Data Driven Marketing A-Z: Improve Your Campaign Performance

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Ligency I Team,Ligency Team,David Tanaskovic

3:22:32

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1 - Introduction

1 - Introduction.mp4

02:06

2 - Course Structure.mp4

03:09

3 - EXTRA Learning Paths.html

4 - Get the materials.html

5 - Some Additional Resources.html

2 - Campaign Effectiveness

6 - Introduction and Welcome to Campaign Effectivness.mp4

00:52

7 - Updates on Udemy Reviews.mp4

01:09

8 - Total Leads.mp4

05:23

9 - Total Leads Practical.mp4

06:27

10 - Cost Per Lead.mp4

04:11

11 - Practical Excercise.mp4

07:04

12 - Lead to Close Ratio.mp4

05:09

13 - Reverse Engineering Success.mp4

06:39

3 - Return on Investment

14 - Introduction and Welcome to Return on Investment.mp4

00:34

15 - How to Calculate and What does it Mean.mp4

05:47

16 - Return on Investment for Business.mp4

03:23

17 - Results Analysis.mp4

02:59

17 - Section-Two-Sheets.xlsx

4 - Launching a Campaign the Blueprint

18 - Introduction and Welcome to Launching a Campaign Blueprint.mp4

01:25

19 - Mapping Your Marketing Campaign.mp4

05:38

20 - Adding Trackable Metrics.mp4

05:05

21 - Cost Benefit Analysis.mp4

07:59

22 - Campaign Basic Design Concepts.mp4

03:50

23 - Case Study Design.html

24 - Design Concepts in Action.mp4

04:18

25 - Email Marketing AB Testing.mp4

09:03

26 - AB Testing Practical Analysis.mp4

11:49

27 - Campaign Blueprint.mp4

05:39

5 - Advanced Analytics

28 - Introduction and Welcome To Advanced Analytics.mp4

02:55

29 - Where to get the Dataset.html

30 - Exploring Understanding the Dataset.mp4

09:53

31 - Pivot Analytics Blueprint.mp4

10:06

32 - Replicating the Blueprint.mp4

06:05

33 - Analysing Pivots.mp4

10:10

34 - Checking for Statistical Significance.mp4

08:08

35 - Dealing with Continuous Variables.mp4

06:42

36 - EXTRA Statistical Anomalies.mp4

08:48

37 - Advanced Analytics Recap.mp4

04:33

6 - Analysis Big Data Tips and Opportunities

38 - Introduction and Welcome to Analysis Big Data and Opportunity.mp4

00:55

39 - Analysis and Data for SMEs and CEOs.mp4

04:58

40 - Life Time of a Customer Further Reading.html

41 - Time Data and Tips.mp4

03:01

42 - Buying Behavior and Tips.mp4

02:54

43 - Repeat Sales and Tips.mp4

03:09

44 - Website Interactions and Tips.mp4

02:46

45 - Demographics and Tips.mp4

04:23

7 - Conclusion

46 - A Big and Warm Thank You.mp4

00:48

47 - THANK YOU video.mp4

02:40

8 - Congratulations Dont forget your Prize

48 - BONUS Cloud Skills for ML AI COUPON inside.html

Description

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance

What You'll Learn?

Understand Data Driven Marketing
Calculate Cost Per Lead (CPL)
Calculate Lead To Close Ration
Launch a Campaign
Work out the ROI
Analyse and critically asses a marketing campaign

Who is this for?

If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.

If you are a student and your looking to gain some real life marketing skills to add value in your first role

This course is for anybody who wants to add data-driven decisions into their marketing strategy

What You Need to Know?

Some campaign experience and marketing knowledge will give you a deeper understanding of some concepts

A passion for marketing and data with really basic knowledge of excel

More details

Description
Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That's where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.

It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you withÂ realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.

Data doesn't have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results.Â

So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry!
Who this course is for:
If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.
If you are a student and your looking to gain some real life marketing skills to add value in your first role
This course is for anybody who wants to add data-driven decisions into their marketing strategy

User Reviews

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Hi there,We are the Ligency team. You will be hearing from us when new Ligency courses are released, when we publish new podcasts, blogs, share cheatsheets and more!We are here to help you stay on the cutting edge of Data Science and Technology. See you in class,Sincerely,Ligency Team!

Ligency Team

Instructor's Courses

Hi there,We are the Ligency PR and Marketing team. You will be hearing from us when new courses are released, when we publish new podcasts, blogs, share cheatsheets and more!We are here to help you stay on the cutting edge of Data Science and Technology.See you in class,Sincerely,The Real People at Ligency

David Tanaskovic

Instructor's Courses

Hi I’m David,I Love Project Management, I Love Business Development and I Love Analytics.I have been working in Project Management for many years now and I also own an international retail business. My experience and passion has made me want to become an educator so that I can share my knowledge and enrich my students with strategic thinking.With the fast pace increase of digital marketing I noticed a lack of experience and knowledge with analytical marketing across all levels of business and I wanted to make comprehensive courses that are simple for all levels to get a foundation in marketing and data analysis. My courses are design for all levels and will give you the knowledge necessary to approach marketing and business in a new way. If you are a student they will prepare you for work in a realistic way.If you are a manager they will give you the tools to create strategic decisions for success in marketing.If you are an owner/CEO they will give you an overview of reporting an analysis to be able to interpret results and make accurate decisions.

Udemy

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