Demystifying the Metaverse - Marketing in the Web3 era

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Shyair Ganglani

54:57

21 View

1 - Introduction

1 - Introduction and Credentials.mp4

01:41

2 - Module 1 Demystifying the Metaverse

2 - Demystifying the Metaverse.mp4

05:58

3 - Module 2

3 - Why should we care.mp4

07:02

4 - Module 3

4 - The elements of Web3.mp4

05:34

5 - Module 4

5 - Building brands with Web3 tech.mp4

29:28

6 - Module 5

6 - Strategic approach and conclusion.mp4

05:14

Description

Learn to leverage the latest Metaverse platforms and technologies to help grow your brands

What You'll Learn?

Understanding the Metaverse – definition, possibilities, and limitations
Reviewing best-in-class global applications by global brands
Establishing general principles and pillars for Metaverse strategy communication development
Keeping the end customer/user in mind through every step of the development journey

Who is this for?

Marketing professionals

Brand managers

Advertisers

Web3 enthusiasts

Metaverse Marketeers

What You Need to Know?

No prior experience required, you will learn everything you need to know from this course

More details

Description
The Metaverse is the next revolution that would affect all aspects of life during the next two decades
This course aims to provide the building blocks of understanding this revolutionary technology and empowering leaders across sectors and industries to set their objectives and start developing their Metaverse strategies by building a foundational understanding of the individual technologies that make up the Metaverse and how to leverage each of them to augment your digital communication and service delivery.
Including:
1. The Web3 consumer experience is more important than the marketing message.
2. Web3 speed-to-market is critical for building brand equity and running tests while establishing a diverse footprint that future-proofs business impact.
3. Brands need to start figuring out their Web3 governance playbook today in order to be ready for wider consumer adoption.
4. Itâ€™s not one or the other â€” Web3 is additive to Web2 brand ecosystems.
5. The only thing a brand has to offer any Web3 audience is purposeful and authentic engagement.
Learn to create incredible experiences in the Metaverse that both simplify and enrich the life of your consumers and communities in a way that will grow both your brand's awareness and its affinity with consumers of all ages.
WHAT ARE YOU WAITING FOR? START YOUR METAVERSE LEARNING JOURNEY TODAY!
Who this course is for:
Marketing professionals
Brand managers
Advertisers
Web3 enthusiasts
Metaverse Marketeers

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Shyair is a born entrepreneur who lives by the creed; see a need, fill a need. Starting his first business at just 6 years old, he has since established and sold 5 highly successful businesses across various industries.Shyair comes from Singapore, where he served his national service with the Singapore Police Force and learnt the indispensable value of discipline and courage.After graduating at the top of his class at the American University in Dubai, the financial prodigy went on to dominate the corporate world. Starting his career at P&G and then quickly becoming the youngest Category Director in company history, developing and executing strategy across billion dollar brands. With a relentless obsession for staying ahead of the curve, Shyair started exploring the blockchain space as early as 2015 and was convinced that DeFi is the future of finance and Web 3.0 the future of technology. Thus he started developing Metaverse strategies for his company and several others.It is the amalgamation of this entrepreneurial spirit, military discipline and audacious ambition that Shyair hopes to employ in building Metacom into a global powerhouse of the future.

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