISS Principle.mp4

01:52

58 - User Experience and Engagement.mp4

02:43

59 - User Experience Be Mobile Friendly.mp4

02:08

9 - Social Media Marketing Utilized With Digital Marketing

60 - Social Media and Content Marketing With Facebook.mp4

02:09

61 - Instagram As An Ad Campaign.mp4

02:01

62 - Twitter and LinkedIn.mp4

01:52

63 - TikTok and YouTube.mp4

03:01

64 - Snapchat Reddit and Pinterest.mp4

03:08

10 - Assembling Your Content Strategy

65 - Your Content Strategy Blueprint.mp4

02:01

66 - Choose Your Platforms Wisely.mp4

01:57

67 - Captivate Your Audience Through Storytelling.mp4

02:31

68 - Adapt to Market Interest Changes.mp4

03:11

69 - Paid Advertising.mp4

02:51

70 - Creating Compelling Advertisements.mp4

02:19

71 - Paid Advertising and Your Remarketing Spell.mp4

02:33

72 - The Magic of Data In Paid Advertising.mp4

03:06

11 - Google Adwords and Its Role In Digital Marketing

73 - A Guide for Google Adwords.mp4

03:13

74 - Google Adwords and Tracking Landing Pages.mp4

03:17

75 - Google Adwords Optimization.mp4

03:01

12 - Wrapping Up The Course

76 - Course Conclusion.mp4

01:22

77 - Bonus Lecture.mp4

00:47

Description

An Introductory Level, Mini Course, on SEO, Digital Marketing, Social Media Advertising and PPC Ads.

What You'll Learn?

Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.
Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.
Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.
Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.
Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.
Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement
Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact

Who is this for?

Beginners -Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.

What You Need to Know?

laptop or smartphone and a desire to learn digital marketing fundamentals

More details

Description
Unlock Your Digital Marketing Success: Enroll in the Ultimate Entrepreneur's Course!
Are you an ambitious entrepreneur ready to conquer the digital landscape and supercharge your business growth? Look no further! Welcome to the transformative course, "Digital Marketing for Entrepreneurs: Foundation & Strategies."
Join us on this empowering journey as we equip you with the essential knowledge, strategies, and tools to navigate the digital realm and achieve unparalleled success.
What You'll Gain:
Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.
Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.
Terminology Decoded: Unravel the jargon and grasp the fundamental terminologies driving digital marketing success.
Emerging Trends: Stay ahead of the curve with insights into cutting-edge technologies and emerging trends.
Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.
Real-World Wisdom: Analyze real-world case studies for invaluable insights and actionable takeaways.
Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.
Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.
Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement.
Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact.
Data-Driven Decision Making: Leverage analytics to refine your strategies and drive data-driven success.

Who Should Enroll:

Entrepreneurs: Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.
Small Business Owners: Amplify your reach, attract new customers, and elevate your brand with effective digital strategies.
Solopreneurs: Equip yourself with the tools to stand out in the digital crowd and achieve exponential growth.
Aspiring Marketers: Kickstart your marketing career by mastering the essential digital marketing skills and techniques.
Freelancers and Consultants: Enhance your skill set and deliver unparalleled value to your clients with cutting-edge expertise.

Join us on this exhilarating journey to become a digital marketing powerhouse. Enroll now and unlock a world of opportunities that will transform your business trajectory.
Who this course is for:
Beginners -Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.

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