Digital Marketing B2B: Dekker's Ultimate Digital Marketing
Focused View
Dekker Fraser, MBA,Jyra Galosmo
50:09:05
33 View
001 Introduction to Digital Marketing with LinkedIn.mp4
11:48
002 Message Ads.mp4
12:54
003 Message Ads Tutorial.mp4
12:31
004 Conversation Ads.mp4
07:32
005 Conversation Ads Tutorial.mp4
07:51
006 LinkedIn Sales Navigator & Outreach.mp4
16:00
007 Image Ads 1.mp4
17:04
008 Lead Gen Image Ad with Mailchimp Nurturing.mp4
05:41
009 Image Ads 2.mp4
04:52
010 Image Ads 3.mp4
05:09
011 Image Ads Tutorial.mp4
04:24
012 Analyzing 30 Image Ads.mp4
38:54
013 Video Ads.mp4
05:46
014 Video Ads Tutorial.mp4
04:01
015 Text Ads.mp4
04:14
016 Other.mp4
19:51
017 Part 1 Slides.html
017 Part-1-Slides.pdf
018 Retargeting vs Lead Generation.mp4
05:47
001 Advanced Digital Marketing.mp4
05:09
001 Introduction - A - Digital Marketing for Top & Middle of Funnel.mp4
05:21
002 Introduction - B.mp4
12:04
003 Introduction - C.mp4
04:27
004 Brand Unaware - A.mp4
09:58
005 Engagement Boost [Tutorial].mp4
05:19
006 Video Views & Brand Awareness Boost [Tutorial].mp4
03:56
007 Brand Unaware - B.mp4
18:36
008 New! LinkedIn Thought Leader Ads.mp4
02:57
009 LinkedIn Thought Leader Ad Example.mp4
00:54
010 Problem Unaware.mp4
04:08
011 Category Unaware.mp4
06:42
012 Create an Event [Tutorial].mp4
04:16
013 Deleting an Event.html
014 Product Unaware.mp4
07:02
015 Other - 1.mp4
04:15
016 Other - 2.mp4
13:26
017 Part 2 - Slides.html
017 Part-2-Slides.pdf
001 6-Cold-Email-Tips.pdf
001 Introduction to Digital Marketing with Cold Emails.mp4
01:08
002 Cold Email Tip #1.mp4
09:59
003 Cold Email Tip #2.mp4
06:25
004 Cold Email Tip #3.mp4
06:44
005 Cold Email Marketing & GDPR Legal Compliance.mp4
04:34
006 Cold Email Tip #4.mp4
04:03
007 Cold Email Tip #5.mp4
06:11
008 Cold Email Tip #6.mp4
06:37
009 Tip #6 Explained.mp4
08:22
010 SAMPLE EMAILS.html
011 Cold Email that Worked on Me!.mp4
05:15
012 Email Copywriting Case Study.mp4
06:39
013 Measuring Success - Email Copywriting.mp4
02:36
014 BDR Email Advice.html
015 Getting Emails from LinkedIn Sales Navigator.mp4
05:27
016 New Email + Warming It Up.mp4
03:56
017 Deliverability Checklist.mp4
10:00
018 Data-Driven Cold Email Insights.html
001 Startup-Marketing-slides.pdf
001 Your list and why personas arent adequate.mp4
01:50
002 Pointless personas.html
003 The best approach.mp4
03:11
004 Finding or buying a list.mp4
04:03
005 Rent a list.mp4
03:10
006 Compile or build a list.mp4
03:31
007 Build a list from scratch - continued.mp4
02:29
008 Your List - Conclusion.mp4
00:58
009 Why you need to stop marketing your product and start doing this one thing.mp4
02:28
010 Latch onto Larger Companies Part 1.mp4
02:14
011 Latch onto Larger Companies Part 2.mp4
02:38
012 Pipeline Part 1.mp4
02:52
013 Pipeline Part 2.mp4
02:42
014 Pipeline Part 3.mp4
03:39
015 Customer Decision Journey - Part 1.mp4
01:51
016 Customer Decision Journey - Part 2.mp4
03:36
017 Customer Decision Journey - Part 3.mp4
02:16
018 Direct Mail Resurgence.mp4
03:04
019 Creating viral content.mp4
04:36
020 Beard Bib Example.html
021 Part 1 - One of the Cheapest Ways to Acquire Customers.mp4
04:15
022 Part 2 - One of the Cheapest Ways to Acquire Customers.mp4
03:54
023 Your Hard Offer - Part 1.mp4
02:27
024 Your Hard Offer - Part 2.mp4
02:38
025 Promote your hard offer on Facebook.mp4
02:03
026 Raising Awareness with Facebook Ads.mp4
09:19
027 Content Syndication.mp4
01:01
028 Cold Calling.mp4
03:52
029 Emails Part 1.mp4
03:45
030 Emails Part 2.mp4
03:03
001 Intro to SEO.mp4
13:30
002 SEO Exercises.mp4
04:21
003 Offsite SEO.mp4
05:54
004 Secrets of Success in B2B Advertising from David Ogilvy.mp4
13:38
004 Secrets-of-success-in-B2B-advertising.pdf
005 3 Steps to Brand Marketing.mp4
03:41
001 Objectives 1.mp4
08:49
002 Objectives 2.mp4
10:51
003 Objectives 3.mp4
09:05
004 Lead Gen Targeting 1.mp4
05:29
005 Advanced Facebook Targeting with LeadEnforce.mp4
13:09
006 Lead Gen Forms.mp4
07:16
007 Streamlined Lead Gen Form Example.mp4
07:14
008 Downloading Leads.html
009 Lead Issue.html
010 Automatic Lead Nurturing.mp4
00:56
011 Typical Nurture Sequence.html
012 Message Conversation Ads.mp4
03:28
013 OPTIONAL 30% increase in revenue by marketing to customers with WhatsApp.html
014 Look Alike Targeting.mp4
05:08
015 Best practices for building B2B Lookalike audiences.html
016 Native Targeting & Instagram.mp4
05:35
017 B2B Facebook Native Targeting Examples.html
018 Native Targeting Issues.html
019 Two Lead Gen Ads.mp4
04:40
020 3 Things to Test in Direct Response.mp4
06:45
021 Testing & Copy.html
022 Offers Based on Levels of Awareness.mp4
04:43
023 Hard Offer Ads.mp4
06:26
024 Medium Offers.mp4
04:14
025 Group Demos.mp4
05:08
026 Form Incompletes.mp4
01:52
027 Measuring Success.mp4
08:05
028 Retargeting.mp4
09:02
029 Retargeting 2.mp4
02:02
030 Facebook Pixel.mp4
01:20
031 Funnel Content.mp4
05:23
032 Out of Market Buyers.mp4
04:09
033 Clickup Example.mp4
02:54
034 Video Campaigns.mp4
06:15
035 Brand Marketing Shift in KPIs.mp4
04:13
036 Facebook Benchmarks.mp4
07:00
037 More Benchmarks.mp4
11:07
038 A Million Impressions Campaign Example.mp4
06:36
039 Facebook Awareness.mp4
09:19
040 Successful Ads Examples.mp4
02:53
041 B2B Brand Creative.mp4
02:33
042 B2B Mascots & Emotions.mp4
07:44
043 Make Your B2B Brand FAMOUS.mp4
05:38
044 Spying on a Competitors Ads.html
045 Other Lessons from the B2B Institute.mp4
13:24
046 Sales Conversations.mp4
02:54
047 How to Win the Ad Auction.html
048 Choosing How to Get Charged.html
049 Custom Rules, Notifications, and Integrations.mp4
06:14
050 Real World Case Study.html
051 Analyzing with Ads Reporting.html
052 Case Study How monday.com used custom creative to win over realtors.html
053 Limitations of Native Facebook Targeting.mp4
07:46
054 Facebook Ad Placements.mp4
06:09
055 Careful with Facebook Optimizations - Geography.mp4
03:14
056 AB Testing.html
057 Frequency Capping.html
058 Ad Quality Ranking.mp4
03:55
059 Appendix Bonus Section.html
001 B2B Marketing Timeline.mp4
09:52
001 B2B-Marketing-Timeline.xlsx
002 ABM-Spreadsheet.xlsx
002 Account Based Marketing with LinkedIn Sales Navigator.mp4
08:46
003 Sending Cold Emails & Automated LinkedIn.mp4
05:15
004 Pay for Meetings (LinkedIn).mp4
04:42
005 LinkedIn Advertising Campaigns - B2B.mp4
05:52
006 Facebook Advertising Campaigns - B2B.mp4
05:14
007 Validating Emails with Bouncer.mp4
01:36
008 Calculating Sales Velocity.mp4
10:51
008 Sales-Velocity-Pipeline-Velocity-Sales-Pipeline-Velocity-Spreadsheet.xlsx
009 Diagnosing Problems 1.mp4
07:00
009 Diagnosing-Spreadsheet.xlsx
010 Diagnosing Problems 2.mp4
11:40
011 Advanced Considerations in B2B Funnels.mp4
07:54
011 Funnel-Focused-on-Persuasion-Spreadsheet.xlsx
012 B2B Branding.mp4
17:34
012 B2B-Branding-Slides.pdf
013 Homepage Example.mp4
10:18
014 Enterprise B2B Website.mp4
07:03
015 Evidenced-Based Website Design.mp4
05:52
016 Interviewing Potential Buyers (Qualitative Research).mp4
07:51
017 B2B-Research-Spreadsheet.xlsx
017 Surveying B2B Buyers (Quantitative Research).mp4
10:56
018 Collecting B2B Survey Responses.mp4
06:35
019 1-Page-Competitive-Analysis-Template.docx
019 Competitive Analysis 1.mp4
05:41
020 Competitive Analysis 2.mp4
04:50
021 Case-Study-Interview-Questions.docx
021 Writing Case Studies.mp4
05:21
022 Case Study Interview Questions.html
023 Best Content for Each Funnel Stage.mp4
06:24
024 Content for Six Groups of People.mp4
04:49
024 Content-Stages.pdf
025 B2B-Copywriting.pdf
025 SPF Framework.mp4
06:01
026 Advanced-B2B-Marketing.pdf
026 Key B2B Marketing Notes - Part 1.mp4
08:30
027 Key B2B Marketing Notes - Part 2.mp4
16:03
028 Trigger Events.mp4
03:52
029 Product Positioning vs Brand Positioning.mp4
06:52
030 Big Account Based Marketing Mistake.mp4
08:34
031 Your Website Doesnt Need to Convert!.mp4
04:40
031 Your-homepage-doesnt-need-to-convert.pdf
001 4 B2B Marketing Strategies (Keys to B2B Growth).mp4
16:58
001 Audience Targeting through Google.mp4
04:05
002 Google Audience Examples.mp4
02:37
003 Your Data Segments - Google.mp4
02:52
004 In-Market & Life Event Targeting.mp4
02:47
004 in-market.csv
005 Google Audiences & Targeting.html
006 Google Keyword Planner.mp4
04:24
007 Google Search Ads PPC.mp4
06:31
008 Google Display Campaign.mp4
03:14
009 YouTube Ads.mp4
05:40
010 YouTube Ad Types, Objectives & Campaign Subtypes.mp4
04:19
011 TUTORIAL Create a YouTube Ad.mp4
08:24
012 Royalty-Free Music & Sound Effects for YouTube Videos.html
001 Intro to Twitter Advertising.mp4
07:12
002 Twitter Ads 2.mp4
04:54
003 Twitter Ads Traffic Campaign.mp4
06:57
001 Introduction.mp4
00:47
002 High Level Framework.mp4
03:28
003 What Makes it Different.mp4
02:49
004 ABM Funnel.mp4
09:36
004 waterfall-stages-to-owner.zip
005 Key ABM Trigger Events.mp4
09:40
006 LinkedIn companyaccount targeting.mp4
06:01
006 LinkedIn-Ads-Account-Match-Template.csv
007 ABM campaign to target accounts.mp4
05:31
008 Setting up the ABM campaign.mp4
09:00
009 Setting up the ABM Ad.mp4
09:06
010 Finishing a Conversation Ad.mp4
07:51
011 Measuring ad performance.mp4
03:12
012 Persona Level Targeting.mp4
04:19
013 Integrations.mp4
03:24
014 Direct mail overview.mp4
03:04
015 Mailing list.mp4
07:14
016 3 Considerations.mp4
06:30
017 Direct mail execution.mp4
07:25
018 Successful direct mail examples.mp4
05:42
019 Direct mail case study.mp4
03:10
020 Influencer marketing for B2B ABM.mp4
06:32
021 Sales Navigator.mp4
05:44
022 Facebook ad setup.mp4
02:32
023 Facebook Lead Gen Ad.mp4
02:49
024 Twitter Ads.mp4
04:35
025 Account targeting with Google ads.mp4
02:34
026 Content syndication & display ads.mp4
01:55
027 3-2-1 Strategy - Salesforce.mp4
04:56
028 3-2-1 Strategy HubSpot.mp4
04:07
029 3-2-1 Strategy Mailchimp.mp4
01:44
030 CRM triggers.mp4
01:48
031 Trigger example.mp4
02:13
032 Content Funnel.mp4
06:50
033 ABM content marketing mistake & correction.mp4
04:20
034 Changing peoples minds.mp4
09:41
035 Addressing objections 1.mp4
06:52
036 Addressing objections 2.mp4
07:49
037 Reciprocity.mp4
04:09
038 Familiarity.mp4
03:30
039 Introduction to Sales Enablement.mp4
10:05
040 Internal Education 1.mp4
07:27
041 Internal Education 2.mp4
04:45
042 Customer Facing Content.mp4
09:32
043 Operational Improvement.mp4
05:43
external-links.txt
001 Advertising Objectives 1.mp4
04:09
002 Advertising Objectives 2.mp4
06:09
003 Advertising Objectives 3.mp4
05:50
004 Advertising Objectives 4.mp4
02:51
005 Targeting 1.mp4
05:45
006 Targeting 2.mp4
04:59
007 Targeting 3.mp4
04:10
008 Targeting 4.mp4
01:00
009 TikTok Custom Audiences from Customer List.html
010 Creative & Delivery 1.mp4
05:47
011 Creative & Delivery 2.mp4
05:10
012 Creative & Delivery 3.mp4
05:40
013 TikTok Lead Generation Ads.mp4
04:46
014 Lead Generation Tutorial.mp4
05:48
015 Other Ad Types, Analysis & Macros.mp4
06:05
016 Analysis & Macros Continued.mp4
05:18
017 Analysis & Macros Continued Again.mp4
03:17
018 View Data Tutorial.mp4
04:02
019 TikTok Assets.mp4
05:01
020 Video Editor Tutorial.mp4
04:39
021 Instant Pages Tutorial.mp4
04:33
022 Trend Discovery & Top Ads Tutorial.mp4
04:21
023 Video Ad Best Practices 1.mp4
05:00
024 Video Ad Best Practices 2.mp4
04:18
025 Video Ad Best Practices 3.mp4
05:29
001 Snapchat ads tutorial (introduction).mp4
17:01
001 Intro to Spotify Advertising.mp4
10:02
001 Intro to Reddit Ads.mp4
08:16
002 Reddit Ads Example.mp4
09:07
003 Intermediate Reddit Ads.mp4
08:18
external-links.txt
001 Intro to Quora Ads.mp4
09:16
002 Quora Ad Manager.mp4
01:15
003 Quora Ad Manager Filters.mp4
02:14
001 Intro to Kindle Ads.mp4
11:24
001 Introduction.mp4
02:01
002 Most common mistakes I see in LinkedIn advertising.mp4
07:01
003 Fixing LinkedIn problem 1 with lead gen forms.mp4
08:03
004 Fixing LinkedIn problem 2 with negative targeting.mp4
03:02
005 Fixing LinkedIn problem 3 with bidding.mp4
02:06
006 Fixing LinkedIn problems 4 & 5 with nurturing.mp4
02:51
007 Creating a simple LinkedIn video ad in Canva.mp4
06:52
008 Simple & successful LinkedIn video ad example.mp4
05:03
009 Storytelling LinkedIn video ad example.mp4
06:30
010 LinkedIn Video Ad for Maximizing Views.mp4
03:55
011 Marketing Video Example.mp4
01:23
012 LinkedIn Message Ad Example.mp4
05:33
013 LinkedIn Message Ad Example 2.mp4
07:14
014 SPECIAL INCENTIVES!.mp4
05:16
015 LinkedIn Conversation Ads.mp4
09:26
016 LinkedIn WARNING about message ad KPIs!.mp4
05:24
017 LinkedIn More Warnings.mp4
02:06
018 LinkedIn Text Ad Examples.mp4
05:33
019 LinkedIn Text Ads - UTM Tracking and Insights Tag.mp4
04:36
020 LinkedIn image ads 1.mp4
08:29
021 LinkedIn image ads 2.mp4
06:20
022 LinkedIn image ad campaign example (SaaS consulting).mp4
09:24
023 LinkedIn Carousel ads.mp4
02:35
024 Choosing the right LinkedIn campaign objective.mp4
14:46
025 LinkedIn Targeting.mp4
12:27
026 Warning about the default campaign group in LinkedIn.mp4
01:04
027 LinkedIn Pre-filled forms!.mp4
03:42
028 LinkedIn Audience Network.mp4
04:12
029 LinkedIn email scraping.mp4
03:32
030 LinkedIn matched audiences.mp4
03:49
031 LinkedIn account assets - led gen forms.mp4
02:28
032 LinkedIn website demographics.mp4
03:32
033 LinkedIn campaign demographics.mp4
01:46
034 LinkedIn campaign performance.mp4
03:19
035 B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance.mp4
11:48
036 OPTIONAL Why you should NOT use BANT to define Sales Qualified Opportunities.html
037 Marketing Funnel Template.mp4
12:48
038 The 3 Big Things to Test with LinkedIn.mp4
16:08
039 What if pushing people to consultations and demos doesnt work.mp4
09:47
040 What if the lead generation still isnt working.mp4
06:56
041 LinkedIn Awareness & Education Campaigns.mp4
03:53
042 LinkedIn Retargeting.mp4
04:23
043 LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!.mp4
09:28
001 Introduction.mp4
01:03
002 Copywriting Introduction.mp4
07:15
003 Chatbot Example Continued.mp4
07:55
004 OPTIONAL Building a Funnel Campaign in LinkedIn.mp4
09:28
005 Psychology 1 - Reactance Copywriting.mp4
08:54
006 Psychology 2 - Endowment Copywriting.mp4
07:42
007 Task Endowment Copywriting.html
008 Psychology 3 - Distance Copywriting.mp4
06:14
009 Psychology 4 - Uncertainty Copywriting.mp4
07:49
010 Psychology 5 - Corroborating Evidence Copywriting.mp4
06:35
011 Copywriting Funnel 1.mp4
11:55
012 Copywriting Funnel 2.mp4
18:58
013 SPF Copywriting Framework Workbook.mp4
13:32
013 SPF-B2B-Copywriting-Framework.xlsx
014 Copywriting Mistakes 1.mp4
05:43
015 Copywriting Mistakes 2.mp4
09:21
016 Copywriting Cases.mp4
15:52
017 Maximizing Video Views.mp4
03:55
018 PAS Copywriting.mp4
08:00
019 Tactical Copywriting Frameworks.mp4
11:00
020 Copywriting Case Studies 2.mp4
08:22
001 Introduction.mp4
01:44
002 Strategic Thinking for Conversion Rate Optimization.mp4
06:10
003 Assignment Audience Insights.mp4
02:02
004 On-site Surveys.mp4
01:26
005 Survey Example.mp4
01:49
006 Conversion Rate Optimization Mistake.mp4
08:27
007 Easiest Way to Boost Conversion Rates.mp4
06:10
008 Dramatic CTA Changes.mp4
04:03
009 Levels of Testing.mp4
04:34
010 Offer Testing.mp4
05:35
011 Time to Convert.mp4
03:01
012 30 Day Drip with Webinar.mp4
02:44
013 Assignment Webinar.html
014 6 Principles.mp4
08:00
015 Analytics Mistakes.mp4
11:29
016 Ungated Videos.mp4
06:02
017 Provide Options.mp4
05:04
018 Provide Options through Retargeting.mp4
03:03
019 Address Objections.mp4
08:23
020 Testing Creative Strategies.mp4
07:47
021 AB Testing Pages.mp4
03:15
022 AB Testing Pages 2.mp4
02:37
023 AB vs ABN vs. Multivariate Testing.html
024 General Rule of Thumb.mp4
02:15
025 CRO Software.mp4
10:20
026 Optimizing Based on Stages of Awareness.mp4
06:34
027 Funnel Content Testing.mp4
04:52
028 Funnel Example.mp4
05:07
029 Pricing Page Testing.mp4
06:50
030 Audio Testing.mp4
01:40
031 PQLs.mp4
05:40
032 Social Sign On.mp4
01:49
033 Live Chat CRO.mp4
04:32
034 Cancellation.mp4
01:39
035 Interactive Content.mp4
03:03
036 Advanced Facebook B2B Targeting.mp4
13:09
external-links.txt
001 Introduction.mp4
01:14
002 Shopify 1.mp4
08:41
003 Shopify 2.mp4
08:07
004 Shopify & McKinsey Framework.mp4
09:24
005 Shopify & Brand Language.mp4
06:25
006 Content Analysis.mp4
08:10
007 Psychology & Industries.mp4
10:13
008 Soft Content.mp4
02:28
009 Blog & More.mp4
07:47
010 Stages of Awareness.mp4
06:46
011 PAS Formula.mp4
02:08
012 Funnel Content Intro.mp4
02:28
013 Assignment.html
014 Buyers Guide.mp4
08:37
015 Survey Reports.mp4
09:27
016 Webinars.mp4
05:21
017 Case Studies.mp4
03:40
018 Case Study 2.mp4
02:35
019 Direct Mail.mp4
06:52
020 Direct Mail - Classic.mp4
08:10
021 Industrial Advertisement.mp4
04:48
022 My #1 Piece of Advice for PR & Event Content.mp4
04:59
023 Assignment.html
024 Article.mp4
05:26
025 Interactive Content [Optional].html
026 Article Focused on Problems.mp4
02:21
027 Salesy BOFU Content.mp4
05:52
028 Default Positioning.mp4
03:54
001 You Are Selling a Professional Service!.mp4
04:32
002 Specialists Dominate 1.mp4
12:59
003 Specialists Dominate 2.mp4
06:06
004 Choosing a Specialty for Your Digital Marketing Agency [Workbook].mp4
15:57
005 Assignment - Trusted Advisor.html
006 Assignment - Selling Outcomes.html
007 Research 1.mp4
07:38
008 Research 2.mp4
06:52
009 Assignment - Research.html
010 Getting Clients with Cold Email 1.mp4
05:28
011 Getting Clients with Cold Email 2.mp4
04:01
012 Getting Clients with Cold Email 3.mp4
06:16
013 Assignment - Cold Email.html
014 Getting Clients with LinkedIn Ads.mp4
04:13
015 Getting Clients with a Facebook Ad + Ebook.mp4
05:40
016 Getting Clients with Video Ads on LinkedIn.mp4
05:46
017 Assignment - Mid Funnel Offers.html
018 Getting Clients with Direct Mail.mp4
03:04
019 Getting Clients with Direct Mail 2.mp4
06:42
020 Getting Clients with Direct Mail 3.mp4
02:50
021 Getting Clients with Partnerships.mp4
04:22
022 Other Ways to Get Clients.mp4
11:38
023 Persuading Clients 1.mp4
09:11
024 Persuading Clients 2.mp4
07:38
025 More Ways to Get Clients.mp4
10:17
026 Getting Clients with Funnel Content.mp4
03:42
027 Digital Marketing Agency Pricing.mp4
09:03
028 Digital Marketing Agency Proposals 1.mp4
07:03
029 Digital Marketing Agency Proposals 2.mp4
05:31
030 Economics of Scaling and Agency.mp4
12:36
031 Appendix.html
001 Introduction.mp4
02:18
002 Avoid Gating Content.mp4
06:59
003 Assignment Ungated LinkedIn Content.html
004 Direct-Response vs Brand Awareness.mp4
06:40
005 Out of Market Buyers.mp4
03:39
006 Assignment In-Market Buyers.html
007 In Market Targeting.mp4
13:48
008 Awareness Advertising.mp4
06:38
009 Awareness Marketing Stages.mp4
03:41
010 Frequency & Reach.mp4
07:41
011 Repetition.mp4
07:17
012 Awareness Campaign Example.mp4
09:32
013 Video as Direct Response.mp4
04:36
014 Cheaper Video Views Campaign.mp4
04:29
015 Video Creative.mp4
02:19
016 Different Objective, Same Outcome.mp4
02:01
017 Comparing Video Metrics across Platforms.mp4
06:20
018 Comparing Videos within a Campaign.mp4
05:42
019 Lower CPC Creative.mp4
02:42
020 Comparing Video Views between Campaigns.mp4
01:47
021 When to Use LinkedIn Ads vs Other Ads.mp4
10:04
022 When Everything Fails.mp4
06:42
023 Using LinkedIn Ads for Research.mp4
02:43
024 Economies of Scale.mp4
05:44
025 Where to Use LinkedIn for Research.mp4
01:39
026 Negative Targeting.mp4
03:59
027 Positive Targeting.mp4
06:27
028 Demographic Targeting.mp4
03:36
029 Event Ads.mp4
08:22
030 Bidding.mp4
21:47
031 Spotlight Ads.mp4
08:55
032 Key Pointers.mp4
13:48
033 Boosting Organic Posts.mp4
05:45
034 High Level Considerations in B2B Marketing.mp4
06:24
035 Stage 1.mp4
05:08
036 Stage 2.mp4
11:07
external-links.txt
001 The key to product led growth is a wider top-of-funnel.mp4
02:54
002 What can we learn about product-led growth from free-to-play games.mp4
06:34
003 Gamification the Frontier of Product-Led Growth.mp4
11:59
004 Jason Lemkin on Freemium.html
005 Habit-forming products.mp4
15:19
006 Habit-forming products 2 (optional).html
007 Product Led Habit Formation.html
008 A simple trick to get the behavior you want.mp4
04:45
009 Do not require a work email!.mp4
09:23
010 What does product-led really mean.mp4
02:51
011 The end user is king.mp4
03:35
012 Usage-based trials.mp4
04:45
013 Changing peoples minds with PLG.html
014 Product Led Growth with RocketReach The Usage Experience.mp4
06:46
015 Email nurturing after signing up for a free account - part 1.mp4
14:38
016 Email nurturing after signing up for a free account - part 2.mp4
11:18
017 Sample nurture emails and tips.html
018 Case studies.html
019 Initial sign-up process.mp4
07:33
020 Closure.mp4
03:53
021 Dont ask for annoying information upfront.mp4
05:45
022 Visibility.mp4
02:41
023 Word of mouth.mp4
01:39
024 Finding influencers.mp4
11:23
025 Freemium vs. Free Trial.html
026 Conversion benchmarks.html
001 Avoid Big Capital Expenditures 1.mp4
07:15
002 Avoid Big Capital Expenditures 2.mp4
13:57
003 Borrow Credibility, Dont Build It.mp4
07:51
004 Approaching Influencers.mp4
07:10
005 Leveraging & Repurposing Existing Content (OPTIONAL).html
006 Avoid Perfectionism & Take Non-Financial Risks.mp4
07:20
007 Marketplaces 1.mp4
06:49
008 Marketplaces 2.mp4
07:42
009 ASO 1 - Keyword Research.mp4
12:26
010 ASO 1 - Optimization.mp4
09:59
011 Be Specific.mp4
17:54
012 Word of Mouth 1.mp4
15:13
013 Word of Mouth Drivers.mp4
11:13
014 Tips to Generate Word of Mouth Growth Hacking.mp4
13:49
015 Word of Mouth Growth Hacking Worksheet.mp4
06:45
015 Word-of-Mouth-Worksheet.xlsx
016 Canva Word of Mouth Growth Hacking Case Study.mp4
03:46
017 Viral Word of Mouth in the Book Industry.mp4
09:45
018 The 3 Principles of Growth Hacking.mp4
04:44
019 Example of the 3 Growth Hacking Principles.mp4
05:14
020 Supply & Demand Growth Hacking.mp4
02:40
021 Example - Low Supply Growth Hacking.mp4
04:08
022 Economies of Scale or Leverage.mp4
04:05
022 clichamp-viral.zip
023 Growth Hacking Tactic for Economies of Scale.mp4
03:39
024 Marketing Psychology Growth Hacking.mp4
02:17
024 linkedin-hack.zip
025 Example - Marketing Psychology Growth Hacking.mp4
02:23
026 Growth Hacking Mistakes.mp4
09:33
027 Look for Big Opportunities, Not just Problems.mp4
04:37
028 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harrys, etc.)!.html
029 Pay People to Talk to Sales.mp4
15:37
030 Lead Generation Is Easy.mp4
04:41
031 Enter Low Supply Channels Easy Growth Hacking.mp4
11:21
032 Seeding Markets with Network Effects.mp4
10:54
033 Seeding 2-Sided Markets.mp4
06:36
034 Airbnb Growth Hacking Case Study.mp4
05:14
035 Appendix.html
001 Conclusion.mp4
00:17
Description
Digital Marketing Course Udemy A-Z (Unofficial): Learn B2B Digital Marketing from a F100 Exec: Udemy Digital Marketing
What You'll Learn?
- Digital Marketing
- B2B Digital Marketing
- B2B Marketing
- Social Media Marketing
- Lead Generation
- Customer Acquisition
- Account Based Marketing
- B2B Copywriting
- B2B Content Creation
- B2B Conversion Rate Optimization
Who is this for?
What You Need to Know?
More details
DescriptionATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.
Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.
This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.
If you feel anything is missing, write me!
Key Udemy digital marketing course 2023 topics:
Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook digital marketing and Twitter)
Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies
This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.
Let’s get started!
P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses.
- LinkedIn Digital Marketing
- Facebook Digital Marketing
- New! Snapchat advertising
- New! Reddit advertising
- New! Spotify advertising
- New! Quora advertising
- Email Digital Marketing
- YouTube Digital Marketing
- Google Digital Marketing
- Digital Marketing Copywriting
- Twitter Digital Marketing
- Social Media Marketing
- How to Grow Your Digital Marketing Agency
- Digital Marketing Course for Lead Generation
- Digital Marketing Course Udemy
- TikTok Marketing
- Account Based Marketing (ABM)
- Advanced B2B Targeting Methods
- Advanced B2B Marketing Plans
"One of the best Udemy digital marketing courses!"
Who this course is for:
- Digital Marketing Consultants
- B2B Managers
- Entrepreneurs
- Marketing Executives
- Digital Marketers
- Digital Agencies
- Marketing Consultants
- Marketing Managers
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.
Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.
This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.
If you feel anything is missing, write me!
Key Udemy digital marketing course 2023 topics:
Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies
This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.
Let’s get started!
P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses.
- LinkedIn Digital Marketing
- Facebook Digital Marketing
- New! Snapchat advertising
- New! Reddit advertising
- New! Spotify advertising
- New! Quora advertising
- Email Digital Marketing
- YouTube Digital Marketing
- Google Digital Marketing
- Digital Marketing Copywriting
- Twitter Digital Marketing
- Social Media Marketing
- How to Grow Your Digital Marketing Agency
- Digital Marketing Course for Lead Generation
- Digital Marketing Course Udemy
- TikTok Marketing
- Account Based Marketing (ABM)
- Advanced B2B Targeting Methods
- Advanced B2B Marketing Plans
"One of the best Udemy digital marketing courses!"
Who this course is for:
- Digital Marketing Consultants
- B2B Managers
- Entrepreneurs
- Marketing Executives
- Digital Marketers
- Digital Agencies
- Marketing Consultants
- Marketing Managers
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Dekker Fraser, MBA
Instructor's CoursesManagement Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for a Google accelerator startup• Senior Product Marketing Manager for a Series-A startup• Product Marketing Manager for a Google-backed Series-D startup• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's University Academic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity
Jyra Galosmo
Instructor's CoursesHello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
Udemy
View courses UdemyStudents take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
- language english
- Training sessions 473
- duration 50:09:05
- English subtitles has
- Release Date 2023/12/16
