Customer Segmentation Analytics Masterclass 2023

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Tobias Mayer

3:11:22

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1. Welcome!

1. Welcome!.mp4

04:32

2. Hi, Im Toby.mp4

02:04

3. Tips & Tricks.mp4

03:12

4. FAQs.html

2. Introduction

1. Introduction.mp4

02:18

2. Target Audience.mp4

03:41

3. Course Structure.mp4

02:59

4. Learning Objectives.mp4

03:04

5. Overview Sales Analytics.mp4

06:18

6. Pre-Sales Analytics.mp4

07:41

7. Sales Analytics.mp4

07:11

8. After-Sales Analytics.mp4

08:19

9. Customer Segmentation Analytics.mp4

04:36

3. Preparation

1. Preparation.mp4

02:35

2. Approach.mp4

02:18

3. Download of Anaconda.mp4

02:37

4. Introduction to Jupyter and Python.mp4

15:36

5. Summary Preparation.mp4

02:16

4. Analytics Basics

1. Analytics Basics.mp4

01:50

2. Labeled vs. Unlabeled Data.mp4

02:59

3. Supervised Algorithms.mp4

03:36

4. Simple Linear Regression.mp4

01:26

5. Evaluation of Supervised Algorithms.mp4

02:36

6. Unsupervised Algorithms.mp4

03:41

7. k-Means Algorithm.mp4

16:14

8. Evaluation of Unsupervised Algorithms.mp4

02:57

9. Summary Analytics Basics.mp4

02:47

10. Quiz Analytics Basics.html

5. Case Study

1. Case Study.mp4

03:23

2. Collect Data.mp4

05:36

3. Explore Data.mp4

07:45

4. 2D Clustering based on Age and Spending Score.mp4

07:00

5. 2D Clustering based on Annual Income and Spending Score.mp4

06:40

6. 3D Clustering Age , Annual Income and Spending Score.mp4

03:31

7. Develop Marketing Strategies.mp4

08:22

8. Personalize Customer Experience.mp4

04:51

9. Test and Refine Strategies.mp4

03:23

10. Evaluate Strategies.mp4

04:18

11. Summary Case Study.mp4

01:42

12. Quiz Case Study.html

6. Course Summary

1. Course Summary.mp4

02:44

2. Review Learning Objectives.mp4

02:46

3. Congratulations - Youve made it!.mp4

01:55

4. Final Quiz.html

7. Thank you

1. Thank You!.mp4

01:33

2. More Courses.mp4

02:33

3. TMA Members Club.mp4

02:24

4. BONUS.mp4

01:33

Description

Master the Art of Customer Segmentation Analytics: Drive Business Success with Data-Driven Strategies!

What You'll Learn?

Understand the fundamentals of customer segmentation
Identify customer segments
Analyze customer data with python
Measure and evaluate segmentation success
Apply segmentation insights to marketing & sales strategies
Evaluate and refine segmentation strategies

Who is this for?

Sales Professionals

Marketing Professionals

Business Analysts

Data Analysts

Product Managers

Entrepreneurs

Business Owners

What You Need to Know?

Interest in sales and data analytics

Curiosity to learn new things

Willingness to learn

More details

Description
Are you tired of wasting your marketing efforts on generic campaigns that fail to resonate with your target audience? It's time to unlock the power of customer segmentation analytics with our transformative online course.

In today's competitive market, understanding your customers is key to success. Our comprehensive course on customer segmentation analytics will teach you how to effectively divide your customer base into distinct segments based on their unique characteristics, preferences, and behaviors. By doing so, you'll be able to tailor your marketing strategies and deliver personalized experiences that drive engagement, conversions, and customer loyalty.

We will guide you through the entire process of customer segmentation analytics, from collecting and analyzing customer data to creating actionable segments that align with your business goals. You'll learn how to leverage advanced analytics tools and techniques to uncover hidden patterns, identify valuable customer segments, and develop targeted marketing campaigns that yield exceptional results.

Whether you're a marketing professional, business owner, or aspiring data analyst, this course is designed to equip you with the skills and knowledge needed to make informed decisions and optimize your marketing efforts. Through interactive modules, real-world case studies, and practical exercises, you'll gain hands-on experience in customer segmentation analytics and become a proficient practitioner.

Don't let your marketing efforts go unnoticed. Enroll in our online course today and discover the power of customer segmentation analytics. Transform your business by delivering personalized experiences that truly resonate with your customers and drive sustainable growth.
Who this course is for:
Sales Professionals
Marketing Professionals
Business Analysts
Data Analysts
Product Managers
Entrepreneurs
Business Owners

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Tobias Mayer

Instructor's Courses

Digital transformation is the continuous development of economically and socially relevant digital technologies. Technological change leads to new behaviors and needs of people and companies. The digital transformation has a major impact on all our lives and will change them permanently.I personally understand this digital transformation as an ever-growing wave that is visibly rolling through our everyday lives. For me, it is important to understand the wave of digitalization as something positive, like a surfer, because it helps us to move forward faster and further than before. A non-surfer or digital illiterate will fall by the wayside.So, as a Udemy lecturer, my core motivation is to share with you the latest academic and practical know-how in Data Analytics that I have been able to build over the last 8 years, so that you can use this digitalization wave to your advantage.Why do I teach on Udemy and how do YOU benefit?1. My knowledge and experience of the last 8 years in the field of Data Analytics is presented for you in a structured and visually appealing way, so that you can access it in small "bites" at the click of a button.2. At Udemy you can access the compressed knowledge according to your time availability and your individual learning progress anytime and anywhere.3. Educate yourself and use the latest academic and practical know-how in the field of data analytics to be one of the winners of digitalization! Benefit personally from the ever-growing wave of digitization by acquiring in-demand skills as quickly as possible. You can benefit from this experience in my courses:As a certified Data Scientist and Data Analyst, I offer you a profound mathematical and IT-based wealth of experience, which I pass on to you on Udemy in a condensed and structured way. As an industrial engineer and member of various expert groups on the topic of data analytics, I offer you up-to-date know-how in both B2C and B2B marketing and sales.

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