Data-Driven Product Research and Design

Focused View

Shanae Chapman

2:20:17

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01 - Introduction

01 - Integrate data into product research and design.mp4

00:37

02 - 1. Planning Your Roadmap

01 - Identifying questions for research and design.mp4

06:04

02 - Gathering priorities from stakeholders.mp4

04:14

03 - Identify barriers to usability, accessibility, and inclusion.mp4

02:58

04 - Visualizing your roadmap.mp4

07:47

03 - 2. Product Analytics Discovery

01 - Integrating data analytics discovery to learn user behavior.mp4

00:53

02 - Using Heap for product analytics discovery.mp4

10:20

03 - Using Pendo for product analytics discovery.mp4

09:54

04 - 3. Customer Discovery

01 - Selecting the right research method.mp4

06:31

02 - Inclusive participant criteria and recruiting.mp4

11:05

03 - Survey design basics.mp4

07:45

04 - Interview basics.mp4

06:01

05 - Incentives and scheduling.mp4

05:58

05 - 4. Design Discovery

01 - FigJam brainwriting.mp4

08:57

02 - FigJam for journey mapping.mp4

04:32

03 - FigJam for design studio.mp4

05:03

04 - FigJam for card sorting.mp4

04:40

05 - Creating wireframes in Figma.mp4

05:46

06 - Inclusive design practices.mp4

06:16

06 - 5. Generative and Evaluative Testing

01 - Generative testing.mp4

11:00

02 - Evaluative testing.mp4

06:26

07 - 6. Reporting and Communication

01 - Synthesizing data.mp4

03:31

02 - Knowledge sharing.mp4

03:22

08 - Conclusion

01 - Taking data, research, and design further.mp4

00:37

Description

Data-driven research and design are vital to modern product teams, but how do you find out which processes and tools will work best for your team? In this course, tech expert Shanae Chapman guides you through the tools and workflows for creating a data-driven product roadmap. Learn how to identify and collect challenges and questions for research efforts. Find out how to plan, recruit for, and schedule research sessions using common tools. Explore inclusive recruiting and interviewing processes and best practices. Go over design discovery using shared tools, as well as ways you can collect, collate, and present data findings to your team and stakeholders. Plus, discover tools that can help you manage the process of design research across your team.

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Data Science

Product Design

Shanae Chapman

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.