Develop Your Personal Brand in Tech with LinkedIn

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49:55

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01 - Introduction

01 - The importance of building a brand in tech.mp4

01:11

02 - 1. Benefits of Having a Personal Brand on LinkedIn

01 - Stand out from the crowd.mp4

01:22

02 - Gain a competitive advantage.mp4

00:53

03 - Attract relevant opportunities.mp4

00:58

04 - Brand mission Keywords.mp4

01:21

03 - 2. Building Your Brand on LinkedIn

01 - Starting where you are.mp4

02:20

02 - Power of authenticity.mp4

03:12

03 - Power of consistency.mp4

02:28

04 - Setting goals and tracking progress.mp4

01:09

05 - Brand mission Define your goals.mp4

00:28

06 - Build your profile.mp4

04:50

07 - Brand mission Build your profile.mp4

00:47

04 - 3. Content Creation Ideas for LinkedIn

01 - Types of content.mp4

00:39

02 - Text only post.mp4

01:25

03 - Text and image post.mp4

01:44

04 - Native video.mp4

02:20

05 - LinkedIn polls.mp4

01:50

06 - Document carousel posts.mp4

01:56

07 - LinkedIn Live Video.mp4

01:57

08 - LinkedIn articles and newsletters.mp4

01:55

09 - Content best practices.mp4

05:21

10 - Addressing fear and obstacles.mp4

02:15

11 - Brand mission Create a post.mp4

01:51

12 - Engaging with others.mp4

02:57

13 - Brand mission Engage with others.mp4

00:43

14 - Content repurposing.mp4

00:47

15 - Brand mission Reuse content.mp4

00:26

05 - Conclusion

01 - Next steps for building your brand.mp4

00:50

Description

Having a strong personal brand can help you stand out from competitors and colleagues and attract relevant opportunities. The value of data is now well recognized, and the value of data professionals has increased substantially. As more individuals join the tech field, competition increases and therefore it’s even more important now to focus on building a brand to help you stand out from peers. In this course, Kate Strachnyi, a data professional who has built an online community and a large social media following, teaches you how to develop your own personal brand with LinkedIn to help you distinguish yourself in an increasingly crowded field of qualified professionals. She covers the benefits of having a personal brand on LinkedIn, shares tips for creating your profile, and explains the various types of content that you can create and share in support of building your brand.

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Personal Branding

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.