Defining and Segmenting Competition

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EntrepreneurNOW

32:53

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01 - Introduction

01 - What it means to define and segment competition.mp4

05:17

02 - 1. Defining and Segmenting Competition

01 - Handling indirect competition.mp4

03:31

02 - Understanding wallet share.mp4

02:54

03 - Creating a competitive binder.mp4

05:05

04 - Competition You must have some.mp4

04:05

05 - Too much competition.mp4

03:03

06 - Nutrition bar market case study.mp4

04:29

03 - 2. Defining and Segmenting Your Competition in Action

01 - Defining and segmenting your competition in action.mp4

04:29

Description

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need other recognize as an opportunity. In this course, you can learn how to delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

This course was created by EntrepreneurNOW. We are please to offer this training in our library.

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.