Customer Research & Data-Driven Decision Making

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Masha Ostroumova

2:56:28

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1 - Introduction

1 - About this course and Product Owner Academy.mp4

04:53

2 - Resources and tools you will need.mp4

05:36

2 - miro board to copy.zip

3 - How to make the most out of this course.mp4

03:51

3 - linkedin.zip

2 - Who are your customers

4 - About this section.mp4

01:14

5 - Importance of knowing your customers.mp4

06:27

5 - kickstarter.zip

6 - Quantitative research.mp4

10:19

6 - google keyword planner.zip

6 - semrush.zip

6 - ubersuggest.zip

6 - wikipedia.zip

7 - ACTIVITY research for a new business idea.mp4

05:37

8 - Segmentation narrowing down your focus.mp4

06:32

9 - Review your product vision.mp4

05:58

10 - Section wrapup.mp4

01:09

3 - Getting to REALLY know your customers

11 - About this section.mp4

01:49

12 - Qualitative research.mp4

05:32

13 - How to conduct interviews to get the information you need.mp4

06:34

14 - ACTIVITY Preparing for an interview.mp4

03:07

15 - Why do we need customer persona.mp4

07:17

16 - ACTIVITY build a customer persona.mp4

04:50

17 - What is customer journey and why do we need it.mp4

04:28

18 - ACTIVITY Develop a customer journey.mp4

03:59

19 - Section wrapup.mp4

01:16

4 - Applying statistics and making datadriven decisions

20 - About this section.mp4

01:23

21 - Statistics population means and proportions.mp4

04:48

22 - Confidence intervals and margin of error.mp4

03:02

23 - Normal distribution and Central Limit Theory.mp4

04:58

24 - Empirical rule.mp4

02:31

25 - Mean or proportion.mp4

02:14

26 - ACTIVITY Calculating confidence intervals.mp4

10:40

27 - Null hypothesis and alternative hypothesis.mp4

05:38

28 - Set up criteria for decision.mp4

04:21

29 - Sampling like a pro.mp4

03:44

30 - Common mistakes.mp4

04:52

31 - Section wrapup.mp4

01:31

5 - Usability testing and user testing

32 - About this section.mp4

01:32

33 - MVP vs prototype.mp4

05:24

34 - ACTIVITY build MVP.mp4

06:54

35 - Usability testing common approaches pros and cons.mp4

07:34

35 - monkey children experiment.zip

36 - User testing or usability testing.mp4

04:45

37 - ACTIVITY Design an AB test.mp4

05:38

38 - Section wrapup.mp4

00:43

6 - Final notes

39 - Whats next.mp4

02:08

40 - BONUS.mp4

01:40

40 - agile apothecary website.zip

40 - book a free consultation with me limited time offer.zip

40 - linkedin.zip

Description

Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing

What You'll Learn?

Conduct the customer research in the right order
Plan and conduct quantitative research
Identify customer target segment
Review and refine the product vision
Conduct qualitative research
Prepare for a customer interview
Conduct a successful customer interview
Build customer persona
Build customer journey
Understand the key concepts of statistics
Use samples to derive conclusion about population
Identify mean and proportion
Describe the normal distribution and apply Empirical rule
Set null hypothesis and alternative hypothesis
Calculate confidence intervals for means and proportions
Set up experiment criteria
Apply various sampling techniques
Avoid common mistakes and biases
Understand the difference between MVP and prototype
Plan an MVP
Use multiple usability research methods
Understand the difference between usability research and user research
Plan and conduct an A/B test

Who is this for?

Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes

Anyone who is involved in product development and wants to better understand customer research

Aspiring Product Owners and Agile Coaches who want to learn about the customer research process

Startup owners who want to build exceptional products loved by customers

More details

Description
In order to survive in the market these days, it is absolutely critical to understand who your customers are, what are their needs, wants, goals and pain points. Missing a step in customer research, interviewing the wrong people or misinterpreting the experiment results can lead to poor sales, bad reviews and even to the product failure. At the same time, a holistic approach based on science and best practices will help you to maximize value delivered to the customers, and as a result bring your business to success.
This is the second course in "Product Owner Academy" series. In this course we are going to take a deep dive into the world of customer research, statistics, user testing and data-driven decision making. You don't have to have any prior knowledge of the subject, as we will learn all the concepts from the basics.

What will you learn
After completing this course you will be able to confidently plan and execute quantitative and qualitative customer research, build customer personas, design customer journey and product vision. You will also learn how to confidently navigate the world of statistics, estimating means and proportions of the population, setting up confidence intervals and margin of error, defining null hypothesis and alternative hypothesis, calculating the rejection regions and criteria for decision. On top of that you will become familiar with various approaches to usability testing, learn how to set up an A/B test, how to design MVPÂ and what is the difference between MVPÂ and prototype.
The course includes many activities using Miro (a free online whiteboard tool), knowledge tests and a lot of practical examples and pieces of advice on how to apply the new skills and knowledge to practice. There are also downloadable materials and useful links to help you maximize your learning outcomes.

Whom is this course for
While this course is designed with Product Owners in mind, it would definitely be useful for people involved in product or service development - startup and business owners, product team members, product and project managers and anyone else interested in customer research and data-driven decision making.
This is an entry-level course, so we will start from the very basics and gradually build up the knowledge as we dive deeper into the topics.

About your instructor
I am the founder of Agile Apothecary. Having worked as Agile Coach and Product Owner in Rakuten, Indeed and McKinsey & Company, I had the privilege of being part of Agile transformation across multiple industries and geographies. Over more than 10 years of professional career, I have supported hundreds of teams, coached and trained thousands of people. I am especially passionate about training Product Owners, as this role is critical for the success of the business and is as challenging as it is exciting.

Don't wait, sign up today and let's get started!
Who this course is for:
Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes
Anyone who is involved in product development and wants to better understand customer research
Aspiring Product Owners and Agile Coaches who want to learn about the customer research process
Startup owners who want to build exceptional products loved by customers

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Having nearly 10 years of experience as Agile practitioner, Product Owner and Agile coach, I have worked with hundreds of teams to help them become more customer-centric, efficient and outcome-driven.I used to work for NTT Communications, Rakuten, Indeed and most recently - for McKinsey & Company Japan, driving large scale Agile transformations across multiple industries and locations as an Enterprise Agile Coach. Now I have my own coaching and consulting business, Agile Apothecary (see "website")I am passionate about teaching and coaching - nothing can be compared with the joy of helping someone to understand a new concept or to improve the way they are doing something.I live and work in Tokyo, Japan and do a lot of snowboarding and scuba diving in my free time.I was born in Russia (in case you are wondering about the accent) and I've been living in Japan since 2011. I chose to renounce my nationality in 2021 for political reasons and got naturalized as a Japanese citizen. I am strongly condemning the Russian aggression in Ukraine, I wish for the war to be ended and for war criminals to be punished. I am standing with Ukraine and I want to ask you, my dear students and future students to also support this beautiful brave country in the ways that are available to you.

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