Developing Your Personal Brand

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Jason Alba

2:38:24

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1. Course Overview

1. Course Overview.mp4

01:38

02. The What and How of Personal Branding

01. Introduction.mp4

02:50

02. You Have a Personal Brand.mp4

03:30

03. Personal Branding and Your Career.mp4

04:07

04. The Cost to Develop Your Personal Brand.mp4

04:00

05. The Cost of Neglecting Your Brand.mp4

04:07

06. Of Thought Leaders and Subject Matter Experts.mp4

05:09

07. Understanding Influencers.mp4

04:36

08. Defining Your Niche.mp4

04:27

09. Using the 360 Survey to Understand Your Brand.mp4

04:28

10. Making Your Brand Discoverable.mp4

03:15

11. Example of a 12 Month Personal Branding Strategy.mp4

07:43

12. Summary.mp4

00:58

03. Personal Brand Tactics

01. Introduction.mp4

00:28

02. The First Personal Branding Rule.mp4

04:29

03. The Second Personal Branding Rule.mp4

03:59

04. The Third Personal Branding Rule.mp4

01:42

05. Marketing Assets.mp4

02:54

06. Creating a Winning Tagline.mp4

02:55

07. Your 30 Second Pitch.mp4

03:46

08. Personal Branding and Social Networks.mp4

03:37

09. Using On-brand Images Online.mp4

03:42

10. Recommendations and Endorsements.mp4

02:34

11. Blogging for Your Personal Brand.mp4

04:27

12. Writing an eBook for Your Personal Brand.mp4

03:38

13. Considering a Published Book.mp4

03:58

14. Public Speaking to Enhance Your Personal Brand.mp4

04:17

15. Your Portfolio.mp4

03:44

16. Clothing and Your Outward Appearance.mp4

04:05

17. Summary.mp4

00:57

04. Awesome Personal Branding Examples

01. Introduction.mp4

00:18

02. Tagline Examples.mp4

06:55

03. A 30 Second Pitch Example.mp4

04:48

04. On-brand Image Examples.mp4

04:46

05. Recommendations and Endorsement Examples.mp4

07:27

06. Blog Examples.mp4

06:55

07. Book Examples.mp4

06:29

08. Speaking Examples.mp4

07:38

09. Portfolio Examples.mp4

06:05

10. Summary.mp4

01:03

Description

Personal branding is critical to your career management, income security, networking success, freelancing, and other career goals. This course will teach you how to create and communicate an awesome personal brand.

What You'll Learn?

Personal branding is a bit of an elusive concept. Many people don’t understand what personal branding really is, or what they can do to impact their brand in a positive way. In this course, Developing Your Personal Brand, you’ll learn about tools, tactics, and techniques to help others understand what your brand is, and empower them to communicate your brand to their colleagues. First, you’ll explore foundational personal branding concepts to help guide your personal branding strategy. Next, you’ll discover tools and tactics to create, enhance, and share your personal brand. Finally, you’ll learn how others are using these principles and tactics to effectively communicate their brands, and get ideas you can add to your own personal branding strategy. When you are finished with this course, you’ll have the skills and knowledge needed to create the right personal brand to help with your career goals.

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Personal Branding

Jason Alba

Instructor's Courses

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books. He speaks and blogs regularly about soft skills, professional development, and career management. He has a CIS undergraduate and an MBA from Idaho State University.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.