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Customer Service Strategy

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Brad Cleveland

51:03

520 View
  • 01 - Customer service excellence is your strategic advantage.mp4
    00:33
  • 01 - Define a customer service strategy.mp4
    03:32
  • 02 - The role of customer service strategy.mp4
    03:19
  • 03 - Identify customer expectations.mp4
    03:08
  • 04 - Characteristics of an effective customer service strategy.mp4
    03:02
  • 01 - Introduction to the strategic planning process.mp4
    02:40
  • 02 - Establish a shared vision.mp4
    03:47
  • 03 - Shape the customer access strategy.mp4
    03:55
  • 01 - Build the right skills, knowledge, and leaders.mp4
    03:33
  • 02 - Implement operational plans and processes.mp4
    03:16
  • 03 - Establish enabling technologies.mp4
    03:32
  • 01 - Make the required investments.mp4
    03:34
  • 02 - Harness innovation.mp4
    03:25
  • 01 - Use strategy to guide decisions and direction.mp4
    03:01
  • 02 - Gauge the effectiveness of the customer service strategy.mp4
    03:00
  • 03 - Keep strategy current.mp4
    02:04
  • 04 - Shape the future.mp4
    01:42
  • Description


    Given fast-evolving customer expectations, every organization needs an effective customer service strategy to guide operations and decisions. Your service strategy is the bridge between the organization's vision and mission—and the decisions and actions that happen every day. Join Brad Cleveland in this course and learn how to develop and execute an effective customer service strategy for your organization and team. Learn the steps of the strategic planning process, involving vision, customer access, talent, processes, technology, investments, and innovation. Plus, discover how to put your strategy to work, measure its effectiveness over time, and make updates to keep your strategy current.

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    Brad Cleveland
    Brad Cleveland
    Instructor's Courses
    Brad Cleveland is an author, speaker, and consultant known globally for his expertise in customer strategy and management. He has worked across 45 states and in 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the governments in the U.S., Canada, and Australia. Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" (1st ed. 2021) and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience" (4th ed. 2019). His books and LinkedIn Learning courses have been translated into a dozen languages. Brad has appeared in media that has included the New York Times, Washington Post, Wall Street Journal, Financial Times, Fast Company, Inc. Magazine, Kiplinger's, television networks (PBS, CNBC, Fox, MSNBC), and NPR’s All Things Considered. He was nominated for the prestigious Computerworld Smithsonian 21st Century Pioneering Award, and was recipient of ICMI’s Inaugural Lifetime Achievement Award. Brad was founding partner and former CEO of the International Customer Management Institute, ICMI, where he serves as an advisor. He works with organizations as a keynote speaker, workshop leader, and consultant.
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 17
    • duration 51:03
    • English subtitles has
    • Release Date 2024/06/22