Developing Personalized Emails in Salesforce Marketing Cloud

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Shane Smyth

39:07

16 View

01 - Course Overview

01 - Course Overview.mp4

01:20

02 - Understanding Emails in Marketing Cloud

02 - What Makes up an Email.mp4

05:29

03 - Why Do You Want to Personalize Your Emails.mp4

01:18

04 - Items You Need to Consider for Personalization.mp4

01:47

05 - What Does Personalization Look Like.mp4

01:35

06 - How and What Do You Personalize.mp4

02:56

03 - Assessing and Preparing Data for Salesforce Emails

07 - Assessing and Preparing Data for Salesforce Emails.mp4

01:05

08 - What Is Involved in Creating a Use Case.mp4

01:06

09 - Carved Rock Fitness Scenario .mp4

06:49

04 - Send a Personalized Email with AMPscript

10 - Tips for a Fault Tolerant Email.mp4

01:18

11 - Pulling It Together with Personalization.mp4

08:16

12 - Steps to a Successful Email.mp4

01:00

13 - Preview Content and Send!.mp4

05:08

Description

This course will teach you the basics of email personalization using AMPscript in Salesforce Marketing Cloud.

What You'll Learn?

Personalized emails enable you to move from mass marketing to one-to-one communication. This allows your customers to receive the content they want, when they want it.

In this course, Developing Personalized Emails in Salesforce Marketing Cloud, you’ll learn how to set up personalized emails using AMPscript.

First, you’ll explore the basics of emails in Salesforce Marketing Cloud and how the components add up to make a templated email.

Next, you’ll discover exactly what data it takes to embark on sending personalized emails.

Finally, you’ll learn how to build personalization using AMPscript and get into the nuts and bolts of what’s possible in Salesforce Marketing Cloud.

When you’re finished with this course, you’ll have the skills and knowledge needed to use AMPscript for building and testing personalized emails in Salesforce Marketing Cloud.

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Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

Pluralsight

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Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.