Developing on AWS Pinpoint for Analytics and User Engagement

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Bear Cahill

1:01:57

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01 - Introduction

01 - Analytics and user engagement.mp4

00:49

02 - What you should know.mp4

00:24

02 - 1. AWS Pinpoint Overview

01 - Introduction to AWS Pinpoint.mp4

01:03

02 - AWS account and pricing.mp4

03:43

03 - AWS console and services.mp4

02:00

04 - Pinpoint features and pricing.mp4

02:38

05 - Segments and channels.mp4

01:36

06 - Campaigns and metrics.mp4

02:51

03 - 2. Segments and Data

01 - Users and endpoints.mp4

02:42

02 - Imported and dynamic segments.mp4

02:30

03 - Create a Pinpoint project.mp4

01:41

04 - Import segment.mp4

04:36

05 - Dynamic segment.mp4

02:33

06 - Challenge Import a JSON segment.mp4

00:48

07 - Solution Import a JSON segment.mp4

01:38

04 - 3. Engagement Campaigns

01 - Creating a campaign.mp4

03:46

02 - Define a message.mp4

04:04

03 - Launch a campaign.mp4

01:43

04 - Send a message.mp4

00:55

05 - Challenge AB test campaign.mp4

00:30

06 - Solution AB test campaign.mp4

01:44

05 - 4. Analytical Data

01 - Analytic charts.mp4

02:23

02 - Funnel analytics.mp4

02:16

03 - Monitoring and metrics.mp4

02:11

06 - 5. Technical Access

01 - Security with IAM.mp4

04:03

02 - Log in and API access.mp4

02:32

03 - Limits.mp4

01:33

04 - SDKs.mp4

02:01

07 - Conclusion

01 - Next steps.mp4

00:44

Description

Knowing how your app or website is being used can open a gateway to monetization. Analyzing audience usage data and furthering engagement through messages provide you with powerful marketing tools. Beyond just analytics, AWS Pinpoint is a system that allows you to specify a segment of your audience and engage them. In this course, instructor Bear Cahill provides a mixture of business analytics and developer how to for customer engagement using Amazon Pinpoint. Bear gives you an overview of AWS Pinpoint, including account, pricing, features, campaigns, metrics, and more. He shows you the two types of audience segment definitions, then goes into ways you can make the best use of segments and data. Bear steps you through the full process of creating and launching an engagement campaign, then explains how to use Pinpoint for analytic charts, funnel analytics, monitoring, and metrics. Plus, he shows you how to control technical access with IAM, login and API access, limits, and SDKs.

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Amazon AWS

Bear Cahill

Instructor's Courses

Freelance mobile app developer since 2008 having worked on well over 100 mobile apps - see Brainwashinc.com. Clients include Escort/Cobra Radar, FlightTrackPro, ATVEscape, AppCubby, GuitarTricks.com, IRCO, Ramquest, Semaphore Mobile and more. Authored "iOS in Practice" for Manning Publishing and "UI Design for iOS App Development (Using SwiftUI)" for Apress. See https://brainwashinc.com/ios-book/ Online course author for Lynda.com/Linkedin Learning and onsite trainer for mobile app development for several corporate education companies . Courses include iOS/Android mobile app development, AWS, Firebase and more. See https://brainwashinc.com/online-courses/

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.