Digital Marketing and GDPR (data protection)

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Gerasimos Magoulas

1:45:21

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1. Introduction

1. Course Overview.mp4

03:00

2. Meet your instructor.mp4

01:00

2. General Data Protection Regulation (GDPR)

1. Definition.mp4

01:01

2. Terminology.mp4

11:51

3. Principles.mp4

03:04

4. Data Subjects Rights.mp4

06:47

5. GDPRs chapters.mp4

04:13

6. GDPR fines.mp4

02:32

7. GDPR at a glance.mp4

02:25

8. GDPR implementation phases proposal.mp4

02:12

9. Organizational and Technical Measures.mp4

07:37

3. Digital Marketing

1. Definition.mp4

01:03

2. Digital Marketing methods.mp4

19:58

4. Application of GDPR to the methods of DM

1. General.mp4

02:45

2. Companys Website.mp4

13:56

3. Email Marketing.mp4

04:13

4. Search Engine Optimization.mp4

03:08

5. Search Engine Marketing.mp4

03:30

6. Social Media Marketing.mp4

03:02

7. Mobile Advertising.mp4

03:26

8. Affiliate Marketing.mp4

03:03

5. Conclusions

1. Conclusions.mp4

01:35

Description

Applying GDPR (data protection) on digital marketing methods

What You'll Learn?

Analyze the Reasons for Establishing GDPR
Examine What GDPR Provides for EU Citizens
Propose a Basic GDPR Implementation Methodology for an Organization
Analyze Main Methods of Digital Marketing
Highlight How Personal Data Is Linked to Digital Marketing Methods
Propose GDPR Application Methodologies per Digital Marketing Method

Who is this for?

Business Owners

Digital Marketers

Affililiate Marketers

Website creators

Marketing Students

Digital Marketing enthusiasts

Social Media users

What You Need to Know?

There are no requirements or prerequisites for taking this course

More details

Description
Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.
Course Overview:
1. Introduction to GDPR and Data Protection
Understanding the Need for GDPR
Evolution of Data Protection Laws
Key Principles of GDPR
2. GDPR Rights and Protections for EU Citizens
Individual Rights under GDPR
Empowering Users with Control over Data
Privacy by Design and Default
3. GDPR Implementation Methodology for Organizations
Data Auditing and Mapping
Developing GDPR Policies and Procedures
4. Technical and Organizational Measures for GDPR Compliance
Technical Measures: Encryption, Pseudonymization, and Security Assessments
Organizational Measures: Data Protection Officers, Impact Assessments, Documentation
5. Overview of Digital Marketing Methods
Company Website
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Mobile Marketing
Affiliate Marketing
6. Linking Personal Data to Digital Marketing Methods
Which are the personal data in DM Methods
7. GDPR Application Methodologies for Digital Marketing
Implementing GDPR in DM methods
9. Continuous Compliance and Updates
Staying Current with GDPR Changes
Developing a Culture of Continuous Compliance
This course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.
Who Should Enroll:
Digital Marketers
Business Owners
Students
Digital Marketing Enthusiasts
Influencers
Social Media Users
Website creators
Affiliate marketers
Who this course is for:
Business Owners
Digital Marketers
Affililiate Marketers
Website creators
Marketing Students
Digital Marketing enthusiasts
Social Media users

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Gerasimos has been working in the IT and Security Sector for 18 years. He has held various roles such as Project Manager, Technical Director, and Business Owner at New Technology applications, including Physical Access Control.In addition to his extensive professional experience, he also has 18 years of teaching experience at educational institutes, where he has taught subjects such as computer networks, Operating Systems, electronics, and Security Electronic Devices.Gerasimos holds two bachelor's degrees in Physics and Informatics, a diploma in Electronics, and three Master's degrees in Business Administration, Economics, and Digital Marketing. He continues to pursue further studies in various scientific fields.He is passionate to share his knowledge and experience on different scientific and technology fields.

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