Demystifying ChatGPT and AI to Supercharge Your Marketing an

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Ken Burke

50:54

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1. Explosive Growth of ChatGPT.mp4

02:04

2. Understanding ChatGPT for Marketers.mp4

05:49

3. Applying ChatGPT to Your Business - Examples.mp4

07:03

4. Warming - Challenges with Using ChatGPT.mp4

03:12

5. Understanding How ChatGPT Works.mp4

03:44

6. Using ChatGPT for Marketing and Sales.mp4

07:36

7. Things to Consider Before Generating AI Content.mp4

02:44

8. Using Prompts to Refine Your AI Content.mp4

03:35

9. Live ChatGPT Content Generation - Marketing Use Cases.mp4

03:42

10. Tools to Help Generate AI Content That Works.mp4

07:19

11. A Look at the Future of AI.mp4

04:06

Description

Learn how to use ChatGPT from an AI Expert and Chief Marketer so you can integrate it into your marketing and selling st

What You'll Learn?

Understand the basics of Chat GPT and AI technology and its applications in marketing and sales strategies.
Learn how to effectively integrate Chat GPT and AI into your organization's marketing and sales activities to improve business results.
Develop skills to create and deploy chatbots using Chat GPT and AI technology to automate customer interactions and improve customer experience.
Get free tools to help you improve your effectiveness with ChatGPT

Who is this for?

This course is ideal for anybody working in marketing or sales who need to generate marketing and sales content

More details

Description
You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks such as writing emails or articles. In this course, you will learn how to utilize ChatGPT's generative AI technology to create human-like responses and generate creative content for marketing purposes.

You will be introduced to Deepak Goyal, an expert in AI technology who has been working in the field for over ten years and is both an engineer and a marketer. Deepak will demonstrate the capabilities of ChatGPT and the GPT language model to generate responses to text prompts. You will learn how to interact with the tool, create and refine prompts, and understand its limitations.

The course will cover the basics of generative AI technology, how it differs from rule-based or supervised learning, and the potential it has to simulate human-like thinking. You will also gain an understanding of the precautions that marketers should consider when using AI technology, particularly chat, and how to avoid plagiarism while generating product descriptions.

The course will emphasize the importance of understanding your target audience and how to tailor content to their personas, including using the language model with as much relevant information as possible about the product. You will also learn how to refine prompts and experiment with different prompts to find the best results for your needs.

Lastly, the course will cover the future of AI and where it is headed, including how companies are integrating GPT technology and fine-tuning it for subject matter. You will gain a comprehensive understanding of how to use AI and ChatGPT to enhance your marketing and sales strategies and stay ahead of the competition.
Who this course is for:
This course is ideal for anybody working in marketing or sales who need to generate marketing and sales content

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Ken Burke, founder and CEO of The entrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

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